By: Andrius Zabulionis
Since the rapid growth of the internet over the last few years, particularly as a commercial device, the growth of what has come to be known as ecommerce has been cemented by the importance of achieving conversions online. From this, the importance of a good ecommerce shopping cart has become further recognised by businesses both small and large, which has led to an increasing number of competing applications on the market. But what is it that makes an ecommerce shopping facility important to the business model, and what are the benefits of having a ecommerce shopping cart integrated within your website?
The Internet, as much as it is a highly profitable arena for both online and predominantly offline businesses, is also a very competitive domain. There are literally billions of sites out there competing to attract traffic and sales. Traffic gives the potential for earnings online – if no one sees your site, no one can buy. Some sites will do quite well at attracting traffic and will spend heavily on search engine optimisation and advertising, but won't convert the sales meaning they are absolutely worthless. As part of converting sales, it is important to have an ecommerce shopping cart that is both easy to navigate and flexible enough to cater for the needs of your customer. If your site lacks a shopping cart, it's going to be harder to convert your website traffic into sales. By placing any obstacles in the way of your customer, you are reducing the chances of a conversion, hence the importance of including a shopping cart within your site.
The importance of an ecommerce shopping cart may be obvious as far as some websites are concerned, but what about so called 'brochure' sites? Can they benefit from having a shopping cart integrated within their site? Many brochure sites aim for the high-end professional look, and feel that integrating a shopping cart within their site will devalue the branding they've worked so hard to achieve. In fact, this can have quite the opposite effect on your brand, and can provide your customers with a direct route to paying you money. Whether as a deposit or an upfront fee, any company can benefit from having an ecommerce facility integrated within their website. Again, by presenting customers the opportunity to pay, you can increase conversion rates from your traffic. When visitors have to go out of their way to pay, they are less likely to use your service, or to pay you promptly than if payment is made a basic and straightforward process.
Having an ecommerce facility within your website is of critical importance in strengthening conversion rates and making for easy payment. Those without an ecommerce shopping cart will be left in the wake of their competitors in what is already a tough environment, and will find accepting payment from online customers more problematic and expensive. By ensuring your site boasts a sophisticated and user-friendly ecommerce shopping cart, you can remain competitive online whilst promoting quick and effective payment to maintain positive cash flow.
Minggu, 20 Januari 2008
Using 404 Errors (Page Not Found) To Your Advantage
By: Cindy Dykstra
What's the easiest way to get rid of a bad house guest? Why, show them the door of course! What's the quickest way to get visitors to leave your website? Show them a stark, blank "Page Not Found" 404 error page.
When visitors click on a link on your site that tries to call a non-existent page, the server your website is hosted on automatically generates the 404 Error. The web site visitor sees a page with no links to any other pages on your site. The only option available to them at this point is to click their browser's Back button. Unfortunately, a majority of your web site visitors will just leave.
It's even worse when the link from someone else's site leads visitors to your 404 page. In this case visitors will have to use the Back button or type a new web address in and away they go - from your site, your products, your services and your profits.
Because you do have complete control over your internal links (links on your site to other pages on your site), you must be vigilant in your testing and monitoring to ensure the links work properly.
External links, or links from someone else's site to yours, are much more difficult, if not impossible, to control and correct if there are errors. You should definitely try though, by contacting the site owner or webmaster with the correct link address and anchor text for the external link.
While it may sound a bit bleak at this point in our conversation, you can use a 404 error page to your advantage.
I do like to let my visitors know that the page they're looking for can't be found and a very brief description of how it could have happened. No need for too much detail there, because you want them to read the rest of the page. This page can be your sitemap or a one-time product offer as a way to keep them on your site even though they've not gotten to their intended destination.
Your 404 page should be consistent in layout and design with the rest of your site and include your logo and contact email and phone number. Make sure especially that the navigation on this page is consistent with the rest of your site, and triple check those links to be absolutely sure they work. You most likely won't get another chance if the visitor clicks a link and sees this same page again.
Putting a link to your sitemap from this page will encourage your visitors to explore a little more. Once they get to the sitemap, they'll be able to find all the information and products or services they're looking for very easily. Don't forget to add products you'd like to showcase on this page too, so that you can give your visitors an idea of the quality of your goods, with links to more products like it.
If you use this page to put a copy of your sitemap, you must remember to update it just as you do your HTML or XML sitemap.
In a perfect world, you don't want visitors to find your 404 Error page. I can say without a doubt it can happen to all web sites at some point, so use your creativity to turn it to your advantage.
What's the easiest way to get rid of a bad house guest? Why, show them the door of course! What's the quickest way to get visitors to leave your website? Show them a stark, blank "Page Not Found" 404 error page.
When visitors click on a link on your site that tries to call a non-existent page, the server your website is hosted on automatically generates the 404 Error. The web site visitor sees a page with no links to any other pages on your site. The only option available to them at this point is to click their browser's Back button. Unfortunately, a majority of your web site visitors will just leave.
It's even worse when the link from someone else's site leads visitors to your 404 page. In this case visitors will have to use the Back button or type a new web address in and away they go - from your site, your products, your services and your profits.
Because you do have complete control over your internal links (links on your site to other pages on your site), you must be vigilant in your testing and monitoring to ensure the links work properly.
External links, or links from someone else's site to yours, are much more difficult, if not impossible, to control and correct if there are errors. You should definitely try though, by contacting the site owner or webmaster with the correct link address and anchor text for the external link.
While it may sound a bit bleak at this point in our conversation, you can use a 404 error page to your advantage.
I do like to let my visitors know that the page they're looking for can't be found and a very brief description of how it could have happened. No need for too much detail there, because you want them to read the rest of the page. This page can be your sitemap or a one-time product offer as a way to keep them on your site even though they've not gotten to their intended destination.
Your 404 page should be consistent in layout and design with the rest of your site and include your logo and contact email and phone number. Make sure especially that the navigation on this page is consistent with the rest of your site, and triple check those links to be absolutely sure they work. You most likely won't get another chance if the visitor clicks a link and sees this same page again.
Putting a link to your sitemap from this page will encourage your visitors to explore a little more. Once they get to the sitemap, they'll be able to find all the information and products or services they're looking for very easily. Don't forget to add products you'd like to showcase on this page too, so that you can give your visitors an idea of the quality of your goods, with links to more products like it.
If you use this page to put a copy of your sitemap, you must remember to update it just as you do your HTML or XML sitemap.
In a perfect world, you don't want visitors to find your 404 Error page. I can say without a doubt it can happen to all web sites at some point, so use your creativity to turn it to your advantage.
Are Get Wealthy Ebooks Worth Your Time?
By: Scott Magers
GET WEALTHY EBOOKS
With the thousands of get-wealthy ebooks on the market today its easy to get lost in a sea of information. Cutting to the chase 90% of your success in achieving wealth with depend on you, your emotions, your thoughts and how you are able to promote yourself.
WHY INTERNET SUCCESS DEPENDS ON YOUR EMOTIONS
Our needs start with our physiological needs. When they are met we move on to securing our safety, and then on to acquiring love. After that we need esteem and finally our "self-actualization". Going through these stages balances your life and puts you into position to achieve your goal of great internet financial wealth creation.
As you leverage yourself through expanding your business relationships by out-sourcing and adding people to perform tasks for less cost than you can perform them, you will be able to grow these people to support you as you remain emotionally balanced.
WHAT CONTROLS YOUR BEHAVIOR
Your thoughts produce your emotions, which then establish the actions you take to bring in results. This why you want to monitor your thoughts constantly, noticing whether they include negative emotions such as cynicism, un-realistic expectations, pessimistic, dwelling on problems, stumbling blocks, fear, lack of education, past failures, anxiety and discouragement from goals beyond your immediate reach.
It is fine and even necessary to have long term goals beyond your immediate reach, but you must understand that your goal for today or tomorrow is a specific baby step in the direction of your long term goal that you are presently capable of easily accomplishing. You only have to keep your thoughts under sufficient control to produce the positive emotions required to direct your actions to accomplish that baby step.
You are the result of the total of your thoughts for the day. A genius may be nothing more than someone who can focus on the one necessary thing at a time.
PROMOTING YOURSELF ONLINE
With approximately 18 million websites expanding daily, you want to pick a small niche that you are an expert in so there will be little competition and you will be strong.
You will then want to post to forums and blogs in your niche, brand yourself with a logo, with your name on everything, with helpful and timely free information in articles submitted to ezine magazines and write branded e-books.
The material is so extensive this represents only a small portion of the vast resources and information available. It is better to start with a solid base of knowledge before you dive into marketing or you may wind up learning the hard way. It's best to work smarter, not harder.
GET WEALTHY EBOOKS
With the thousands of get-wealthy ebooks on the market today its easy to get lost in a sea of information. Cutting to the chase 90% of your success in achieving wealth with depend on you, your emotions, your thoughts and how you are able to promote yourself.
WHY INTERNET SUCCESS DEPENDS ON YOUR EMOTIONS
Our needs start with our physiological needs. When they are met we move on to securing our safety, and then on to acquiring love. After that we need esteem and finally our "self-actualization". Going through these stages balances your life and puts you into position to achieve your goal of great internet financial wealth creation.
As you leverage yourself through expanding your business relationships by out-sourcing and adding people to perform tasks for less cost than you can perform them, you will be able to grow these people to support you as you remain emotionally balanced.
WHAT CONTROLS YOUR BEHAVIOR
Your thoughts produce your emotions, which then establish the actions you take to bring in results. This why you want to monitor your thoughts constantly, noticing whether they include negative emotions such as cynicism, un-realistic expectations, pessimistic, dwelling on problems, stumbling blocks, fear, lack of education, past failures, anxiety and discouragement from goals beyond your immediate reach.
It is fine and even necessary to have long term goals beyond your immediate reach, but you must understand that your goal for today or tomorrow is a specific baby step in the direction of your long term goal that you are presently capable of easily accomplishing. You only have to keep your thoughts under sufficient control to produce the positive emotions required to direct your actions to accomplish that baby step.
You are the result of the total of your thoughts for the day. A genius may be nothing more than someone who can focus on the one necessary thing at a time.
PROMOTING YOURSELF ONLINE
With approximately 18 million websites expanding daily, you want to pick a small niche that you are an expert in so there will be little competition and you will be strong.
You will then want to post to forums and blogs in your niche, brand yourself with a logo, with your name on everything, with helpful and timely free information in articles submitted to ezine magazines and write branded e-books.
The material is so extensive this represents only a small portion of the vast resources and information available. It is better to start with a solid base of knowledge before you dive into marketing or you may wind up learning the hard way. It's best to work smarter, not harder.
Web 2.0 marketing tips
By: Pawel Reszka
What is Web 2.0? Most of us have been hearing this term "Web 2.0" for quite sometime. It has been tagged as the ‘next big thing' in marketing one's website. It has also been touted as a marketing tool that can help websites stand apart from the crowd of the millions of other websites scrambling to get more traffic. So what is Web 2.0 exactly? You will find lengthy pages of text describing what Web 2.0 means but no one has been able to exactly get down to the crux of it. To cut a long story short, Web 2.0 basically implies a protocol that comprises a common set of characteristics that separate the successful dot com companies from the failures.
Web 2.0 marketing tips So now that we have an understanding of Web 2.0 and what it signifies, let's discover a few simple tips and tricks to help market Web 2.0 better. Web 2.0 can present a powerful mechanism to market one's website better.
Web 2.0 design characteristics: Usually a website that employs a Web 2.0 design has a better chance at being more successful. Some of the common characteristics of a Web 2.0 design include:
A clear, uncomplicated layout and design
All the content will usually be laid out around a central axis
Rather than focus on the page design these websites focus on designing the content to attract more traffic.
These websites also use a lot of centrally placed designing which helps to give an impression of clear, uncluttered content and a simplistic view of the website.
Neutral tones and color combinations work best because they serve to complement the content itself rather than distracting the viewer.
The same concept goes for the usage of 3D graphics. These are used only where necessary. The basic idea is to provide enough of free space on the webpage, not cluttering it unnecessarily with loads of content. It's quite like when you put way too much makeup. It begins to look ridiculous after sometime.
Usage of large sized text helps in readability and getting the point across.
Web 2.0 provides great independence: Web 2.0 is essentially a concept that facilitates creative freedom. It empowers users to alter content in a manner that will be of use to them. It helps active reading vis-à-vis a passive student teacher kind of environment. That way any small sized start up can use Web 2.0 technologies to promote their website and products and services. By using a combination of mix and match of the right software and technologies, companies have helped increase targeted traffic to their websites.
Reaching the ‘right' audience at the ‘right' time: Successful marketing and sales is all about being there at the right time, in front of the right kind of people and creating the right impression. This may seem like an uphill task in a more passive environment like the television or radio, but on a platform like Web 2.0, the possibilities are endless. As a website owner, using Web 2.0 means getting to control the content you send to viewers, shaping this content to reflect the right image of your company and most importantly getting people to actively participate in two way dialogues with your organization. This is not just sales where the job is done once the product is sold. It is marketing and the results from Web 2.0 are long lasting and far reaching.
A start from the bottom: Web 2.0 presents an opportunity for employees in an organization, no matter what level to communicate and converse in a manner that eventually trickles upwards to the higher management. This is pretty revolutionary in its concept. While earlier one had the traditional concept of top down marketing, now it's the other way round. This one seems to be working even better. Be it strategic feedback from employees on the performance of a firm or better tips and ideas to market one's website better, Web 2.0 can be the platform of choice
All in all, Web 2.0 has great potential, just as millions of companies have realized and now everybody is jumping on the ‘Web 2.0 bandwagon'.
What is Web 2.0? Most of us have been hearing this term "Web 2.0" for quite sometime. It has been tagged as the ‘next big thing' in marketing one's website. It has also been touted as a marketing tool that can help websites stand apart from the crowd of the millions of other websites scrambling to get more traffic. So what is Web 2.0 exactly? You will find lengthy pages of text describing what Web 2.0 means but no one has been able to exactly get down to the crux of it. To cut a long story short, Web 2.0 basically implies a protocol that comprises a common set of characteristics that separate the successful dot com companies from the failures.
Web 2.0 marketing tips So now that we have an understanding of Web 2.0 and what it signifies, let's discover a few simple tips and tricks to help market Web 2.0 better. Web 2.0 can present a powerful mechanism to market one's website better.
Web 2.0 design characteristics: Usually a website that employs a Web 2.0 design has a better chance at being more successful. Some of the common characteristics of a Web 2.0 design include:
A clear, uncomplicated layout and design
All the content will usually be laid out around a central axis
Rather than focus on the page design these websites focus on designing the content to attract more traffic.
These websites also use a lot of centrally placed designing which helps to give an impression of clear, uncluttered content and a simplistic view of the website.
Neutral tones and color combinations work best because they serve to complement the content itself rather than distracting the viewer.
The same concept goes for the usage of 3D graphics. These are used only where necessary. The basic idea is to provide enough of free space on the webpage, not cluttering it unnecessarily with loads of content. It's quite like when you put way too much makeup. It begins to look ridiculous after sometime.
Usage of large sized text helps in readability and getting the point across.
Web 2.0 provides great independence: Web 2.0 is essentially a concept that facilitates creative freedom. It empowers users to alter content in a manner that will be of use to them. It helps active reading vis-à-vis a passive student teacher kind of environment. That way any small sized start up can use Web 2.0 technologies to promote their website and products and services. By using a combination of mix and match of the right software and technologies, companies have helped increase targeted traffic to their websites.
Reaching the ‘right' audience at the ‘right' time: Successful marketing and sales is all about being there at the right time, in front of the right kind of people and creating the right impression. This may seem like an uphill task in a more passive environment like the television or radio, but on a platform like Web 2.0, the possibilities are endless. As a website owner, using Web 2.0 means getting to control the content you send to viewers, shaping this content to reflect the right image of your company and most importantly getting people to actively participate in two way dialogues with your organization. This is not just sales where the job is done once the product is sold. It is marketing and the results from Web 2.0 are long lasting and far reaching.
A start from the bottom: Web 2.0 presents an opportunity for employees in an organization, no matter what level to communicate and converse in a manner that eventually trickles upwards to the higher management. This is pretty revolutionary in its concept. While earlier one had the traditional concept of top down marketing, now it's the other way round. This one seems to be working even better. Be it strategic feedback from employees on the performance of a firm or better tips and ideas to market one's website better, Web 2.0 can be the platform of choice
All in all, Web 2.0 has great potential, just as millions of companies have realized and now everybody is jumping on the ‘Web 2.0 bandwagon'.
Google Ads Free – Time To Cut Your Ad Budget
By: Dave Mallegg
Google Ads Free is all about how you get others to pay you money to cover your own pay-for-click traffic generators. This is about how you accomplish this seemingly impossible task.
First you obtain as many keywords as possible and bid them high enough to be at the top of the front page. This will generate a lot of traffic to click on your article. This traffic will then see your ads (along with your article on a niche product connected to your keywords) offering your traffic to advertise their product on your site.
