By: Andy Bowdoin
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Most people spend time and money advertising on the Internet without having good results. They do not know where the hot locations are to advertise and they do not know how to write an ad that creates instant interest and action. They also do not know the key secrets to successful advertising on the Internet.
My experience in marketing has been, (listed in the reasons listed above), that the multitude of individuals that have a true desire to start or grow their business will suffer if these items are not addressed.
Imagine this…Would you like to go from being a person who is struggling to build a home-based business on the Internet, to achieving financial freedom in a few months?
If you haven't been successful at advertising on the Internet, or find the task of embarking on an Internet advertising campaign overwhelming, don't be discouraged. There is a solution.
In this article I will explain how to attract endless new distributors or customers to your business.
Most people don't realize that you can have the best product, company and compensation plan in the world, but it's all completely worthless unless you have an exciting, effective advertising and marketing program that will bring people to you on a silver platter.
The first two questions you must answer are, "Who is your target market?" and, "What locations do they frequent on the Internet?"
Once you can answer these two questions correctly, the next step toward attracting traffic to your website is to write an ad that will capture instant attention and create an enormous amount of interest from your target market. The ability of your ad to do this is one of the key ingredients in attracting the necessary traffic.
The second most important step is to place your ad in locations on the Internet where your target market frequently visits. This takes a tremendous amount of research. Don't worry-- if you're already feeling overwhelmed, remember that there is a solution! After you have determined the locations where your target market visits, you must learn how to place your ads on those locations and do it repeatedly. This takes time that you should be using to communicate with your prospects and help your down line.
After you have secured the interest of your prospects through advertising, the next step is to send them to a capture page or power ad, not your website. A capture page or power ad should be very professional and create further interest in the opportunity, product or service that you have advertised. A professional capture page or power ad is free of clutter and creates interest in only one thing. A key element for a successful capture page or power ad is to give away something free (e.g., an e-book-- something pertaining to what you are marketing) and thus "capture" the first name and email address of your prospects. We have had the most success with generic capture pages or power ads.
Sometimes it takes 7 contacts with a prospect before they take action.
Therefore, having an auto-responder with a series of 7 emails ready to send to your prospects over a ten-day period is essential-- all designed to get your prospects to your website. Each email should outline a definite plan of action for the prospect and why they should take that action. If you are not experienced in this area, you would benefit by having someone with Internet marketing experience write the email series for you, to insure your success.
When you conduct an email campaign using leads, you should send them to a landing page or power ad, not a capture page, because you already have their name and email address. You should still offer something FREE, however, to attract your leads toward that landing page or power ad. The landing page or power ad should be similar to the capture page, except the capture page will also be asking for ( i.e., capturing) the prospect's name and email address through the free offer. After your leads visit your landing page or power ad, you can then send them directly to your website.
If your prospect visits your website but does not purchase or get involved, keep them on your mailing list (unless they opt-out) because their circumstances may change. In three or four months they may get involved or purchase your product or service, as a result of your continued communications.
A good way to stay in touch with your target audience is through a monthly newsletter. You can develop one yourself or use a generic newsletter.
You can accomplish everything we have described in this article yourself, but it will require specific, quality skills to be successful. You'll need marketing-writing skills to create successful ads and email letters, graphic and marketing-writing skills for developing your capture and landing pages, market-research skills to find out the best places to put your ads, an auto-responder to automatically send out your emails, and the knowledge of how to operate your auto-responder. These tasks also take a lot of time and effort.
It will also take a lot of patience and attention to continually experiment with different strategies, until you develop a marketing plan that will attract massive amounts of traffic to your website.
There is an easy solution, however. You can instantly have an entire experienced advertising team on your staff when you partner with AdSurfDaily, Inc. ASD's Attract Marketing System incorporates all of the above features and is guaranteed to drive an endless stream of new distributors and buyers to your site!
Click Here www.homebusiness-instantprofits.com to download a FREE Report titled “Discover How to Drive Massive Traffic to Your Website” and discover how you can advertise you web site FREE to thousands of Hot Prospects.
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