HIGH VOLUME TRAFFIC
Because your high volume traffic is achieving the most coveted positions (at the top of the page), advertisers will want to advertise on your site, thereby paying your costs for achieving the top of the page position, and even making a large profit on those ads.
You can then go on to do this with niche after niche, never actually needing to even sell any product of your own if you don't want to, just sell the advertising on your site related to the niche.
USE YOUR OWN AFFILIATE ADS TO START THE PROCESS
You can make your site appear to already have numerous ad banners on it by becoming an affiliate for numerous related niche products, and placing their banners on your site. When someone clicks on one of your affiliate banners there is the possibility someone might actually order and you receive an affiliate commission. But your purpose is to make your site look like others are already advertising on it. Then you can promote selling ads for the remaining unused space, gradually eliminating your own affiliate ads to replace them with actual paid advertising.
NEWSLETTER AUTO RESPONDER INCREASES SALES
This is an amazing additional process to expand your conversion. If you have 1 out of 100 people visiting your site converting to a sale, you can increase this dramatically with 12 newsletters. You set your auto responder to send out the first newsletter the same day someone signs up for the free newsletter. You then send the remaining 11 newsletter every day for 11 more days. By then, you will have 9 out of 100 buying your product instead of the original 1 out of 100.
The actual nuts and bolts of all this is in the e-book Get Google Ads Free. This is actually so simple and yet so far out of the box than no one ever thinks of this on their own.
Google Ads Free is all about how you get others to pay you money to cover your own pay-for-click traffic generators. This is about how you accomplish this seemingly impossible task.
First you obtain as many keywords as possible and bid them high enough to be at the top of the front page. This will generate a lot of traffic to click on your article. This traffic will then see your ads (along with your article on a niche product connected to your keywords) offering your traffic to advertise their product on your site.
HIGH VOLUME TRAFFIC
Because your high volume traffic is achieving the most coveted positions (at the top of the page), advertisers will want to advertise on your site, thereby paying your costs for achieving the top of the page position, and even making a large profit on those ads.
You can then go on to do this with niche after niche, never actually needing to even sell any product of your own if you don't want to, just sell the advertising on your site related to the niche.
USE YOUR OWN AFFILIATE ADS TO START THE PROCESS
You can make your site appear to already have numerous ad banners on it by becoming an affiliate for numerous related niche products, and placing their banners on your site. When someone clicks on one of your affiliate banners there is the possibility someone might actually order and you receive an affiliate commission. But your purpose is to make your site look like others are already advertising on it. Then you can promote selling ads for the remaining unused space, gradually eliminating your own affiliate ads to replace them with actual paid advertising.
NEWSLETTER AUTO RESPONDER INCREASES SALES
This is an amazing additional process to expand your conversion. If you have 1 out of 100 people visiting your site converting to a sale, you can increase this dramatically with 12 newsletters. You set your auto responder to send out the first newsletter the same day someone signs up for the free newsletter. You then send the remaining 11 newsletter every day for 11 more days. By then, you will have 9 out of 100 buying your product instead of the original 1 out of 100.
The actual nuts and bolts of all this is in the e-book Get Google Ads Free. This is actually so simple and yet so far out of the box than no one ever thinks of this on their own.
Is a Web Opportunity Legitimate: 5 Signs You Are Being Ripped Off
By: Janna Chan
Summary
People lose hundreds or thousands of dollars a day to bogus online opportunities and ebooks that simply re-hash dated internet marketing strategies anyone could find online for free.
How can you avoid spending $500 on a website opportunity program that's useless?
While there's no way to know for sure if an internet program or opportunity is 100% legitimate without giving it a whirl, this article discusses 5 concrete ways to evaluate a site's credibility. Doing an online business credibility check BEFORE taking a financial plunge significantly reduces the chance you'll experience online buyer's remorse.
Internet Legitimacy Sign #1:The Site has a Terms of Use Policy
The site has posted a privacy and terms of use policy. Some people argue that website's are legally obligated to post privacy policies dictating how they collect and use data. However even if that's not the case, posting a privacy policy says much about a company's professionalism. Read the "terms of use" and "privacy policies" of a company, and decide what you think of its policies before buying its products or online opportunity.
Internet Legitimacy Sign #2: The Site has Natural Sounding Testimonials
The site's testimonials have been posted by people who do something besides sell e-books about making $1,000,000+ on the internet. Sometimes less-than-scrupulous internet marketers band together to promote template "how to make money on the net" products. Read the testimonials and decide your gut feeling about their authenticity. E-mail the testimonial authors if you can.
Internet Legitimacy Sign #3: The Site Has Few Online Complaints
The site has few complaints at the Better Business Bureau or a more informal consumer advocacy site such as the Rip Off Report.com. This sign is a toughie because competitors sometimes unfairly malign companies, and any good project has its critics.
Consistency and credibility are the things to note in complaints. For instance, if you see 10 complaints, are they all centered on the same theme (e.g. company refuses to give refunds, customer service is poor) or are they varied? Do the complaints seem reasonable and detailed, or does the unhappy customer sound like they complain about everything and nothing will make them happy? How does the company respond to complaints posted on sites such as the Rip Off Report? Do they insist they can do no wrong, or are they willing to make amends?
Internet Legitimacy Sign #4: The Site Has a Guarantee Policy
The site posts a 100% refund guarantee that's good for at least 30 days. If a site isn't posting a 30 day refund guarantee, that's probably because the site owners have little faith in their product or online opportunity. Before purchasing a product, read the "Terms of Use" and "Terms of Purchase" pages to make sure there aren't any hidden catches in a "100% refund guarantee." In particular, think twice before signing any kind of "refund contract" giving anyone an excuse to decline your refund.
Internet Legitimacy Sign #5: The Customer Service Dept. Exists
The site's customer service staff responds to information requests in a courteous, professional, and intelligent manner. Have you ever submitted a question online and gotten a canned answer back about how great XYZ product is, and how 1000 people have made gazillions of dollars using it? Did you wonder if the customer service rep didn't really understand your question or was just reading from a script? If the service is poor before you've even purchased a product, imagine what it'll be like after the company in question already has your money in hand. Before buying anything from a site, e-mail the customer service folks and see how they respond to a question about the legitimacy of product XYZ.
Conclusion
There's no guarantee that any online company or product will be everything you hoped it would be. By doing a website legitimacy check, you greatly decrease your changes of falling victim to a fake online opportunity.
Summary
People lose hundreds or thousands of dollars a day to bogus online opportunities and ebooks that simply re-hash dated internet marketing strategies anyone could find online for free.
How can you avoid spending $500 on a website opportunity program that's useless?
While there's no way to know for sure if an internet program or opportunity is 100% legitimate without giving it a whirl, this article discusses 5 concrete ways to evaluate a site's credibility. Doing an online business credibility check BEFORE taking a financial plunge significantly reduces the chance you'll experience online buyer's remorse.
Internet Legitimacy Sign #1:The Site has a Terms of Use Policy
The site has posted a privacy and terms of use policy. Some people argue that website's are legally obligated to post privacy policies dictating how they collect and use data. However even if that's not the case, posting a privacy policy says much about a company's professionalism. Read the "terms of use" and "privacy policies" of a company, and decide what you think of its policies before buying its products or online opportunity.
Internet Legitimacy Sign #2: The Site has Natural Sounding Testimonials
The site's testimonials have been posted by people who do something besides sell e-books about making $1,000,000+ on the internet. Sometimes less-than-scrupulous internet marketers band together to promote template "how to make money on the net" products. Read the testimonials and decide your gut feeling about their authenticity. E-mail the testimonial authors if you can.
Internet Legitimacy Sign #3: The Site Has Few Online Complaints
The site has few complaints at the Better Business Bureau or a more informal consumer advocacy site such as the Rip Off Report.com. This sign is a toughie because competitors sometimes unfairly malign companies, and any good project has its critics.
Consistency and credibility are the things to note in complaints. For instance, if you see 10 complaints, are they all centered on the same theme (e.g. company refuses to give refunds, customer service is poor) or are they varied? Do the complaints seem reasonable and detailed, or does the unhappy customer sound like they complain about everything and nothing will make them happy? How does the company respond to complaints posted on sites such as the Rip Off Report? Do they insist they can do no wrong, or are they willing to make amends?
Internet Legitimacy Sign #4: The Site Has a Guarantee Policy
The site posts a 100% refund guarantee that's good for at least 30 days. If a site isn't posting a 30 day refund guarantee, that's probably because the site owners have little faith in their product or online opportunity. Before purchasing a product, read the "Terms of Use" and "Terms of Purchase" pages to make sure there aren't any hidden catches in a "100% refund guarantee." In particular, think twice before signing any kind of "refund contract" giving anyone an excuse to decline your refund.
Internet Legitimacy Sign #5: The Customer Service Dept. Exists
The site's customer service staff responds to information requests in a courteous, professional, and intelligent manner. Have you ever submitted a question online and gotten a canned answer back about how great XYZ product is, and how 1000 people have made gazillions of dollars using it? Did you wonder if the customer service rep didn't really understand your question or was just reading from a script? If the service is poor before you've even purchased a product, imagine what it'll be like after the company in question already has your money in hand. Before buying anything from a site, e-mail the customer service folks and see how they respond to a question about the legitimacy of product XYZ.
Conclusion
There's no guarantee that any online company or product will be everything you hoped it would be. By doing a website legitimacy check, you greatly decrease your changes of falling victim to a fake online opportunity.
Make Money Online Using TLC Techniques
By: Joel Christopher Remandaban
Tender loving care may seem like a funny term to give to a business, but it will actually spell the difference between a business success and a business failure. And the TLC system is not just all about love. It also stands for the things that will help you make a big list for your Internet marketing business.
TLC is mainly the three most important factors to mast money making online through Internet marketing. Know these, apply these and you will be well on your way to becoming an Internet marketing guru yourself.
T = TRAFFIC
Traffic generation is one of your best online allies. If you develop the knack for bringing visitors to your website, you will be able to market effectively. You must make your site viewed often by many people so that it will reach your target market and constantly regain exposure from them. You will stand a better chance at selling your products if you have good traffic.
Managing your traffic will also help you know your status in your business and what actions you must take to maintain and improve it. Traffic building is very difficult to self-study. Often, you will need a mentor to steer you in the right direction of building and managing site traffic. There are various ways of building traffic which can either be free or paid.
L = LEADS
Your leads are those visitors who like what they saw so much that they are willing to subscribe to you on a daily basis. Building your newsletter or email list that will keep your customers loyal and visiting your website is very important. You must have these leads to sell to if you really want your product to click. You may actually find your money working for you already, if you have painstakingly taken the time to build your list with both quality and quantity.
C = CONVERT LIST OF LEADS INTO BUYERS
Your prospects will cease to bring you income unless you get them to buy from you. This is a product of a relationship that you will have to give a lot of time and energy for. People will not buy from you unless they already trust you and have you established as as reliable person who can deliver his promises and go beyond the typical sales pitch.
Among many other things, you must go beyond the purely profit-oriented mindset and go for a win-win situation where your buyers will be able to benefit with high quality service while you get well compensated for it.
Tender loving care may seem like a funny term to give to a business, but it will actually spell the difference between a business success and a business failure. And the TLC system is not just all about love. It also stands for the things that will help you make a big list for your Internet marketing business.
TLC is mainly the three most important factors to mast money making online through Internet marketing. Know these, apply these and you will be well on your way to becoming an Internet marketing guru yourself.
T = TRAFFIC
Traffic generation is one of your best online allies. If you develop the knack for bringing visitors to your website, you will be able to market effectively. You must make your site viewed often by many people so that it will reach your target market and constantly regain exposure from them. You will stand a better chance at selling your products if you have good traffic.
Managing your traffic will also help you know your status in your business and what actions you must take to maintain and improve it. Traffic building is very difficult to self-study. Often, you will need a mentor to steer you in the right direction of building and managing site traffic. There are various ways of building traffic which can either be free or paid.
L = LEADS
Your leads are those visitors who like what they saw so much that they are willing to subscribe to you on a daily basis. Building your newsletter or email list that will keep your customers loyal and visiting your website is very important. You must have these leads to sell to if you really want your product to click. You may actually find your money working for you already, if you have painstakingly taken the time to build your list with both quality and quantity.
C = CONVERT LIST OF LEADS INTO BUYERS
Your prospects will cease to bring you income unless you get them to buy from you. This is a product of a relationship that you will have to give a lot of time and energy for. People will not buy from you unless they already trust you and have you established as as reliable person who can deliver his promises and go beyond the typical sales pitch.
Among many other things, you must go beyond the purely profit-oriented mindset and go for a win-win situation where your buyers will be able to benefit with high quality service while you get well compensated for it.
Overcome Big Obstacles For Unlimited Profits
By: Scott Magers
DON'T DO EVERYTHING YOURSELF- DELEGATE WISELY
Do you want unlimited profits? Are you wearing every hat in your business? DON'T! If you want to achieve massive growth and have a business that is scalable you must change the way you are currently thinking and operating.
Internet marketing master coach and trainer Rich Schefren of Strategic Profits, Inc. explains that scalability starts with thinking that it's good enough to find systems or other people that can do it as well as it needs to be done to accomplish the objective. It doesn't have to be any better or even as good as you are.
Schefren explains that as you have a problem trying to get it all done by yourself in the beginning, it will only grow exponentially terribly quickly as you become larger.
You start asking yourself constantly, how can this get done without me?
YOUR TIME IS PRECIOUS, WASTE NOT
One of the first things is to not have customers with one-on-one e-mail contact with you. You develop a customer system where even if it was you managing it, it didn't look like it was you. You could then outsource or put a person or system into place easily without having your customer base suddenly upset with you for not being personally available anymore.
Another area is not to be your own Web master. Start outsourcing at first on a piece by piece basis. The best thing is to have things that you know have to be done, but you don't know how to do them so you plug people and systems into place who do know.
A.D.D. TO THE RESCUE
An important advantage has been learned from successful people who have a form of A.D.D. (Attention Deficit Disorder). Once you know this secret, you won't have to have A.D.D. to leverage this hyper-advanced mindset to make yourself much more productive. (More on this is mentioned in Rich Schefren's latest report…)
Also, Rich Schefren advises how and why you should never work without a timer no matter what business task you have tackled, including something you think it would be better for you to do slowly.
Reading how to do something is often not enough, which is why a need a coach to walk you through the process of experiencing it yourself.
It quickly becomes necessary to know all the numbers of your business so you can see what needs to be changed, and whether the change improved anything.
Rich Schefren mentions you can hire people part time on the promise of future profits for them to share in. You don't know what you don't know. Schefren students use specific systems and solutions to always keep progress moving in the right direction. You want to go from unconscious incompetence to unconscious competence so you can do things well and quickly without thinking about it.
DON'T DO EVERYTHING YOURSELF- DELEGATE WISELY
Do you want unlimited profits? Are you wearing every hat in your business? DON'T! If you want to achieve massive growth and have a business that is scalable you must change the way you are currently thinking and operating.
Internet marketing master coach and trainer Rich Schefren of Strategic Profits, Inc. explains that scalability starts with thinking that it's good enough to find systems or other people that can do it as well as it needs to be done to accomplish the objective. It doesn't have to be any better or even as good as you are.
Schefren explains that as you have a problem trying to get it all done by yourself in the beginning, it will only grow exponentially terribly quickly as you become larger.
You start asking yourself constantly, how can this get done without me?
YOUR TIME IS PRECIOUS, WASTE NOT
One of the first things is to not have customers with one-on-one e-mail contact with you. You develop a customer system where even if it was you managing it, it didn't look like it was you. You could then outsource or put a person or system into place easily without having your customer base suddenly upset with you for not being personally available anymore.
Another area is not to be your own Web master. Start outsourcing at first on a piece by piece basis. The best thing is to have things that you know have to be done, but you don't know how to do them so you plug people and systems into place who do know.
A.D.D. TO THE RESCUE
An important advantage has been learned from successful people who have a form of A.D.D. (Attention Deficit Disorder). Once you know this secret, you won't have to have A.D.D. to leverage this hyper-advanced mindset to make yourself much more productive. (More on this is mentioned in Rich Schefren's latest report…)
Also, Rich Schefren advises how and why you should never work without a timer no matter what business task you have tackled, including something you think it would be better for you to do slowly.
Reading how to do something is often not enough, which is why a need a coach to walk you through the process of experiencing it yourself.
It quickly becomes necessary to know all the numbers of your business so you can see what needs to be changed, and whether the change improved anything.
Rich Schefren mentions you can hire people part time on the promise of future profits for them to share in. You don't know what you don't know. Schefren students use specific systems and solutions to always keep progress moving in the right direction. You want to go from unconscious incompetence to unconscious competence so you can do things well and quickly without thinking about it.
What Is Online Brokering?
By: Stuart Pearce
If you are an affiliate marketer or you want to start an internet home business, online brokering is an exciting way to use your sales skills, expand your social network, and earn commissions along the way.
For many online businesses, creating a steady stream of visitors can be frustrating. Many times, these new business owners cannot devote enough time to building an email list and following up with customers. As a result, their businesses are less successful. When you become an online broker, you will work with struggling business owners and those who have extensive email lists by introducing them and suggesting a joint venture. Not only will you be helping out businesses in need, you will be able to earn healthy commissions from your networking efforts.
Who can become an online broker?
Anyone can become an online broker. Those who have a large online social network, those who are internet marketing savvy, or those who are new to the internet, but who want to learn how to find prospects to create joint ventures, can become online brokers. You can do this on the side or make it a full-time job.
As you become more familiar with online marketing, you will be able make more deals in a shorter amount of time, which will equal more in commissions.
Benefits of becoming an online broker
There are many benefits to brokering joint ventures online including:
• Using sales or marketing experience
• Earning commissions for working a few hours a day
• Brokering positions are unlimited
• Good extra income for those in affiliate marketing
• Increase online social network
• Build a solid reputation which will lead to additional business
Online brokers enjoy the same freedoms as others who run their own home businesses. But instead of worrying about filling orders, customer complaints, and monthly sales quotas, online brokers only need to focus on pairing businesses that can profit from a joint venture.
Learning how to become an online broker
If you are already involved in affiliate marketing, then you should know plenty of people who have been involved in joint ventures or who are looking for a joint venture. Contacting people and putting them in contact with others is really all you will need to do.
But if you are new to affiliate marketing or want to take your home business in a new direction, there are online courses, ebooks, and newsletters available that can teach you how to become an online broker.
Brokering email lists
If you have a talent for creating email lists, you can sell them to those who want to increase their sales. Many times, those who work in affiliate marketing will sell email lists as a way to generate more income. As long as you are honest and let people know their addresses will be used by other companies, then you are allowed to sell email lists. Place a disclaimer on your web site or let visitors choose to receive email only from you or from others.
Online brokering is a great way to earn money, help online businesses grow, and bring people together on the internet.
If you are an affiliate marketer or you want to start an internet home business, online brokering is an exciting way to use your sales skills, expand your social network, and earn commissions along the way.
For many online businesses, creating a steady stream of visitors can be frustrating. Many times, these new business owners cannot devote enough time to building an email list and following up with customers. As a result, their businesses are less successful. When you become an online broker, you will work with struggling business owners and those who have extensive email lists by introducing them and suggesting a joint venture. Not only will you be helping out businesses in need, you will be able to earn healthy commissions from your networking efforts.
Who can become an online broker?
Anyone can become an online broker. Those who have a large online social network, those who are internet marketing savvy, or those who are new to the internet, but who want to learn how to find prospects to create joint ventures, can become online brokers. You can do this on the side or make it a full-time job.
As you become more familiar with online marketing, you will be able make more deals in a shorter amount of time, which will equal more in commissions.
Benefits of becoming an online broker
There are many benefits to brokering joint ventures online including:
• Using sales or marketing experience
• Earning commissions for working a few hours a day
• Brokering positions are unlimited
• Good extra income for those in affiliate marketing
• Increase online social network
• Build a solid reputation which will lead to additional business
Online brokers enjoy the same freedoms as others who run their own home businesses. But instead of worrying about filling orders, customer complaints, and monthly sales quotas, online brokers only need to focus on pairing businesses that can profit from a joint venture.
Learning how to become an online broker
If you are already involved in affiliate marketing, then you should know plenty of people who have been involved in joint ventures or who are looking for a joint venture. Contacting people and putting them in contact with others is really all you will need to do.
But if you are new to affiliate marketing or want to take your home business in a new direction, there are online courses, ebooks, and newsletters available that can teach you how to become an online broker.
Brokering email lists
If you have a talent for creating email lists, you can sell them to those who want to increase their sales. Many times, those who work in affiliate marketing will sell email lists as a way to generate more income. As long as you are honest and let people know their addresses will be used by other companies, then you are allowed to sell email lists. Place a disclaimer on your web site or let visitors choose to receive email only from you or from others.
Online brokering is a great way to earn money, help online businesses grow, and bring people together on the internet.
Keep Your Visitors Smiling, Even on Error Pages
By: Andrew Grant
A web guru friend of mine recently surprised me with some valuable information I've been missing for years.
We were discussing the subject of error pages and he revealed something that was completely new to me. "Of course you can customize your error pages".
I was amazed. He nearly fell off his chair laughing at me when I said that I always thought those 404 error pages came from some central internet point beyond my reach and that they all looked exactly the same.
When he had calmed down a little, he patiently explained that an there are scores of error codes covering many different situations. They are all three digits, such as 500 – Server Error, 408 – Request Timeout and of course the familiar 404 – Not found, which most of us see fairly regularly.
He went on to say that 404 errors are sometimes caused by users incorrectly typing in a page name, but quite often it can be just a communication glitch between one end and the other and if you hit refresh, you'll usually get right back on track.
Despite what I thought, the content of error pages does not come from some omnipotent global hub, some kind of web-central, but are in fact pages held on the server of your web host. If an error condition is flagged up the server simply dips into the directory and throws up a standard error page.
Now that means that you can replace their standard error pages with something of your own and simply tell the host to serve that instead. And that started me thinking very hard.
How would it be if I was able to take the chance to make my visitors smile instead of groan and assist them in a friendly way to get back to where they were going. My friend explained that we simply needed to create two files and upload them to my site.
The first one is the replacement error page itself. I decided we should give it the same look and feel as the rest of my site, so we added the banner at the top and some of the navigation links. Then I entered a cheery message saying "Oops, sorry – something's gone wrong. It happens sometimes, but don't worry, it's not serious. Click here and we'll have you back on track in no time" Then at the bottom is a simple link to take people back to my homepage.
On a large site with multiple pages, it might be more user friendly if they can then link straight to your sitemap and figure out what they want from there.
The second file is one called .htaccess. This is a little text file, which contains a few lines of code telling your web-host which errors to pick up and which page to show in which event. Simple. Well simple for my friend anyway, but he assures me that anyone halfway competent can do it. In fact he says that your web-host will probably have full instructions on their help pages.
So what's the point of doing this? One of the key reasons is the impatience of the average user; we are all impulsive button pushers and if it stops we get easily irritated. The last thing you want to do, is have this drive your prospects away, so take advantage of this opportunity to strengthen the tenuous relationship, just before it is broken off.
Secondly, as any good web marketer knows, any chance that you have to make a positive impression is worth grabbing. Your error page is another opportunity to show your personality to your site visitors, so choose a friendly tone and it will be appreciated.
So take a closer look at your error pages and learn to make them lovable.
A web guru friend of mine recently surprised me with some valuable information I've been missing for years.
We were discussing the subject of error pages and he revealed something that was completely new to me. "Of course you can customize your error pages".
I was amazed. He nearly fell off his chair laughing at me when I said that I always thought those 404 error pages came from some central internet point beyond my reach and that they all looked exactly the same.
When he had calmed down a little, he patiently explained that an there are scores of error codes covering many different situations. They are all three digits, such as 500 – Server Error, 408 – Request Timeout and of course the familiar 404 – Not found, which most of us see fairly regularly.
He went on to say that 404 errors are sometimes caused by users incorrectly typing in a page name, but quite often it can be just a communication glitch between one end and the other and if you hit refresh, you'll usually get right back on track.
Despite what I thought, the content of error pages does not come from some omnipotent global hub, some kind of web-central, but are in fact pages held on the server of your web host. If an error condition is flagged up the server simply dips into the directory and throws up a standard error page.
Now that means that you can replace their standard error pages with something of your own and simply tell the host to serve that instead. And that started me thinking very hard.
How would it be if I was able to take the chance to make my visitors smile instead of groan and assist them in a friendly way to get back to where they were going. My friend explained that we simply needed to create two files and upload them to my site.
The first one is the replacement error page itself. I decided we should give it the same look and feel as the rest of my site, so we added the banner at the top and some of the navigation links. Then I entered a cheery message saying "Oops, sorry – something's gone wrong. It happens sometimes, but don't worry, it's not serious. Click here and we'll have you back on track in no time" Then at the bottom is a simple link to take people back to my homepage.
On a large site with multiple pages, it might be more user friendly if they can then link straight to your sitemap and figure out what they want from there.
The second file is one called .htaccess. This is a little text file, which contains a few lines of code telling your web-host which errors to pick up and which page to show in which event. Simple. Well simple for my friend anyway, but he assures me that anyone halfway competent can do it. In fact he says that your web-host will probably have full instructions on their help pages.
So what's the point of doing this? One of the key reasons is the impatience of the average user; we are all impulsive button pushers and if it stops we get easily irritated. The last thing you want to do, is have this drive your prospects away, so take advantage of this opportunity to strengthen the tenuous relationship, just before it is broken off.
Secondly, as any good web marketer knows, any chance that you have to make a positive impression is worth grabbing. Your error page is another opportunity to show your personality to your site visitors, so choose a friendly tone and it will be appreciated.
So take a closer look at your error pages and learn to make them lovable.
Rich Schefren, Jay Abraham, Mike Filsaime, Jeff Walker Reveal Million Dollar Strategies
By: Dave Mallegg
Rich Schefren, Jay Abraham, Mike Filsaime, Jeff Walker, Millionaire Entrepreneurs are in the internet trenches, innovating successful strategies never before used on the internet, then passing them on to their group of savvy entrepreneurs to explode their businesses.
These marketing gurus repeatedly create new original strategies for themselves as well as effectively transplant them on to others.
There are numerous common strategies all successful people on the internet now use to give them tremendous advantages over their competitors. Let's face it, we are all experiencing the increasing competition to dominate our niches.
Some of the common core steps are listed below:
1) Start to process map your online business. 2) Learn project management. 3) Build leverage and scalability into your business. 4) Become fanatical about the numbers of your business. 5) Use an effective time management system. 6) Analyze your log and identify your routine tasks. 7) Automate as many things as possible starting with the easiest to automate. 8) Outsource 1 item at a time starting with the most time consuming first. 9) Hire an employee that will take over the largest number of your responsibilities.
Each of the above activities involves a series of unique details that are carefully crafted to guarantee success. It is not about doing them, but rather doing them correctly.
You want to begin by separating your activities and tasks into productive time and non-productive time.
Productive time is spent creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals and creating leverage in your business. Non-productive time is everything else, including answering emails, phones, day to day tasks running the business, etc.
If you realistically have two productive hours five days a week (520 hours a year) to make $ 260,000 a year, then you need to produce $ 500 an hour of productive time.
The bottom line is exactly how do you leverage your internet business to increase your productive hourly income each day?
There are basically two ways work should be done in the business:
SYSTEMS AND PROJECTS
A project is a temporary goal with a beginning and an end performed by people and constrained by resources. You need to learn project management techniques. A Project ultimately should begin and end without you and they make money without you.
Do what you do best and outsource the rest.
What are you good at? What are your core competencies?
A lack of project management skills can cause outsourcing challenges.
Hire niche researchers to find products, keywords, volume, affiliate programs.
Hire ghostwriters to write eBooks, sales-letters, the name capture, the tip email series and the forced consumption emails, articles, affiliate emails, affiliate eBook review, the banner copy and everything else.
At the top of the pyramid is Strategic, then Management and at the base is Tactical Business Metrics.
Look at the numbers of your business to find opportunities to expand. Process, out sourcing, study product roll out
The Business Builder builds scale (leverage-efficiency) The Coordinator (manager-out sourcing) and Technician (you do not want to be in that role)
You get rid of the technician by hiring free-lancers from Elance.com; Scriptlance.com; Rentacoder.com. Also Technician Universe can be used to find– Copywriters, Web Designers, Technical Projects, Ghost Writers, Virtual Assistants, Program Developer.
Look for people to establish a long time repeat relationship. Then get rid of the person who manages. Hire two people, one outsources Copywriters, Ghost Writers, Virtual Assistants, Graphic Designers and the other person outsources Web Designers, Technical Projects, Virtual Assistants, and Project Developer.
You can see just from this brief glimpse how much rich valuable material is available to the self-employed entrepreneur ambitious enough to dare to evolve into a millionaire internet business.
Rich Schefren, Jay Abraham, Mike Filsaime, Jeff Walker, Millionaire Entrepreneurs are in the internet trenches, innovating successful strategies never before used on the internet, then passing them on to their group of savvy entrepreneurs to explode their businesses.
These marketing gurus repeatedly create new original strategies for themselves as well as effectively transplant them on to others.
There are numerous common strategies all successful people on the internet now use to give them tremendous advantages over their competitors. Let's face it, we are all experiencing the increasing competition to dominate our niches.
Some of the common core steps are listed below:
1) Start to process map your online business. 2) Learn project management. 3) Build leverage and scalability into your business. 4) Become fanatical about the numbers of your business. 5) Use an effective time management system. 6) Analyze your log and identify your routine tasks. 7) Automate as many things as possible starting with the easiest to automate. 8) Outsource 1 item at a time starting with the most time consuming first. 9) Hire an employee that will take over the largest number of your responsibilities.
Each of the above activities involves a series of unique details that are carefully crafted to guarantee success. It is not about doing them, but rather doing them correctly.
You want to begin by separating your activities and tasks into productive time and non-productive time.
Productive time is spent creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals and creating leverage in your business. Non-productive time is everything else, including answering emails, phones, day to day tasks running the business, etc.
If you realistically have two productive hours five days a week (520 hours a year) to make $ 260,000 a year, then you need to produce $ 500 an hour of productive time.
The bottom line is exactly how do you leverage your internet business to increase your productive hourly income each day?
There are basically two ways work should be done in the business:
SYSTEMS AND PROJECTS
A project is a temporary goal with a beginning and an end performed by people and constrained by resources. You need to learn project management techniques. A Project ultimately should begin and end without you and they make money without you.
Do what you do best and outsource the rest.
What are you good at? What are your core competencies?
A lack of project management skills can cause outsourcing challenges.
Hire niche researchers to find products, keywords, volume, affiliate programs.
Hire ghostwriters to write eBooks, sales-letters, the name capture, the tip email series and the forced consumption emails, articles, affiliate emails, affiliate eBook review, the banner copy and everything else.
At the top of the pyramid is Strategic, then Management and at the base is Tactical Business Metrics.
Look at the numbers of your business to find opportunities to expand. Process, out sourcing, study product roll out
The Business Builder builds scale (leverage-efficiency) The Coordinator (manager-out sourcing) and Technician (you do not want to be in that role)
You get rid of the technician by hiring free-lancers from Elance.com; Scriptlance.com; Rentacoder.com. Also Technician Universe can be used to find– Copywriters, Web Designers, Technical Projects, Ghost Writers, Virtual Assistants, Program Developer.
Look for people to establish a long time repeat relationship. Then get rid of the person who manages. Hire two people, one outsources Copywriters, Ghost Writers, Virtual Assistants, Graphic Designers and the other person outsources Web Designers, Technical Projects, Virtual Assistants, and Project Developer.
You can see just from this brief glimpse how much rich valuable material is available to the self-employed entrepreneur ambitious enough to dare to evolve into a millionaire internet business.
How to increase opt-in rates
By: Pawel Reszka
What are opt-in rates? Opt-in rates refer to visitors to a website who opt for their email ID to be added to your database. This may be achieved via providing them freebies or newsletters or even free crash e-courses that arrive at their Inbox every week on a particular day.
Why opt-in rates are so great Opt-in rates can dramatically increase a website's customer base. By adding more and more email IDs to one's existing database, a website can utilize this database of contacts for future promotional events or for any future marketing campaigns. A customer base is a highly useful and effective tool that can significantly increase profits of a company over time.
Tips to improve opt-in rates With rising fraud and insecurity becoming an issue on the Internet, most subscribers are wary of giving out their email IDs. To enable a website to enhance their opt-in rates, we provide some tips and ideas here:
- Privacy policy: Before a subscriber signs up for any newsletter of e-course or any such material, they would want to be sure their email ID is protected and is not going to be used negatively or sold to other websites. Having a privacy policy helps assure website visitors. Try and place this privacy policy near the place where visitors sign up.
- Double confirmation: After a visitor has signed up for any material from yourn website, it helps to send an email to their Inbox asking them to confirm their registration on your website. This prevents fraud and also assures visitors that your website takes extra precautions to ensure legitimate transactions on your website.
- Unsubscribe: It is always necessary to have the option of letting your visitors unsubscribe to any content from your website. If you do not have this option, it gives the impression of a trap and as if they are forced into receiving updates from your website. Unsubscribing gives them an option of opting out if they do not want any more updates.
- Informative: The Internet is all about information and people want facts and substance in the articles they read. Even a newsletter needs to be information based rather than being promotional in the tone. Try and provide regular updates on particular products and services of interest, freebies, conduct regular contests to keep the interest alive. Most of all be sure to provide in-depth useful information in the newsletter else people will start unsubscribing.
- Attractive content: The layout and display of the newsletter also makes a huge impact on the readability and hence the opt-in rate. If the newsletter is drab looking or doesn't have enough color or an attractive layout, chances are readers will initially may be skim through the content but with time they'll get bored with your newsletter.
- Sharing: Often many newsletters have a link that says ‘send this page to a friend' or ‘email this page'. These are all techniques to encourage people to rotate and hare your newsletter. This will get more opt-ins and more email IDs to your database.
- Subscribe at other websites: This is another great way to encourage visitors to get to have access to your newsletter even if they're on another website.
- Catchy content: If your newsletter is to be read and subscribed to, you need to ensure the headline and the content is catchy and interesting. Else no one will be even interested to give your newsletter a first look.
- Ezines: Ezines usually have an opt-in box provided that gives readers an opportunity to opt-in for content written from your website. Therefore since this opt-in box is your gateway to increased opt-in rates, it is but essential that you make this box obvious and attractive to the reader.
- Engaging content: Include graphics or photographs that are relevant to your website and content. That helps to attract visitors and get them to stay longer, giving them a chance to browse your website and hence even opt-in for content.
- Placement: It is essential to place the opt-in box at a strategic place where visitors get to see it more often. Often the top right handed corner is the best place because of maximum eye movement towards this place.
What are opt-in rates? Opt-in rates refer to visitors to a website who opt for their email ID to be added to your database. This may be achieved via providing them freebies or newsletters or even free crash e-courses that arrive at their Inbox every week on a particular day.
Why opt-in rates are so great Opt-in rates can dramatically increase a website's customer base. By adding more and more email IDs to one's existing database, a website can utilize this database of contacts for future promotional events or for any future marketing campaigns. A customer base is a highly useful and effective tool that can significantly increase profits of a company over time.
Tips to improve opt-in rates With rising fraud and insecurity becoming an issue on the Internet, most subscribers are wary of giving out their email IDs. To enable a website to enhance their opt-in rates, we provide some tips and ideas here:
- Privacy policy: Before a subscriber signs up for any newsletter of e-course or any such material, they would want to be sure their email ID is protected and is not going to be used negatively or sold to other websites. Having a privacy policy helps assure website visitors. Try and place this privacy policy near the place where visitors sign up.
- Double confirmation: After a visitor has signed up for any material from yourn website, it helps to send an email to their Inbox asking them to confirm their registration on your website. This prevents fraud and also assures visitors that your website takes extra precautions to ensure legitimate transactions on your website.
- Unsubscribe: It is always necessary to have the option of letting your visitors unsubscribe to any content from your website. If you do not have this option, it gives the impression of a trap and as if they are forced into receiving updates from your website. Unsubscribing gives them an option of opting out if they do not want any more updates.
- Informative: The Internet is all about information and people want facts and substance in the articles they read. Even a newsletter needs to be information based rather than being promotional in the tone. Try and provide regular updates on particular products and services of interest, freebies, conduct regular contests to keep the interest alive. Most of all be sure to provide in-depth useful information in the newsletter else people will start unsubscribing.
- Attractive content: The layout and display of the newsletter also makes a huge impact on the readability and hence the opt-in rate. If the newsletter is drab looking or doesn't have enough color or an attractive layout, chances are readers will initially may be skim through the content but with time they'll get bored with your newsletter.
- Sharing: Often many newsletters have a link that says ‘send this page to a friend' or ‘email this page'. These are all techniques to encourage people to rotate and hare your newsletter. This will get more opt-ins and more email IDs to your database.
- Subscribe at other websites: This is another great way to encourage visitors to get to have access to your newsletter even if they're on another website.
- Catchy content: If your newsletter is to be read and subscribed to, you need to ensure the headline and the content is catchy and interesting. Else no one will be even interested to give your newsletter a first look.
- Ezines: Ezines usually have an opt-in box provided that gives readers an opportunity to opt-in for content written from your website. Therefore since this opt-in box is your gateway to increased opt-in rates, it is but essential that you make this box obvious and attractive to the reader.
- Engaging content: Include graphics or photographs that are relevant to your website and content. That helps to attract visitors and get them to stay longer, giving them a chance to browse your website and hence even opt-in for content.
- Placement: It is essential to place the opt-in box at a strategic place where visitors get to see it more often. Often the top right handed corner is the best place because of maximum eye movement towards this place.
Autoresponders – AutoPilot Internet Income
By: Ronny Hendy
The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.
Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.
One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.
Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.
You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.
The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.
Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.
One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.
Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.
You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.
Wow 9 Simple Steps to Create a Backgound Tiled Image Branded With Your Name
By: Mike Makler
Wouldn't you like to have a more professional looking web page. Is Your Web Page bland and Boring? A Name Branded Word Art Tiled Web Page may be one just what you need to add some spice to your Web Page and explode your response Rate .Anyone can create a Professional Looking Word Art Tiled web page Branded with your Name,Product Name or Company Name in Minutes Following these 9 Simple Steps
Yo do not have to be a graphic designer to create Tiled Word Art Web Pages.All you need is Microsoft Word and Microsoft Paint and these 9 Simple Steps and you will be able to create Tiled background Images.
Step 1
Go into Microsoft Word and Create a Word Art with your Text.
* Click on Menu Item Insert then Picture Then Word Art.
* Select a Word Art Template
* Enter Your Word art Text
* Select your Font Style and Size
* Rotate your Word Art (Going from Top Right to Bottom Left seems to work best)
Step 2
Open Paint and create a New File
* Click on Menu Item File the New
Step 3
In Paint ---- Set Image Attributes Size to
Width 168 Pixels
Height 197 Pixels
* Click on Menu Item Image then Attributes
* Type 168 in Width Text Box
* Type 197 in Height Text Box
* Select Pixels
* Click OK Button
Step 4
Go back to Microsoft word and Copy the Word Art Image
* Right Click on the Image then click copy
Step 5
Go to paint and Paste the Word Image
* Click on Menu Item Edit then Paste
Step 6
In paint choose your background Color
* Click on Menu Item Colors and Select your Color
* Then Click the Little paint Can (Fill with Color)
* Then Click the Image
Step 7
Save Your Paint File as a Gif or JPG - img.gif or img.pg The JPG image is the more desired format. It will take up more disk space and load slower but it will have better resolution. Try them both and Decide if the slower load time is worth the increase in resolution
* Click on Menu Item File then Save As
* Type a File name in the Type In Box (myimage.jpg)
* Select GIF or JPG from the File Type Selection Box
* Click the Save Button
Step 8
Upload the Image to your Web Page. (You can either use your Web Page Cpanel or FTP to do the Upload) http://domain/images/myimage.jpg
Step 9
Place the following code inside your body tag background="url.jpg"
Don't settle for your first draft. Go back to Microsoft word and Play with different Templates. Also play with different Font's Styles and Colors within each template. Be Creative and have fun and you will be amazed at how many different variations you can come up with. You will be amazed how a simple change like a Branded Word Art Tiled Background image can take your web page from looking plain and ordinary to looking explosive and Eyecatching.
It is also acceptable to use different Background Tiled images for different parts of your Web Page.
Wouldn't you like to have a more professional looking web page. Is Your Web Page bland and Boring? A Name Branded Word Art Tiled Web Page may be one just what you need to add some spice to your Web Page and explode your response Rate .Anyone can create a Professional Looking Word Art Tiled web page Branded with your Name,Product Name or Company Name in Minutes Following these 9 Simple Steps
Yo do not have to be a graphic designer to create Tiled Word Art Web Pages.All you need is Microsoft Word and Microsoft Paint and these 9 Simple Steps and you will be able to create Tiled background Images.
Step 1
Go into Microsoft Word and Create a Word Art with your Text.
* Click on Menu Item Insert then Picture Then Word Art.
* Select a Word Art Template
* Enter Your Word art Text
* Select your Font Style and Size
* Rotate your Word Art (Going from Top Right to Bottom Left seems to work best)
Step 2
Open Paint and create a New File
* Click on Menu Item File the New
Step 3
In Paint ---- Set Image Attributes Size to
Width 168 Pixels
Height 197 Pixels
* Click on Menu Item Image then Attributes
* Type 168 in Width Text Box
* Type 197 in Height Text Box
* Select Pixels
* Click OK Button
Step 4
Go back to Microsoft word and Copy the Word Art Image
* Right Click on the Image then click copy
Step 5
Go to paint and Paste the Word Image
* Click on Menu Item Edit then Paste
Step 6
In paint choose your background Color
* Click on Menu Item Colors and Select your Color
* Then Click the Little paint Can (Fill with Color)
* Then Click the Image
Step 7
Save Your Paint File as a Gif or JPG - img.gif or img.pg The JPG image is the more desired format. It will take up more disk space and load slower but it will have better resolution. Try them both and Decide if the slower load time is worth the increase in resolution
* Click on Menu Item File then Save As
* Type a File name in the Type In Box (myimage.jpg)
* Select GIF or JPG from the File Type Selection Box
* Click the Save Button
Step 8
Upload the Image to your Web Page. (You can either use your Web Page Cpanel or FTP to do the Upload) http://domain/images/myimage.jpg
Step 9
Place the following code inside your body tag background="url.jpg"
Don't settle for your first draft. Go back to Microsoft word and Play with different Templates. Also play with different Font's Styles and Colors within each template. Be Creative and have fun and you will be amazed at how many different variations you can come up with. You will be amazed how a simple change like a Branded Word Art Tiled Background image can take your web page from looking plain and ordinary to looking explosive and Eyecatching.
It is also acceptable to use different Background Tiled images for different parts of your Web Page.
Online Business Start-Up Ideas – Get Your Own Domain Name Or Die Online
By: Cynthia Minnaar
Avoid becoming a statistic on the internet. Start your online home business off on the right foot by getting your own domain name. Having your own domain name and website is one of the biggest secrets to success online.
There are so many reasons why having your own domain name will make the world of difference for your online home business success, so let’s have a look at some of them now.
By having your own domain name means you have total freedom as well as complete control over your online home business. Nobody can dictate to you what you can put on your site and you do not have to answer to anybody.
Your chance of success online is increased one hundred fold because with your own domain name and website you are not restricted at all. Affiliate links are restricted in many areas on the internet.
Learning html and optimizing your website for the search engines is one of the most important things you need to learn how to do if you want to appear on the first page of Google. By having your own domain name and website you have full access to your own source code and so you can select your keywords and optimize your website.
Another huge advantage is that when you choose your actual domain name you can incorporate your main keyword into the domain name which will give you an edge over your competition in the search engine rankings.
You will be able to add fresh content to your website e.g. you own articles, which again will put you in favour of Google and the other search engines.
You will be able to pick and choose what products or affiliate programs you wish to promote, nobody can dictate to you what programs you have to join.
Adding a free newsletter to your website which your visitors can subscribe to is a great way to build your list and you can install an auto-responder to take care of the follow-ups.
By installing a stat counter on your website that records inter alia the number of unique visitors, where they came from, what keywords they used, what page they entered your site on and left will give you invaluable information.
Using the Google tools such as Google Analytics and Webmaster Tools provides very valuable information and you will be able to install the Google code on your website to take advantage of them.
You can project your own personality into your website with design, colour, wording, graphics etc. The list is endless.
Exchanging links with other websites is now possible with your own domain. You could exchange links manually or install link exchange software. You will be able to host you own images instead of linking to a banner on an affiliate site. This not only ensures that your images always open on your website but will decrease the load time of your web page.
You will be free to add slide in adverts or pop ups to your website. You can add new pages to your website as and when you want as well as easily cloak your affiliate links and create sub domains. Monetizing your website with the use of Adsense or other forms of advertising will also be possible.
For special occasions throughout the year, e.g. Christmas, Thanksgiving, Easter, Mother’s Day, you will be able to decorate your site for the occasion and offer specials.
As you can see from the above the advantages of having your own domain name and website are numerous and endless and yet so vital to your success online.
Avoid becoming a statistic on the internet. Start your online home business off on the right foot by getting your own domain name. Having your own domain name and website is one of the biggest secrets to success online.
There are so many reasons why having your own domain name will make the world of difference for your online home business success, so let’s have a look at some of them now.
By having your own domain name means you have total freedom as well as complete control over your online home business. Nobody can dictate to you what you can put on your site and you do not have to answer to anybody.
Your chance of success online is increased one hundred fold because with your own domain name and website you are not restricted at all. Affiliate links are restricted in many areas on the internet.
Learning html and optimizing your website for the search engines is one of the most important things you need to learn how to do if you want to appear on the first page of Google. By having your own domain name and website you have full access to your own source code and so you can select your keywords and optimize your website.
Another huge advantage is that when you choose your actual domain name you can incorporate your main keyword into the domain name which will give you an edge over your competition in the search engine rankings.
You will be able to add fresh content to your website e.g. you own articles, which again will put you in favour of Google and the other search engines.
You will be able to pick and choose what products or affiliate programs you wish to promote, nobody can dictate to you what programs you have to join.
Adding a free newsletter to your website which your visitors can subscribe to is a great way to build your list and you can install an auto-responder to take care of the follow-ups.
By installing a stat counter on your website that records inter alia the number of unique visitors, where they came from, what keywords they used, what page they entered your site on and left will give you invaluable information.
Using the Google tools such as Google Analytics and Webmaster Tools provides very valuable information and you will be able to install the Google code on your website to take advantage of them.
You can project your own personality into your website with design, colour, wording, graphics etc. The list is endless.
Exchanging links with other websites is now possible with your own domain. You could exchange links manually or install link exchange software. You will be able to host you own images instead of linking to a banner on an affiliate site. This not only ensures that your images always open on your website but will decrease the load time of your web page.
You will be free to add slide in adverts or pop ups to your website. You can add new pages to your website as and when you want as well as easily cloak your affiliate links and create sub domains. Monetizing your website with the use of Adsense or other forms of advertising will also be possible.
For special occasions throughout the year, e.g. Christmas, Thanksgiving, Easter, Mother’s Day, you will be able to decorate your site for the occasion and offer specials.
As you can see from the above the advantages of having your own domain name and website are numerous and endless and yet so vital to your success online.
AdSense Sites: Can Beginners Make Money with AdSense Sites? By Charles Harmon
By: Charles Harmon
If you are in Internet marketing or have been reading the ads all over the Internet about how to make money from your website you can't have missed all the talk of AdSense. This is one of Google's main revenue generators and over the few years it has been around has made quite a few early adopters a lot of money.
Google makes a percentage of the cost of the ads and the website owner where the ads show up makes the remaining percentage. The AdSense ads are actually the ads placed through Google's AdWords Pay Per Click (PPC) advertising program.
Unfortunately as with all good things it seems, the money making potential seems to have diminished for the majority of those trying to make a go of AdSense as a viable money maker. That is not to say you can't make money off the AdSense program, it's just not as easy as it apparently was. Unfortunately I was not one of those who made good money off AdSense ads.
Regardless of all the ads promoting really big money from AdSense and the fact that there are still people collecting big profits from it, let's look at it through the eyes of someone just getting into the program in earnest. Someone like many of us that do not have a large source of traffic, or maybe even no traffic to sites we want to add AdSense to. In many cases we might have sites made specifically to be monetized with AdSense. Is it worthwhile to have sites specifically designed to make its income from AdSense ads? I say sites because it is not logical to think someone with a site that does not yet have a huge amount of traffic to believe they can make lots of money from a single site with AdSense on it.
Not going into details, the Google AdSense program is where a website owner has joined the AdSense program and allows Google to place AdSense ads on their website. When a visitor to the website clicks on an AdSense ad the website owner makes a few cents to many dollars from that click. How much you make is dependent on several factors such as the market the ad is trying to capture clicks from, the efficiency of the ad, the keywords the ad is focusing on and other factors. Certain types of ads almost always pay more per click than others. Insurance, loans, and finance ads pay a lot more than an ad for garden tools or gift baskets or paper plates, etc. would pay.
Real Life Example
I decided to give AdSense a try and see if I could make an average of $5 a day from a site designed to be monetized with AdSense ads. The sites are essentially sites with articles on them based on the theme of the site. I wrote some of the articles but purchased most of them. Articles to be added to the sites in the future will be mostly purchased due to lack of time to write articles myself. They are the content of the sites. The sites are mostly written in html, although I do have a few that are php coded sites.
On the pages with the articles are the AdSense ads, usually three blocks of ads on a page. The sites are small with most being about nine to 15 pages total. Adding articles on a regular basis will slowly build up the sites over time which is what the search engines want to see. I started with twenty new AdSense sites and three older blog sites I already had, plus two new portal sites that had no traffic going to them. All sites were monetized with AdSense.
The AdSense sites cost nothing, but the few articles on each site cost about eight dollars each. Articles can cost from about twenty-five cents to fifteen dollars or more depending on the source and quality. The lower cost articles require considerable rewriting so as not to cause your article to be considered a duplicate article and incur a so-called duplicate content penalty.
Allowing for placing five articles a month on a site plus some miscellaneous costs like hosting, domain name, software, and potential maintenance costs, a fifty dollar monthly cost per site is incurred. Yes you could write all or most of the articles yourself, but that is not practical if you have many sites and is very time consuming. So I am discounting that solution as impractical if you have many sites. So to break even on these types of AdSense sites each site needs to make about $50 a month. That’s an average of $1.70 a day.
A measly $1.70 a day, that should be easy for a site to make. Maybe it is, but it is heavily dependent on the traffic to the site and the corresponding clicks on the AdSense ads that result from it. To put things in perspective, look at the results of my twenty AdSense sites, three blogs, and two portal sites. All sites except the three older sites have been up slightly over three months. I started getting a few links to each site just this past month.
Real Life Terrible Results
Only last month did I start getting links to any of the sites. I am averaging about $1 a day from all twenty-five sites together. That’s about $25 a month total, far less than break even cost. I just checked today and have made $50.55 for this current month, month four for most sites. That's about one twenty-fifth of what I need to break even for the sites. Half the money came from the twenty AdSense sites, with the rest from the other five sites. There are still two more days left in this month.
I believe the results will continue to improve as long as I add articles and get links to the sites. It is a long way to go until the sites break even, if they ever do, so I am not holding my breath. Although these results are terrible, in my opinion, it must be mentioned that I am doing this part-time and only recently has there been an effort to get links to the sites. If it had been a full-time effort (and it could easily have been) then the results would seem even worse. I have totally ignored the effort (which has been considerable) in getting the sites up and working properly, correcting and adding the articles and revising the links for each new article I added to the site.
I do have software that would easily generate such sites, but decided not to use it due to leaving footprints and having the sites considered spam sites by Google or the other two top search engines. From the looks of it right now it's too early to make an accurate judgment as to whether the sites will be worthwhile. I tend to think the effort is too great the way my sites are set up now and the cost of the articles too high to make a decent long term profit. I figure I need to revise how the articles are added and probably get the cost of the articles down a lot more, to less than half what I am paying now to have a fair chance to break even, let along make a profit.
Is AdSense Worthwhile for Beginners?
So the question, can beginners make money with AdSense sites cannot be answered yet with any accuracy from my results so far. On the surface it appears the answer is no, not if following my route. Only if extraordinary amounts of traffic can be obtained does it look like my sites will make any decent money from AdSense. Probably another, a better approach, will be necessary and a lot more pages with AdSense ads on it will be required to be able to make any significant money. I suspect I will need at least 50 to 100, or more, articles per site to have a fair chance of creating a small part-time equivalent income from the sites.
If you consider an average cost of six dollars for an article, and that is a very low cost for a new article, and still the same five articles a month, with just half the estimated ten dollars monthly miscellaneous costs being only five dollars, the thirty-five dollar monthly cost per site still is difficult to conceive making even that much from the poor results experienced so far. Only time will tell whether the effort will be worthwhile.
I am already changing my html sites so they will be easier and faster to add the new articles. Unfortunately that may cause me to effectively start over with my AdSense earnings since the links will be different and any pages already indexed will have to be re-indexed again since I am changing the sites little by little to php sites. I did something similar several months ago to a single larger site and even months later over 500 of those original pages were still indexed even though they had been off the site for many months.
If you agree it's difficult for a beginner to make money with AdSense or if you have made a worthwhile AdSense profit in a short time period please enter your opinion on www.cackel.com if you would like to share your success or failure. I would like to see other views on this topic, especially those who have made a decent return on non-directory type AdSense sites within a reasonably short period of time.
If you are in Internet marketing or have been reading the ads all over the Internet about how to make money from your website you can't have missed all the talk of AdSense. This is one of Google's main revenue generators and over the few years it has been around has made quite a few early adopters a lot of money.
Google makes a percentage of the cost of the ads and the website owner where the ads show up makes the remaining percentage. The AdSense ads are actually the ads placed through Google's AdWords Pay Per Click (PPC) advertising program.
Unfortunately as with all good things it seems, the money making potential seems to have diminished for the majority of those trying to make a go of AdSense as a viable money maker. That is not to say you can't make money off the AdSense program, it's just not as easy as it apparently was. Unfortunately I was not one of those who made good money off AdSense ads.
Regardless of all the ads promoting really big money from AdSense and the fact that there are still people collecting big profits from it, let's look at it through the eyes of someone just getting into the program in earnest. Someone like many of us that do not have a large source of traffic, or maybe even no traffic to sites we want to add AdSense to. In many cases we might have sites made specifically to be monetized with AdSense. Is it worthwhile to have sites specifically designed to make its income from AdSense ads? I say sites because it is not logical to think someone with a site that does not yet have a huge amount of traffic to believe they can make lots of money from a single site with AdSense on it.
Not going into details, the Google AdSense program is where a website owner has joined the AdSense program and allows Google to place AdSense ads on their website. When a visitor to the website clicks on an AdSense ad the website owner makes a few cents to many dollars from that click. How much you make is dependent on several factors such as the market the ad is trying to capture clicks from, the efficiency of the ad, the keywords the ad is focusing on and other factors. Certain types of ads almost always pay more per click than others. Insurance, loans, and finance ads pay a lot more than an ad for garden tools or gift baskets or paper plates, etc. would pay.
Real Life Example
I decided to give AdSense a try and see if I could make an average of $5 a day from a site designed to be monetized with AdSense ads. The sites are essentially sites with articles on them based on the theme of the site. I wrote some of the articles but purchased most of them. Articles to be added to the sites in the future will be mostly purchased due to lack of time to write articles myself. They are the content of the sites. The sites are mostly written in html, although I do have a few that are php coded sites.
On the pages with the articles are the AdSense ads, usually three blocks of ads on a page. The sites are small with most being about nine to 15 pages total. Adding articles on a regular basis will slowly build up the sites over time which is what the search engines want to see. I started with twenty new AdSense sites and three older blog sites I already had, plus two new portal sites that had no traffic going to them. All sites were monetized with AdSense.
The AdSense sites cost nothing, but the few articles on each site cost about eight dollars each. Articles can cost from about twenty-five cents to fifteen dollars or more depending on the source and quality. The lower cost articles require considerable rewriting so as not to cause your article to be considered a duplicate article and incur a so-called duplicate content penalty.
Allowing for placing five articles a month on a site plus some miscellaneous costs like hosting, domain name, software, and potential maintenance costs, a fifty dollar monthly cost per site is incurred. Yes you could write all or most of the articles yourself, but that is not practical if you have many sites and is very time consuming. So I am discounting that solution as impractical if you have many sites. So to break even on these types of AdSense sites each site needs to make about $50 a month. That’s an average of $1.70 a day.
A measly $1.70 a day, that should be easy for a site to make. Maybe it is, but it is heavily dependent on the traffic to the site and the corresponding clicks on the AdSense ads that result from it. To put things in perspective, look at the results of my twenty AdSense sites, three blogs, and two portal sites. All sites except the three older sites have been up slightly over three months. I started getting a few links to each site just this past month.
Real Life Terrible Results
Only last month did I start getting links to any of the sites. I am averaging about $1 a day from all twenty-five sites together. That’s about $25 a month total, far less than break even cost. I just checked today and have made $50.55 for this current month, month four for most sites. That's about one twenty-fifth of what I need to break even for the sites. Half the money came from the twenty AdSense sites, with the rest from the other five sites. There are still two more days left in this month.
I believe the results will continue to improve as long as I add articles and get links to the sites. It is a long way to go until the sites break even, if they ever do, so I am not holding my breath. Although these results are terrible, in my opinion, it must be mentioned that I am doing this part-time and only recently has there been an effort to get links to the sites. If it had been a full-time effort (and it could easily have been) then the results would seem even worse. I have totally ignored the effort (which has been considerable) in getting the sites up and working properly, correcting and adding the articles and revising the links for each new article I added to the site.
I do have software that would easily generate such sites, but decided not to use it due to leaving footprints and having the sites considered spam sites by Google or the other two top search engines. From the looks of it right now it's too early to make an accurate judgment as to whether the sites will be worthwhile. I tend to think the effort is too great the way my sites are set up now and the cost of the articles too high to make a decent long term profit. I figure I need to revise how the articles are added and probably get the cost of the articles down a lot more, to less than half what I am paying now to have a fair chance to break even, let along make a profit.
Is AdSense Worthwhile for Beginners?
So the question, can beginners make money with AdSense sites cannot be answered yet with any accuracy from my results so far. On the surface it appears the answer is no, not if following my route. Only if extraordinary amounts of traffic can be obtained does it look like my sites will make any decent money from AdSense. Probably another, a better approach, will be necessary and a lot more pages with AdSense ads on it will be required to be able to make any significant money. I suspect I will need at least 50 to 100, or more, articles per site to have a fair chance of creating a small part-time equivalent income from the sites.
If you consider an average cost of six dollars for an article, and that is a very low cost for a new article, and still the same five articles a month, with just half the estimated ten dollars monthly miscellaneous costs being only five dollars, the thirty-five dollar monthly cost per site still is difficult to conceive making even that much from the poor results experienced so far. Only time will tell whether the effort will be worthwhile.
I am already changing my html sites so they will be easier and faster to add the new articles. Unfortunately that may cause me to effectively start over with my AdSense earnings since the links will be different and any pages already indexed will have to be re-indexed again since I am changing the sites little by little to php sites. I did something similar several months ago to a single larger site and even months later over 500 of those original pages were still indexed even though they had been off the site for many months.
If you agree it's difficult for a beginner to make money with AdSense or if you have made a worthwhile AdSense profit in a short time period please enter your opinion on www.cackel.com if you would like to share your success or failure. I would like to see other views on this topic, especially those who have made a decent return on non-directory type AdSense sites within a reasonably short period of time.
How to improve your website conversions
By: Pawel Reszka
What is it and why is it important?
Website conversion is quite simply the conversion of the incoming traffic to sales. It is the crucial indicator of the success of your business. Your website might be receiving tons of traffic but if you're not able to convert them into sales, it's all effort gone to waste. You'd be surprised at how many businesses spends tons of money to divert traffic but do not invest the time and money to convert them into sales.
How to increase conversions? There are many ways you can turn that visitor into not just a customer but a repeat customer. That means he or she will not just love your site but tell others and they tell others about your site. Get the picture? And that's just one customer we're talking about. Imagine if you could do that with all the traffic that comes into your site? We're talking exponential sales!
So now before you scratch your head and start day dreaming about your booming business, let's get down to the basics. Here are a few simple tips to jumpstart your website conversion rate:
Shopping cart. As obvious as this seems, most people do have a shopping cart. But the thing they overlook is the ‘add' button next to it. You need to mention something like ‘Ad to shopping cart' or ‘Add to the shopping basket' etc. This is also known as the call to action and plays a crucial role in getting your visitor to do what you want them to do - shop!
Be honest. Let's face it - if you don't have stock of some product, mention it upfront. Customers will respect you for it for having not wasted their time. That'll also save them the hassle of digging through the online catalogue and adding it to the shopping cart - only to find it's not in stock. What a waste!
Easy accessibility. It is essential to get your site visibility on the Internet. I mean, there are hordes of e-commerce sites out there literally waiting to get their customers' business. What makes you think your website is so special?
- Therefore use appropriate keywords to get traffic to your site.
- Optimize your website to ensure better search ranking.
- Use persuasive articles that get the reader's attention.
Selling the ‘right' products. When it comes to selling you want your website to do well, right? Well that's only going to happen if you sell products that customers want. Also important is ensuring you're selling to the right audience. Imagine selling mascara to a baby! Unthinkable, right?
Easy payment. Customers today have little patience. And we don't mean it in a bad sense. It's only natural they are impatient - there's loads to do and the Internet is just a speck in their lives. If they wish to purchase something they want it done fast, smooth and hassle free. If you want your website to convert more sales, you'll need to ensure the payment gateway on your website is fast, secure and reliable. Most importantly there should be no slow pages. This can literally kill any sale. If the customer can't shop fast and secure on your site he or she will go to some other site.
Search functionality. Our customers are patient too. Contradictory? Not really. Not if you consider that if they do not find what they're looking for, they'll try searching for it on your website. But you don't have search functionality in your website? All hell breaks loose and the customer has vanished from your site in no time! Sounds familiar? It's time to get a search box included in your website This is basic but still many businesses think they can get away without one. Big mistake!
Customer behavior. Analyzing backend search logs to analyze customer behavior can really pay rich dividends. Do customers visit a particular product only during holiday season or during sales? Make sure to keep enough stock handy during these times. Or do customers try downloading an e-book only to leave it midway? An analysis will tell you if the cause is a broken link or slow internet speeds.
What is it and why is it important?
Website conversion is quite simply the conversion of the incoming traffic to sales. It is the crucial indicator of the success of your business. Your website might be receiving tons of traffic but if you're not able to convert them into sales, it's all effort gone to waste. You'd be surprised at how many businesses spends tons of money to divert traffic but do not invest the time and money to convert them into sales.
How to increase conversions? There are many ways you can turn that visitor into not just a customer but a repeat customer. That means he or she will not just love your site but tell others and they tell others about your site. Get the picture? And that's just one customer we're talking about. Imagine if you could do that with all the traffic that comes into your site? We're talking exponential sales!
So now before you scratch your head and start day dreaming about your booming business, let's get down to the basics. Here are a few simple tips to jumpstart your website conversion rate:
Shopping cart. As obvious as this seems, most people do have a shopping cart. But the thing they overlook is the ‘add' button next to it. You need to mention something like ‘Ad to shopping cart' or ‘Add to the shopping basket' etc. This is also known as the call to action and plays a crucial role in getting your visitor to do what you want them to do - shop!
Be honest. Let's face it - if you don't have stock of some product, mention it upfront. Customers will respect you for it for having not wasted their time. That'll also save them the hassle of digging through the online catalogue and adding it to the shopping cart - only to find it's not in stock. What a waste!
Easy accessibility. It is essential to get your site visibility on the Internet. I mean, there are hordes of e-commerce sites out there literally waiting to get their customers' business. What makes you think your website is so special?
- Therefore use appropriate keywords to get traffic to your site.
- Optimize your website to ensure better search ranking.
- Use persuasive articles that get the reader's attention.
Selling the ‘right' products. When it comes to selling you want your website to do well, right? Well that's only going to happen if you sell products that customers want. Also important is ensuring you're selling to the right audience. Imagine selling mascara to a baby! Unthinkable, right?
Easy payment. Customers today have little patience. And we don't mean it in a bad sense. It's only natural they are impatient - there's loads to do and the Internet is just a speck in their lives. If they wish to purchase something they want it done fast, smooth and hassle free. If you want your website to convert more sales, you'll need to ensure the payment gateway on your website is fast, secure and reliable. Most importantly there should be no slow pages. This can literally kill any sale. If the customer can't shop fast and secure on your site he or she will go to some other site.
Search functionality. Our customers are patient too. Contradictory? Not really. Not if you consider that if they do not find what they're looking for, they'll try searching for it on your website. But you don't have search functionality in your website? All hell breaks loose and the customer has vanished from your site in no time! Sounds familiar? It's time to get a search box included in your website This is basic but still many businesses think they can get away without one. Big mistake!
Customer behavior. Analyzing backend search logs to analyze customer behavior can really pay rich dividends. Do customers visit a particular product only during holiday season or during sales? Make sure to keep enough stock handy during these times. Or do customers try downloading an e-book only to leave it midway? An analysis will tell you if the cause is a broken link or slow internet speeds.
Outsource and Leverage Your Internet Business To Multiply Your Income
By: Dave Mallegg
LEVERAGING YOUR INTERNET BUSINESS
Bottom Line: How do you leverage your internet business to increase your productive hourly income each day? For the answer think about this...
When you realistically have two productive hours five days a week (520 hours a year) to make $ 260,000 a year, then you need to produce $ 500 an hour of productive time.
PRODUCTIVE AND NON-PRODUCTIVE TIME SPENT
Productive time is spent creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals and creating leverage in your business. Non-productive time is everything else, including answering emails, phones, day to day tasks running the business, etc.
Now your thinking changes to assess what activities you should personally be spending your time on and which activities you should be having others do for you. The trick is to consistently focus on those activities that can raise your hourly productive rate. Have others do what needs to be done when it costs you less than the hourly rate you need to generate.
You isolate activities that generate more income than it costs to get it done. Many people mistakenly think missing knowledge is what keeps them from making their target hourly productive rate.
You increase one or more of the variables of any of the profit producing formulas.
You develop and implement a business plan that creates leverage through a tight focus and the proper strategy.
ONE NICHE MENTALITY
You get your business to serve you by sticking to one niche, developing a full funnel of products, instituting cross-sell, upsells, and-back-ends to your audience. By working that niche, every successive product becomes more profitable. This means that each new product can be sold to your existing customers. It is much less expensive to sell to past customers than to find and sell new customers. This is where you increase your leverage by decreasing your cost of selling to customers.
OUTSOURCING VERSUS OUT-TASKING
The difference between outsourcing and out-tasking is that outsourcing is developing a trusted repeatable source and out-tasking is constantly searching for the cheapest source each time. This is time consuming and offsets any supposed savings, along with not knowing if the job will be done satisfactorily because you have never dealt with this source before.
Don't make the mistake of thinking where or how can I get this done the cheapest? It's basic that you get what you pay for. Usually when you pay a little more you get a lot more productivity and is the best choice. When you outsource, you want to let go and simply monitor the results, not be involved in micro managing the activity.
Some people have found it is very efficient to offer a 25% bonus if outsourced projects come in on time without help from you.
Pitfalls to avoid include lack of project management skills, lack of a good process for specifying the work and did not have the right metrics for measuring the performance.
SYSTEMS, PROJECTS AND PROCESS MAPS
A system is for day to day activities that are performed routinely for the most part. A project is a one time task that has a beginning and an ending. You must be taught this skill, and Rich Schefren offers such a program.
Use process mapping to describe what you are doing, or you don't know what you are doing. You separate activities and tasks into either a decision or an action. Then you put arrows showing how and where each task flows into the next task. This will likely reveal how to improve this work flow process.
The first time you do anything will not likely end of being the best way. Ninety four percent of any breakdown inside a business is due to a faulty process, not human problems. A process map is crucial to streamlining your current operation.
SERVICE LEVEL AGREEMENTS
When first outsourcing you must have a Service Level Agreement between you and your outsourcer about how performance will be measured and the minimum acceptable levels of service.
LEVERAGING YOUR INTERNET BUSINESS
Bottom Line: How do you leverage your internet business to increase your productive hourly income each day? For the answer think about this...
When you realistically have two productive hours five days a week (520 hours a year) to make $ 260,000 a year, then you need to produce $ 500 an hour of productive time.
PRODUCTIVE AND NON-PRODUCTIVE TIME SPENT
Productive time is spent creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals and creating leverage in your business. Non-productive time is everything else, including answering emails, phones, day to day tasks running the business, etc.
Now your thinking changes to assess what activities you should personally be spending your time on and which activities you should be having others do for you. The trick is to consistently focus on those activities that can raise your hourly productive rate. Have others do what needs to be done when it costs you less than the hourly rate you need to generate.
You isolate activities that generate more income than it costs to get it done. Many people mistakenly think missing knowledge is what keeps them from making their target hourly productive rate.
You increase one or more of the variables of any of the profit producing formulas.
You develop and implement a business plan that creates leverage through a tight focus and the proper strategy.
ONE NICHE MENTALITY
You get your business to serve you by sticking to one niche, developing a full funnel of products, instituting cross-sell, upsells, and-back-ends to your audience. By working that niche, every successive product becomes more profitable. This means that each new product can be sold to your existing customers. It is much less expensive to sell to past customers than to find and sell new customers. This is where you increase your leverage by decreasing your cost of selling to customers.
OUTSOURCING VERSUS OUT-TASKING
The difference between outsourcing and out-tasking is that outsourcing is developing a trusted repeatable source and out-tasking is constantly searching for the cheapest source each time. This is time consuming and offsets any supposed savings, along with not knowing if the job will be done satisfactorily because you have never dealt with this source before.
Don't make the mistake of thinking where or how can I get this done the cheapest? It's basic that you get what you pay for. Usually when you pay a little more you get a lot more productivity and is the best choice. When you outsource, you want to let go and simply monitor the results, not be involved in micro managing the activity.
Some people have found it is very efficient to offer a 25% bonus if outsourced projects come in on time without help from you.
Pitfalls to avoid include lack of project management skills, lack of a good process for specifying the work and did not have the right metrics for measuring the performance.
SYSTEMS, PROJECTS AND PROCESS MAPS
A system is for day to day activities that are performed routinely for the most part. A project is a one time task that has a beginning and an ending. You must be taught this skill, and Rich Schefren offers such a program.
Use process mapping to describe what you are doing, or you don't know what you are doing. You separate activities and tasks into either a decision or an action. Then you put arrows showing how and where each task flows into the next task. This will likely reveal how to improve this work flow process.
The first time you do anything will not likely end of being the best way. Ninety four percent of any breakdown inside a business is due to a faulty process, not human problems. A process map is crucial to streamlining your current operation.
SERVICE LEVEL AGREEMENTS
When first outsourcing you must have a Service Level Agreement between you and your outsourcer about how performance will be measured and the minimum acceptable levels of service.
How to Increase the Ranking of Your Page
By: Darren Dunner
Increasing the page rank of your web site has a lot of advantages. But doing so is a tough job and the competition you are dealing with is extremely huge and growing by the hour. However, there are ways and means to increase page ranks and help is at hand with a vast number of resources that you can use to increase the ranking of your page. All search engines keep updating their search rankings regularly. There are a number of things that a search engine considers when deciding on the rankings of your page. So the best thing you can do is to fortify the components that these search engines consider and keep improving on them. Some tips that will help you increase your search engine page ranking are as follows:
The first step you should take to increase page rank is to submit to search engine directories. You can do this for free on most search engines and thus increase your web presence by being listed on a number of search engines. You also get to create a free link when you do so and increase your chances of getting higher rankings as a result.
Create as many back links as possible. This is the main criteria that Google uses for ranking web pages. The larger the number of back links that you have, the higher your page ranking goes. You can create a number of links by joining forums and giving a link to your web site along with your signature. You get higher rankings if your links are on web sites that are relevant to your own web page. You can get a higher distribution of links by writing and posting articles on other web sites. Articles generally generate a lot of traffic too, thus increasing the value of your link. Starting ezines is also a great method of increasing page rankings by increasing the number of links to your website.
There are a number of resources that will help you know about the kind of keywords that search engines look for. Keep altering the phrases and the language of your web site in order to incorporate these words. Try to put in a good percentage of key words and key phrases when making up content for your web site in order to increase page rank.
Improve the quality of your web site. Search engines rate sites based on their relevance to a particular subject. Make sure that your web site gets regularly updated with new things. Keep it current and try to become a leader in your particular area. Turn your web site into a key resource and you will automatically generate more traffic and better page ranks. This is the long road to increasing page rank, but it makes sure that you get there in the end.
Increasing the page rank of your web site has a lot of advantages. But doing so is a tough job and the competition you are dealing with is extremely huge and growing by the hour. However, there are ways and means to increase page ranks and help is at hand with a vast number of resources that you can use to increase the ranking of your page. All search engines keep updating their search rankings regularly. There are a number of things that a search engine considers when deciding on the rankings of your page. So the best thing you can do is to fortify the components that these search engines consider and keep improving on them. Some tips that will help you increase your search engine page ranking are as follows:
The first step you should take to increase page rank is to submit to search engine directories. You can do this for free on most search engines and thus increase your web presence by being listed on a number of search engines. You also get to create a free link when you do so and increase your chances of getting higher rankings as a result.
Create as many back links as possible. This is the main criteria that Google uses for ranking web pages. The larger the number of back links that you have, the higher your page ranking goes. You can create a number of links by joining forums and giving a link to your web site along with your signature. You get higher rankings if your links are on web sites that are relevant to your own web page. You can get a higher distribution of links by writing and posting articles on other web sites. Articles generally generate a lot of traffic too, thus increasing the value of your link. Starting ezines is also a great method of increasing page rankings by increasing the number of links to your website.
There are a number of resources that will help you know about the kind of keywords that search engines look for. Keep altering the phrases and the language of your web site in order to incorporate these words. Try to put in a good percentage of key words and key phrases when making up content for your web site in order to increase page rank.
Improve the quality of your web site. Search engines rate sites based on their relevance to a particular subject. Make sure that your web site gets regularly updated with new things. Keep it current and try to become a leader in your particular area. Turn your web site into a key resource and you will automatically generate more traffic and better page ranks. This is the long road to increasing page rank, but it makes sure that you get there in the end.
What Does It Really Take To Build Wealth Online?
By: Dave Mallegg
Want the big picture as well as the necessary details used by everyone succeeding in building massive profits online? Hot topics like e-book money creation and marketing, opt-in list, JV success, killer e-mails, online credibility and success thinking are par for the course in Mark Warren's Ultimate Wealth e-book.
Publishing a book through the traditional printing and physically distributing to the bookstores is both very costly to print and distribute, inefficient and much more expensive to market. An on line e-book allows you to also know who actually paid for your book so you can make other highly profitable offers to them.
DEVELOP TRUST AND HAVE A LIFETIME CUSTOMER
Your largest expense is always marketing to many people to develop trust before obtaining the first sale to your new customer. Having located your buying customer for your product, it costs practically nothing to offer another similar related subject product to an existing customer base that already trusts and values what you offer.
It is mandatory to build a large opt-in list. People will volunteer their e-mail address when they value receiving that free material or information you are offering. This requires attention getting headlines that solve problems or answer questions. Most people will continue to purchase from you in the future because their original emotional need is never extinguished by anything they do. It just keeps renewing itself endlessly. Your opt-in list is your most valuable asset.
JOINT VENTURES EXPAND YOUR LIST ACCESS
Some of the material included in the Joint Venture includes a discussion about proving your product, service or information has a demand before approaching a successful internet marketer to share their list with you and yours with them. Only then will they be interest to sell your product. You also want to learn everything about the competitors in your niche.
EMAIL SUBJECT LINE AND MESSAGE
You will want the subject line to give the reader the feeling they will be missing something important to them if they do not read it now. In the message keep the sentences short and highlighted with bullet points. Internet readers have exceptionally short attention spans. Do not use all capital letters. Save the P.S. for a short strong motivating statement.
CREDIBILITY BUILDS TRUST
One of the easiest ways to build a credible reputation is to write lots of excellent quality articles which are picked up and published through many e-zine magazines. Providing valuable free information useful to your clients will rapidly build the credibility needed to turn into trust.
RELATIONSHIPS ARE THE KEYS TO SUCCESS
Your first necessary successful relationship starts with your relationship with yourself. Do you like yourself? If not, it will project onto the others you attract around you. Next is your relationship with your family. If you can not manage that then you will have difficulty relating well to others. It certainly will be necessary to have strong successful relationships in business, so make certain your relationship foundation is solid so it will support your business relationship efforts. You can never be a success alone, so be absolutely certain you give this the attention it demands.
Want the big picture as well as the necessary details used by everyone succeeding in building massive profits online? Hot topics like e-book money creation and marketing, opt-in list, JV success, killer e-mails, online credibility and success thinking are par for the course in Mark Warren's Ultimate Wealth e-book.
Publishing a book through the traditional printing and physically distributing to the bookstores is both very costly to print and distribute, inefficient and much more expensive to market. An on line e-book allows you to also know who actually paid for your book so you can make other highly profitable offers to them.
DEVELOP TRUST AND HAVE A LIFETIME CUSTOMER
Your largest expense is always marketing to many people to develop trust before obtaining the first sale to your new customer. Having located your buying customer for your product, it costs practically nothing to offer another similar related subject product to an existing customer base that already trusts and values what you offer.
It is mandatory to build a large opt-in list. People will volunteer their e-mail address when they value receiving that free material or information you are offering. This requires attention getting headlines that solve problems or answer questions. Most people will continue to purchase from you in the future because their original emotional need is never extinguished by anything they do. It just keeps renewing itself endlessly. Your opt-in list is your most valuable asset.
JOINT VENTURES EXPAND YOUR LIST ACCESS
Some of the material included in the Joint Venture includes a discussion about proving your product, service or information has a demand before approaching a successful internet marketer to share their list with you and yours with them. Only then will they be interest to sell your product. You also want to learn everything about the competitors in your niche.
EMAIL SUBJECT LINE AND MESSAGE
You will want the subject line to give the reader the feeling they will be missing something important to them if they do not read it now. In the message keep the sentences short and highlighted with bullet points. Internet readers have exceptionally short attention spans. Do not use all capital letters. Save the P.S. for a short strong motivating statement.
CREDIBILITY BUILDS TRUST
One of the easiest ways to build a credible reputation is to write lots of excellent quality articles which are picked up and published through many e-zine magazines. Providing valuable free information useful to your clients will rapidly build the credibility needed to turn into trust.
RELATIONSHIPS ARE THE KEYS TO SUCCESS
Your first necessary successful relationship starts with your relationship with yourself. Do you like yourself? If not, it will project onto the others you attract around you. Next is your relationship with your family. If you can not manage that then you will have difficulty relating well to others. It certainly will be necessary to have strong successful relationships in business, so make certain your relationship foundation is solid so it will support your business relationship efforts. You can never be a success alone, so be absolutely certain you give this the attention it demands.
7 Guaranteed Ways To Increase Your Website Traffic
By: Phill Johnson
Internet businesses can be very profitable, tapping the vast resource that is the World Wide Web. But it is not as simple as simply setting up a website or an online shop and watching the money come in! The importance of generating traffic for your website cannot be stressed enough, and almost all articles you will read about online success will agree.
Traffic generation should be planned along with the plan for the website itself, and should start as soon, or even before, the website itself is published online. The following are some surefire ways to increase your website traffic.
1) Invest in good advertisement with the popular search engines.
Google and Yahoo are the top two search engines on the Internet, and these two sites draw huge amounts of traffic. They also offer great advertising schemes, Google with its Adwords and Yahoo with Overture. A lot of websites feature these advertising schemes, and you can be assured that your ad will be displayed quite widely, and will get readership.
Of course, advertising with Google or Yahoo will not come free of charge. If you have the money to spare, and feel that better advertising will benefit your online business, then by all means deal with the best and sign up with Google Adwords or Yahoo Overture.
2) Trade links with other sites and online shops.
Link trades or link exchanges are when two websites agree to feature hyperlinks to each other?s websites on their respective websites. These links can usually be found in a list, or sometimes on a separate page on the website. Link exchanges can benefit both parties, as the traffic to each can then ?cross over? to the other website.
These are also free, requiring only an agreement between the two parties. This means that you can work on creating a lot of link exchanges (thus drawing more traffic) without having to spend a penny!
3) Market virally.
Viral marketing is a new form of marketing that originated on the Internet. Viral marketing is different from conventional forms of advertising by being undercover, as it were. Usually, creative videos or games, or interesting articles, are spread on the Internet through blogs and other sites. The company?s name is actually attached to these viral pieces (even just a logo and tagline at the end of the video, or on one corner of the game window).
Viral marketing is low-cost, but depends heavily on the creativity and attractiveness of the viral pieces you use to market your company.
4) Determine and use the proper search keywords and keyword phrases for your site.
Search engines are essential tools for anyone on the Internet, as they allow easy access to desired information or services. Online businesses should take care to make their websites search engine friendly ? that is, easily accessible by these search engines. The process of improving a website with regard to search engines is called search engine optimization. This usually consists of creating new content for the website which includes the specific keywords and keyword phrases associated with the business of your company.
5) Create articles to spread awareness and increase interest in your site.
Similar to the previous tip, you can write articles about subjects related to your company?s field. For instance, a car dealership can create articles about car sales or car parts. These articles can be put up on the company website itself, or submitted to other sites that deal with the same subjects as the company.
6) Participate in forums and create your own online communities.
Forums are great ways to advertise your site. If more and more people become convinced that your company provides quality service, then you can gain an online following. Take advantage of this and try to lead it to form a full-blown online community. This community will not only maintain your current market, but also attract new customers.
7) Finally, make newsletters available.
Newsletters are another way of increasing awareness of and interest in your company. Just be sure that you can provide good information and quality content, and people will subscribe to your newsletter and help spread the word about your company.
Internet businesses can be very profitable, tapping the vast resource that is the World Wide Web. But it is not as simple as simply setting up a website or an online shop and watching the money come in! The importance of generating traffic for your website cannot be stressed enough, and almost all articles you will read about online success will agree.
Traffic generation should be planned along with the plan for the website itself, and should start as soon, or even before, the website itself is published online. The following are some surefire ways to increase your website traffic.
1) Invest in good advertisement with the popular search engines.
Google and Yahoo are the top two search engines on the Internet, and these two sites draw huge amounts of traffic. They also offer great advertising schemes, Google with its Adwords and Yahoo with Overture. A lot of websites feature these advertising schemes, and you can be assured that your ad will be displayed quite widely, and will get readership.
Of course, advertising with Google or Yahoo will not come free of charge. If you have the money to spare, and feel that better advertising will benefit your online business, then by all means deal with the best and sign up with Google Adwords or Yahoo Overture.
2) Trade links with other sites and online shops.
Link trades or link exchanges are when two websites agree to feature hyperlinks to each other?s websites on their respective websites. These links can usually be found in a list, or sometimes on a separate page on the website. Link exchanges can benefit both parties, as the traffic to each can then ?cross over? to the other website.
These are also free, requiring only an agreement between the two parties. This means that you can work on creating a lot of link exchanges (thus drawing more traffic) without having to spend a penny!
3) Market virally.
Viral marketing is a new form of marketing that originated on the Internet. Viral marketing is different from conventional forms of advertising by being undercover, as it were. Usually, creative videos or games, or interesting articles, are spread on the Internet through blogs and other sites. The company?s name is actually attached to these viral pieces (even just a logo and tagline at the end of the video, or on one corner of the game window).
Viral marketing is low-cost, but depends heavily on the creativity and attractiveness of the viral pieces you use to market your company.
4) Determine and use the proper search keywords and keyword phrases for your site.
Search engines are essential tools for anyone on the Internet, as they allow easy access to desired information or services. Online businesses should take care to make their websites search engine friendly ? that is, easily accessible by these search engines. The process of improving a website with regard to search engines is called search engine optimization. This usually consists of creating new content for the website which includes the specific keywords and keyword phrases associated with the business of your company.
5) Create articles to spread awareness and increase interest in your site.
Similar to the previous tip, you can write articles about subjects related to your company?s field. For instance, a car dealership can create articles about car sales or car parts. These articles can be put up on the company website itself, or submitted to other sites that deal with the same subjects as the company.
6) Participate in forums and create your own online communities.
Forums are great ways to advertise your site. If more and more people become convinced that your company provides quality service, then you can gain an online following. Take advantage of this and try to lead it to form a full-blown online community. This community will not only maintain your current market, but also attract new customers.
7) Finally, make newsletters available.
Newsletters are another way of increasing awareness of and interest in your company. Just be sure that you can provide good information and quality content, and people will subscribe to your newsletter and help spread the word about your company.
How to overcome "Information Overload"
By: Brian Worley
Cast your mind back, before you first decided throw your hat in the ring to create an income with Internet Marketing. Like most of us, all you started with was an open Page on your desk top monitor, an empty email Inbox, and a strong desire to make money on the Internet
Using the age-old “Trial and Error” system, perhaps you began to discover a whole menu of ‘self help’ – ‘how’ to” e-zines and ‘must have reports’. For most, they simply contained similar information on Internet Marketing served up as a different dish, but to be fair many did warn you of the dreaded “Information Overload”, with lurid stories of empty bank balances , maxed out credit cards, and minds full of irrelevant information, and ending up no nearer to their goal than when they first started. Maybe you thought to yourself…”How can these chumps fall into such a state…and end up with no success?”,
Fast forward, - Your email inbox is overflowing with the latest Guru promotions, that you must download immediately or you will crash and burn!!. With one hand they offer Freebies and Gifts of all sizes while the other hand tries to open your wallet. As you struggle to resist and pry their fingers away, you discover there are three other sets already in there!!!
Just as you vow never to download another product, another tasty titbit arrives and takes you on another fantasy journey of wealth and success. You discover that you are downloading projects and information on Internet Marketing techniques that you already bought months ago, and didn’t have the time to read
You are now struggling to pay of your plastic, while juggling your monthly outgoings. Your mind feels as soft as a marshmallow, full with so many strategies and formulas that you just can’t seem to format any of them. And your still chasing that one ‘Secret’ that’s going to make the big break through to your Internet Marketing Success. If you recognise that profile?… Welcome to “Information Overload
Some clever or lucky people will never have undergo this part of the education curve, but for us mere mortals, it seem we have to suffer before we are able to see the light at the end of the tunnel Maybe you have reached the stage where you have to say STOP I want to get off!!!
This is what you have to do. Focus on exactly what you want and ignore what you don’t want. Forget the million dollar programs that promise Free Money with no impute. That’s dreamtime. Concentrate on Reality! Choose one program or product, and then decide how you are going to market it.
You may already have this knowledge, stored away in the numerous reports and ezines gathering cyber dust on your system, but here’s a quick synopsis of what is needed.
Take Paper and a Magnifying glass. If you hold the glass in the same place between the paper and the sun soon you will have a raging fire. But a moving class will not even make a scorch mark!
Open a Folder on your desk-top called “Working Folder” and place in it only the product and marketing tools that you are currently using. Keep it un-clutted and only add other tools as and when required Focus on your chosen advertising method, until you're "comfortable" with it - and have sufficient experience with it. Only then should you consider moving on to the next technique (trying to "master" and apply too many techniques at once will only lead to more frustration!).
You may find that one or two advertising methods are enough to supply you with all the traffic your business needs - if not, you can continue mastering and applying the techniques of your choice one-by-one until you've reached your desired level of traffic and income.
The Internet is simply a World Wide Market place. You have to get your information out there and show them the way to your store. You need to focus on Quick Cash and Long Term Wealth Strategy
This is not the place to go into details on all the Internet Marketing strategies that are available to you. There’s nothing new in the above recommendations and I’m sure you have a kaleidoscope of information on each subject. Go look for it, or else use the net to acquire this information.
Or else check the July edition the wealthbuilder-Bulletinboad, or among the back issues. I’m sure you will find some essential Internet Marketing Tools there to help you
The point I am making is forget all the distractions and focus on one product and the means to promote it to billions of potential customers on the World Wide Web, and I promise you, like the “Paper and Glass” theory….you will succeed
To Your Success
Cast your mind back, before you first decided throw your hat in the ring to create an income with Internet Marketing. Like most of us, all you started with was an open Page on your desk top monitor, an empty email Inbox, and a strong desire to make money on the Internet
Using the age-old “Trial and Error” system, perhaps you began to discover a whole menu of ‘self help’ – ‘how’ to” e-zines and ‘must have reports’. For most, they simply contained similar information on Internet Marketing served up as a different dish, but to be fair many did warn you of the dreaded “Information Overload”, with lurid stories of empty bank balances , maxed out credit cards, and minds full of irrelevant information, and ending up no nearer to their goal than when they first started. Maybe you thought to yourself…”How can these chumps fall into such a state…and end up with no success?”,
Fast forward, - Your email inbox is overflowing with the latest Guru promotions, that you must download immediately or you will crash and burn!!. With one hand they offer Freebies and Gifts of all sizes while the other hand tries to open your wallet. As you struggle to resist and pry their fingers away, you discover there are three other sets already in there!!!
Just as you vow never to download another product, another tasty titbit arrives and takes you on another fantasy journey of wealth and success. You discover that you are downloading projects and information on Internet Marketing techniques that you already bought months ago, and didn’t have the time to read
You are now struggling to pay of your plastic, while juggling your monthly outgoings. Your mind feels as soft as a marshmallow, full with so many strategies and formulas that you just can’t seem to format any of them. And your still chasing that one ‘Secret’ that’s going to make the big break through to your Internet Marketing Success. If you recognise that profile?… Welcome to “Information Overload
Some clever or lucky people will never have undergo this part of the education curve, but for us mere mortals, it seem we have to suffer before we are able to see the light at the end of the tunnel Maybe you have reached the stage where you have to say STOP I want to get off!!!
This is what you have to do. Focus on exactly what you want and ignore what you don’t want. Forget the million dollar programs that promise Free Money with no impute. That’s dreamtime. Concentrate on Reality! Choose one program or product, and then decide how you are going to market it.
You may already have this knowledge, stored away in the numerous reports and ezines gathering cyber dust on your system, but here’s a quick synopsis of what is needed.
Take Paper and a Magnifying glass. If you hold the glass in the same place between the paper and the sun soon you will have a raging fire. But a moving class will not even make a scorch mark!
Open a Folder on your desk-top called “Working Folder” and place in it only the product and marketing tools that you are currently using. Keep it un-clutted and only add other tools as and when required Focus on your chosen advertising method, until you're "comfortable" with it - and have sufficient experience with it. Only then should you consider moving on to the next technique (trying to "master" and apply too many techniques at once will only lead to more frustration!).
You may find that one or two advertising methods are enough to supply you with all the traffic your business needs - if not, you can continue mastering and applying the techniques of your choice one-by-one until you've reached your desired level of traffic and income.
The Internet is simply a World Wide Market place. You have to get your information out there and show them the way to your store. You need to focus on Quick Cash and Long Term Wealth Strategy
This is not the place to go into details on all the Internet Marketing strategies that are available to you. There’s nothing new in the above recommendations and I’m sure you have a kaleidoscope of information on each subject. Go look for it, or else use the net to acquire this information.
Or else check the July edition the wealthbuilder-Bulletinboad, or among the back issues. I’m sure you will find some essential Internet Marketing Tools there to help you
The point I am making is forget all the distractions and focus on one product and the means to promote it to billions of potential customers on the World Wide Web, and I promise you, like the “Paper and Glass” theory….you will succeed
To Your Success
How to Drive Mega-Targeted Traffic Using Overture
By: Cody Goodman
In internet marketing businesses such as affiliate marketing, no traffic means no customers. That’s the underlying basis why most affiliates or webmasters easily almost shell out thousands of dollars just to get top rankings on the search engines. Once you are sponsoring a product or service in you web page, you need to have more visitors that can be likely consumers to your products and services. This is one of the essential rules to succeed in online marketing business. Here, you just need to start and get it right and you can do some things wrong but still manage to thrive. Don’t ever try to mistake it because no matter how hard you work, you can never find yourself on the way to accomplishment.
I guess everyone will see eye to eye if I mentioned that building enough highly targeted traffic is the key to success in affiliate marketing business. This tactic is verified to be helpful if you’re sponsoring or reselling products or services online. One of the most reliable and most secured marketing techniques that affiliate marketers can exercise is the practices of paying for performance. This means that your money used only on results such as additional sales and incomes.
Here's a real life example... Paying for performance could mean granting a commission to an partner only when new sale is finished. This practice assures you real revenue because you can already total the amount money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you spend has either come from sale or will generate a sale in the future.
And one of the verified and most proficient ways of acquiring sales in affiliate marketing business is by drawing Ultra-targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click”.
Overture claims to be the Internet’s best pay-per-click search engine. It is the world’s leading resource of Pay-For-Performance search on the web. And what’s more enticing about Overture? When you advertise in Overture, your site will appear in the leading U.S. search engines like Yahoo, MSN, Netscape, AltaVista and more.
Pay per click search engines resembling Overture can get impressive sales because they let you to pay for performance by inviting precisely targeted traffic to your market. This means leads who are searching for what you are selling. Overture’s secret is to drive laser-targeted traffic to your website bidding on keywords that are highly related to the product or services that you are selling. The practice works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll need to spend for each new sale.
Overture brings targeted traffic by keeping you away from the general keywords that are very common and expensive by casting a wide net of mega-focused keywords that are more targeted, not so expensive, and with higher conversion rate.
Overture’s strategy also enables your visitors to respond. And what’s important once you get your visitors to take action? Well, you are given a chance to develop lifetime customers that will love your product and will buy from you over an over again. Bear in mind that one-time sales can’t be a key in creating a highly-profitable business especially online. You can only achieve this through PPCSEs like Overture, which gets your site visitors to respond. And once it happens, you can constantly market and sell your products to them.
Another tactic that Overture implements in order to gain laser-targeted traffic is to have a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully do this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail.
In internet marketing businesses such as affiliate marketing, no traffic means no customers. That’s the underlying basis why most affiliates or webmasters easily almost shell out thousands of dollars just to get top rankings on the search engines. Once you are sponsoring a product or service in you web page, you need to have more visitors that can be likely consumers to your products and services. This is one of the essential rules to succeed in online marketing business. Here, you just need to start and get it right and you can do some things wrong but still manage to thrive. Don’t ever try to mistake it because no matter how hard you work, you can never find yourself on the way to accomplishment.
I guess everyone will see eye to eye if I mentioned that building enough highly targeted traffic is the key to success in affiliate marketing business. This tactic is verified to be helpful if you’re sponsoring or reselling products or services online. One of the most reliable and most secured marketing techniques that affiliate marketers can exercise is the practices of paying for performance. This means that your money used only on results such as additional sales and incomes.
Here's a real life example... Paying for performance could mean granting a commission to an partner only when new sale is finished. This practice assures you real revenue because you can already total the amount money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you spend has either come from sale or will generate a sale in the future.
And one of the verified and most proficient ways of acquiring sales in affiliate marketing business is by drawing Ultra-targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click”.
Overture claims to be the Internet’s best pay-per-click search engine. It is the world’s leading resource of Pay-For-Performance search on the web. And what’s more enticing about Overture? When you advertise in Overture, your site will appear in the leading U.S. search engines like Yahoo, MSN, Netscape, AltaVista and more.
Pay per click search engines resembling Overture can get impressive sales because they let you to pay for performance by inviting precisely targeted traffic to your market. This means leads who are searching for what you are selling. Overture’s secret is to drive laser-targeted traffic to your website bidding on keywords that are highly related to the product or services that you are selling. The practice works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll need to spend for each new sale.
Overture brings targeted traffic by keeping you away from the general keywords that are very common and expensive by casting a wide net of mega-focused keywords that are more targeted, not so expensive, and with higher conversion rate.
Overture’s strategy also enables your visitors to respond. And what’s important once you get your visitors to take action? Well, you are given a chance to develop lifetime customers that will love your product and will buy from you over an over again. Bear in mind that one-time sales can’t be a key in creating a highly-profitable business especially online. You can only achieve this through PPCSEs like Overture, which gets your site visitors to respond. And once it happens, you can constantly market and sell your products to them.
Another tactic that Overture implements in order to gain laser-targeted traffic is to have a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully do this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail.
A Quick Guide To Making Money Online
By: Ejike Arinze
It has often been said that Internet is a Gold mine where you can find so much money on the table. This is true. But more often than not most people get frustrated in their quest to making money online. The reason being that they jump into a business too soon without learning the curves. They read all the hyped sales letters cum programs on the net from the so called "Internet gurus" and they get hurt for believing them line, hook and sinker.
The fear of failure had always made a lot of people to stick to their 9 - 5 paid jobs even when such people no longer want those 9 - 5 jobs.O.B (Just Over Broke).
The big question here is: How can one make money from the internet and how soon can this be.
There are various ways one can make money on the internet. Basically, these are divided into two broad categories: 1) Having to sell your own goods and/or services, 2) Becoming an affiliate.
For the purpose of this article, we are concentrating on how to make money as an affiliate. This is because; you can achieve making money online almost immediately as an affiliate. The logistics of doing this is minimal. You may or may not have a web site. You do not need to have a customer service unit and there is no need for you to keep inventory of the goods being sold.
But who is an affiliate? An affiliate is a person who sells other people's products on the internet and receives a commission for every sale they make. A company sets up an affiliate program which gives them a unique URL that can be used to send traffic to their website. If a visitor purchases something from that website, the affiliate will earn either a percentage of the commission or a flat fee. Thousands of people make great incomes selling and promoting other people's products online.
The ability to make money online without having your own products and doing your own customer service has helped many people tremendously. If you are tired of being broke, doing the 9 – 5 job, disabled, or retired or sit at home mom or have any other desire to be able to work from any location, then affiliate marketing can provide an excellent source of income. Talk about financial freedom and time liberty. It's got them all.
Getting Started: As an affiliate, you need to wisely choose the products you want promoted. If you are new to the game, it is better to choose those low priced products with high commission rates. My recommendation is to have products that are priced less than $100 with a commission outlay of not less than 50%. Again, having selected your products, one of the first things you need do to start making money online is to build a list. It has always been said that the money is in the list. With a big list, you are as sure as being a successful affiliate. However, people will teach you how to create a webpage, and how to drive traffic to your site but you don't get a ready made list. You have to build one. The question here is how one who is new to internet business builds his or her list. This brings us to the second point.
Setup A Squeeze Page: To start building your list immediately, you will need to set up a squeeze page. This is where you send your customers who are searching for your information and products, to enter their names and email addresses in order to get that information. This way you build up your list. Nevertheless, your squeeze page must have these four basic necessities: 1) An attention grabbing headline 2) A benefit list of why someone should give you their name and email address 3) A call to action telling your prospects what to do and why they should do it 4) An offer – what are you giving them in exchange for their names and email addresses.
Article Writing and Submission: In marketing your products, article writing comes very effective. This is the most effective ways of driving free traffic to your site. You write articles that relate to the particular niche in which you are involved in. By the time people read your articles consistently, you become an authority in such niches and when you recommend any product to them they are more likely to purchase from you. You can always get Ghost writers to write articles for you. So this shouldn't worry you if you can not do it. Furthermore, you should have a very interesting resource box that shows your prospects how to locate your website and invariably buy your products. You can therefore submit your articles to article directories to help drive traffic to your site.
Promoting Your Products Using Paid Advertisement: This is about the best form of promoting your business except for the cost. However, in advertising through pay-per-clicks at the search engines like google, overture, yahoo etc, you only pay when prospects click on your ads requesting for your information. But by and large, if this is done well, this is the best and fastest way of achieving your goal of making money online.
Though these tools are not exhaustive in helping you to make money online, they will nonetheless jump start your making money online in any of your chosen niches. You are your greatest obstacle to making money online. Set goals and dedicate yourself to those goals. You may not turn into a super affiliate overnight, but with experience and dedication you will be on your way to making a reasonable income online working from the comfort of your home.
It has often been said that Internet is a Gold mine where you can find so much money on the table. This is true. But more often than not most people get frustrated in their quest to making money online. The reason being that they jump into a business too soon without learning the curves. They read all the hyped sales letters cum programs on the net from the so called "Internet gurus" and they get hurt for believing them line, hook and sinker.
The fear of failure had always made a lot of people to stick to their 9 - 5 paid jobs even when such people no longer want those 9 - 5 jobs.O.B (Just Over Broke).
The big question here is: How can one make money from the internet and how soon can this be.
There are various ways one can make money on the internet. Basically, these are divided into two broad categories: 1) Having to sell your own goods and/or services, 2) Becoming an affiliate.
For the purpose of this article, we are concentrating on how to make money as an affiliate. This is because; you can achieve making money online almost immediately as an affiliate. The logistics of doing this is minimal. You may or may not have a web site. You do not need to have a customer service unit and there is no need for you to keep inventory of the goods being sold.
But who is an affiliate? An affiliate is a person who sells other people's products on the internet and receives a commission for every sale they make. A company sets up an affiliate program which gives them a unique URL that can be used to send traffic to their website. If a visitor purchases something from that website, the affiliate will earn either a percentage of the commission or a flat fee. Thousands of people make great incomes selling and promoting other people's products online.
The ability to make money online without having your own products and doing your own customer service has helped many people tremendously. If you are tired of being broke, doing the 9 – 5 job, disabled, or retired or sit at home mom or have any other desire to be able to work from any location, then affiliate marketing can provide an excellent source of income. Talk about financial freedom and time liberty. It's got them all.
Getting Started: As an affiliate, you need to wisely choose the products you want promoted. If you are new to the game, it is better to choose those low priced products with high commission rates. My recommendation is to have products that are priced less than $100 with a commission outlay of not less than 50%. Again, having selected your products, one of the first things you need do to start making money online is to build a list. It has always been said that the money is in the list. With a big list, you are as sure as being a successful affiliate. However, people will teach you how to create a webpage, and how to drive traffic to your site but you don't get a ready made list. You have to build one. The question here is how one who is new to internet business builds his or her list. This brings us to the second point.
Setup A Squeeze Page: To start building your list immediately, you will need to set up a squeeze page. This is where you send your customers who are searching for your information and products, to enter their names and email addresses in order to get that information. This way you build up your list. Nevertheless, your squeeze page must have these four basic necessities: 1) An attention grabbing headline 2) A benefit list of why someone should give you their name and email address 3) A call to action telling your prospects what to do and why they should do it 4) An offer – what are you giving them in exchange for their names and email addresses.
Article Writing and Submission: In marketing your products, article writing comes very effective. This is the most effective ways of driving free traffic to your site. You write articles that relate to the particular niche in which you are involved in. By the time people read your articles consistently, you become an authority in such niches and when you recommend any product to them they are more likely to purchase from you. You can always get Ghost writers to write articles for you. So this shouldn't worry you if you can not do it. Furthermore, you should have a very interesting resource box that shows your prospects how to locate your website and invariably buy your products. You can therefore submit your articles to article directories to help drive traffic to your site.
Promoting Your Products Using Paid Advertisement: This is about the best form of promoting your business except for the cost. However, in advertising through pay-per-clicks at the search engines like google, overture, yahoo etc, you only pay when prospects click on your ads requesting for your information. But by and large, if this is done well, this is the best and fastest way of achieving your goal of making money online.
Though these tools are not exhaustive in helping you to make money online, they will nonetheless jump start your making money online in any of your chosen niches. You are your greatest obstacle to making money online. Set goals and dedicate yourself to those goals. You may not turn into a super affiliate overnight, but with experience and dedication you will be on your way to making a reasonable income online working from the comfort of your home.
Common Misconception with Video in Ecommerce
By: Terry Detty
The most common misconception people have for internet audio and video applications are with their usage. More often, video with audio, or one of these alone, are viewed as materials for entertainment or leisure in the internet. This misconception is beginning to fade fast.
The most obvious reason is the way audio and video are used as teasers to wet the appetites of prospective customers. The best examples of all websites that use this method are the shopping websites. These websites that sell hot selling products will design their web pages in such a way that highlights of a whole movie are embedded within the web page. In this manner, they hope to persuade the browsing public, who view the partial material, to purchase the product. In simpler terms, a viewable movie trailer is added to the site.
For commercial vendor websites that primarily sell movies and music, video and audio utilities are an integral part of their marketing strategy. They understand that most people want to see and/or hear what they are buying. They know that using video and audio to show their merchandise to customers wins half the battle for them to get the customers to buy.
For websites that are focused on selling published materials like books and audio books, a few narrated passages or several sample chapters of the material encoded in audio files is a good way to encourage a customer to buy their product. Furthermore, testimonials of previous customers have a better chance of being noticed than those that are just encoded in text. Most people usually go to a website for a specific reason. For example, one person wants to buy an independent video but he/she does not know which independent video vendor website to go to. This person will use a search engine to find what he/she needs. Once found, that person will go directly to the part of the website where the video he/she is looking for exists.
In cases like these, the home or welcome page is bypassed where, most likely, all of the testimonials are situated. With audio and/or video applications installed in the web site, the testimonials can be streamed to the customer automatically to whichever part of the website he/she is in. Of course, using audio/video streaming now to project your testimonials is a bit extreme at the moment. However, future technology will make audio/video streaming a material of lesser bulk in terms of data transfer. There will come a time when the whole internet can be browsed by vocal commands.
To get back to the subject at hand, the ability of being able to project your merchandise, testimonials, and other points you want your customers to be aware of, by using audio/video technology is limitless and powerful. A single video clip lasting around 10 seconds is no longer considered a huge burden as far as electronic data storage is concerned.
What can you, as an entrepreneur, place into a 10 seconds long video so that you can gain your customers’ trust or make them aware of your other merchandise? Now, 10 seconds is a relatively short time, but it is plenty enough time for people to convey several points of view. If a 10 second video is worth more that a lot of text writings, what more a video that is 20 or 30 seconds long?
Internet audio and video streaming technology is getting more and more sophisticated. All you have to do is look around you and you will see people watching videos and listening to music with their I-pods, MP3 and MP4 players. Incidentally, the best sources for their audio and video needs can be found on the internet. So, imagine all the audio/video data streaming, downloading and uploading around in the internet, and you will have a good idea of just how measly a 10 second video is in terms of today’s technology.
As I said, the use of audio/video streaming on the internet is a powerful marketing tool. However, the technology for it has matured enough in that audio and video files use more space from storage devices such as hard drives and I-pods. Already, hard drives of computers have transcended the megabyte barrier and are now storing gigabytes of data (one gigabyte = 1,000 megabytes).
The most common misconception people have for internet audio and video applications are with their usage. More often, video with audio, or one of these alone, are viewed as materials for entertainment or leisure in the internet. This misconception is beginning to fade fast.
The most obvious reason is the way audio and video are used as teasers to wet the appetites of prospective customers. The best examples of all websites that use this method are the shopping websites. These websites that sell hot selling products will design their web pages in such a way that highlights of a whole movie are embedded within the web page. In this manner, they hope to persuade the browsing public, who view the partial material, to purchase the product. In simpler terms, a viewable movie trailer is added to the site.
For commercial vendor websites that primarily sell movies and music, video and audio utilities are an integral part of their marketing strategy. They understand that most people want to see and/or hear what they are buying. They know that using video and audio to show their merchandise to customers wins half the battle for them to get the customers to buy.
For websites that are focused on selling published materials like books and audio books, a few narrated passages or several sample chapters of the material encoded in audio files is a good way to encourage a customer to buy their product. Furthermore, testimonials of previous customers have a better chance of being noticed than those that are just encoded in text. Most people usually go to a website for a specific reason. For example, one person wants to buy an independent video but he/she does not know which independent video vendor website to go to. This person will use a search engine to find what he/she needs. Once found, that person will go directly to the part of the website where the video he/she is looking for exists.
In cases like these, the home or welcome page is bypassed where, most likely, all of the testimonials are situated. With audio and/or video applications installed in the web site, the testimonials can be streamed to the customer automatically to whichever part of the website he/she is in. Of course, using audio/video streaming now to project your testimonials is a bit extreme at the moment. However, future technology will make audio/video streaming a material of lesser bulk in terms of data transfer. There will come a time when the whole internet can be browsed by vocal commands.
To get back to the subject at hand, the ability of being able to project your merchandise, testimonials, and other points you want your customers to be aware of, by using audio/video technology is limitless and powerful. A single video clip lasting around 10 seconds is no longer considered a huge burden as far as electronic data storage is concerned.
What can you, as an entrepreneur, place into a 10 seconds long video so that you can gain your customers’ trust or make them aware of your other merchandise? Now, 10 seconds is a relatively short time, but it is plenty enough time for people to convey several points of view. If a 10 second video is worth more that a lot of text writings, what more a video that is 20 or 30 seconds long?
Internet audio and video streaming technology is getting more and more sophisticated. All you have to do is look around you and you will see people watching videos and listening to music with their I-pods, MP3 and MP4 players. Incidentally, the best sources for their audio and video needs can be found on the internet. So, imagine all the audio/video data streaming, downloading and uploading around in the internet, and you will have a good idea of just how measly a 10 second video is in terms of today’s technology.
As I said, the use of audio/video streaming on the internet is a powerful marketing tool. However, the technology for it has matured enough in that audio and video files use more space from storage devices such as hard drives and I-pods. Already, hard drives of computers have transcended the megabyte barrier and are now storing gigabytes of data (one gigabyte = 1,000 megabytes).
3 MORE Ways to Turn a Profit Online
By: Danny Austin
4. Recommend affiliate products. Recommending affiliate products creates a "no-risk" partnership that allows you to promote another company's products or services on your site to earn a percentage of their sales. As one of the company's "affiliates" or promotion partners, you earn a commission each time someone you've referred to their site makes a purchase. To advertise their wares, you might post a banner on your site that links to the affiliate program's site, or you might publish an article about the company and their products in your newsletter.
5. Sell ad space. Once your site has lots of highly targeted traffic, or a large, targeted opt-in list, you may be able to sell advertising. Advertisers are willing to buy ads when they're being directed at large numbers of their target market. Nowadays, though, advertising revenues are a lot less than they used to be, so I don't recommend you plan on making this your sole source of income. Selling ad space can be a great additional profit stream, but it's unlikely to keep your business afloat on its own.
6. Create a joint venture with like-minded businesses. Joint ventures are all about related businesses teaming up and combining skills, products, services and resources to create new streams of income and profit. One great way to profit through joint ventures is to seek out products or services that would benefit your visitors, and then approach the companies that provide those products or services. Ask them if you can recommend their product or service on your site for a portion of the profits. Most companies will gladly agree to this arrangement--after all, there's no risk for them since they only pay you when you refer a paying customer.
4. Recommend affiliate products. Recommending affiliate products creates a "no-risk" partnership that allows you to promote another company's products or services on your site to earn a percentage of their sales. As one of the company's "affiliates" or promotion partners, you earn a commission each time someone you've referred to their site makes a purchase. To advertise their wares, you might post a banner on your site that links to the affiliate program's site, or you might publish an article about the company and their products in your newsletter.
5. Sell ad space. Once your site has lots of highly targeted traffic, or a large, targeted opt-in list, you may be able to sell advertising. Advertisers are willing to buy ads when they're being directed at large numbers of their target market. Nowadays, though, advertising revenues are a lot less than they used to be, so I don't recommend you plan on making this your sole source of income. Selling ad space can be a great additional profit stream, but it's unlikely to keep your business afloat on its own.
6. Create a joint venture with like-minded businesses. Joint ventures are all about related businesses teaming up and combining skills, products, services and resources to create new streams of income and profit. One great way to profit through joint ventures is to seek out products or services that would benefit your visitors, and then approach the companies that provide those products or services. Ask them if you can recommend their product or service on your site for a portion of the profits. Most companies will gladly agree to this arrangement--after all, there's no risk for them since they only pay you when you refer a paying customer.
3 Ways to Turn a Profit Online
By: Danny Austin
1. Sell your own products. The main advantage to selling your own products is that you ultimately control how much profit you make on every sale and you therefore have the potential for the biggest profit margin. You know exactly what each product costs, and you can try out different price points to see what works the best. People appreciate good value, and removing the middleman is a great way to provide your customers with competitive prices that keep them coming back for more.
2. Sell your own services. Whether you're a small-town dentist, a high-priced online legal consultant, a real estate agent, a tutor, a landscaper, a bed and breakfast owner, an auto-mechanic, a caterer, a fitness trainer or anything in between, you can profit from selling your service online. It's easy to get started selling a service online, but your revenue potential, in most cases, is limited. That's because, unlike someone selling a physical product that can be stored and shipped on demand, you can only provide as many services as your time allows.
When you sell a service, you're essentially selling a relationship with yourself. And this requires that you spend more time and effort establishing your credibility and developing rapport with your visitors than is typically required on a site selling a physical product. You not only need to establish the benefits of the service you're offering, you also need to establish the value of you providing this service.
3. Drop ship products. If you want to sell products without the hassles of tracking your inventory, setting up warehouse space and maintaining a confusing shipping/receiving infrastructure, drop-shipping may be the choice for you. Drop shipping lets you sell quality, brand-name products on your site for a hefty profit, while the drop shipper takes care of fulfilling the order. They warehouse the stock, pack the orders and ship them out to your customers.
1. Sell your own products. The main advantage to selling your own products is that you ultimately control how much profit you make on every sale and you therefore have the potential for the biggest profit margin. You know exactly what each product costs, and you can try out different price points to see what works the best. People appreciate good value, and removing the middleman is a great way to provide your customers with competitive prices that keep them coming back for more.
2. Sell your own services. Whether you're a small-town dentist, a high-priced online legal consultant, a real estate agent, a tutor, a landscaper, a bed and breakfast owner, an auto-mechanic, a caterer, a fitness trainer or anything in between, you can profit from selling your service online. It's easy to get started selling a service online, but your revenue potential, in most cases, is limited. That's because, unlike someone selling a physical product that can be stored and shipped on demand, you can only provide as many services as your time allows.
When you sell a service, you're essentially selling a relationship with yourself. And this requires that you spend more time and effort establishing your credibility and developing rapport with your visitors than is typically required on a site selling a physical product. You not only need to establish the benefits of the service you're offering, you also need to establish the value of you providing this service.
3. Drop ship products. If you want to sell products without the hassles of tracking your inventory, setting up warehouse space and maintaining a confusing shipping/receiving infrastructure, drop-shipping may be the choice for you. Drop shipping lets you sell quality, brand-name products on your site for a hefty profit, while the drop shipper takes care of fulfilling the order. They warehouse the stock, pack the orders and ship them out to your customers.
MySpace - The Ultimate Way For Internet Marketing and MLM
By: Aldian Prakoso
MySpace is most probably now the largest of all social networking website today. There are more than 300 million MySpace users and their membership is growing very fast each day by many thousands. There are also many third party software developers who have created some very great specialized tools to make your MySpace experience wonderful, and also these tools can save your precious time. Here are listed some tools which you should preferably use.
One of the basic important features on MySpace is a tool named ‘Friend Adder'. This is a very easy tool which will allow you to add your friends. Also some third party developers have added friend adder tools which should help you to accelerate your process of adding friends.
If you are a member of a music band group and you just want to add friends to your one profile only which like your music, then you must make use of a Bot that has this feature of friend adder. But if you are in marketing and suppose you have ten profiles on MySpace with 1,000 friends each then do you recognize how simple it will be to send message to all those 10,000 friends as compared to sending out newsletters to 10,000? It would be a lot easier if you can find something that was all in one tool, rather than buy one Bot for each different tool.
MySpace also allows you to have each member their own blog, and now with the introduction of Web 2.0, blogs have become one of the quickest growing trends. I have used Drupal, Blogger from Google and also Wordpress to create blogs. But to stay with newest trends you have to find MySpace Bot which has ‘blog post' utility.
Suppose that if you hold a membership of your local dance group in your area & each group member has their own MySpace profile with many friends. You were going to hold an event of your dance group and you wanted to invite each friend on MySpace. If you had this MySpace Bot that has function of account chaining then you can save a lot of your time.
If you need to use MySpace for your business marketing then you must create a profile to capture your visitor's attention. Now if you create a profile of a young girl sitting beside a pool, you can get a lot of attention than your own profile which is of a 41 year Man. An also to draw notice a good picture is worth more than a thousand words. One of the Bots out there has an account creation feature.
Preferably, MySpace does not like marketers now. They have implemented this rule that if they find many MySpace accounts which are posting similar messages then they will remove and cancel those accounts. So, smart third party software developers have message randomizer in their accounts. This way you can be confident that each of your MySpace profile will post different messages. A message randomizer utility is necessary to solve this MySpace problem.
MySpace is most probably now the largest of all social networking website today. There are more than 300 million MySpace users and their membership is growing very fast each day by many thousands. There are also many third party software developers who have created some very great specialized tools to make your MySpace experience wonderful, and also these tools can save your precious time. Here are listed some tools which you should preferably use.
One of the basic important features on MySpace is a tool named ‘Friend Adder'. This is a very easy tool which will allow you to add your friends. Also some third party developers have added friend adder tools which should help you to accelerate your process of adding friends.
If you are a member of a music band group and you just want to add friends to your one profile only which like your music, then you must make use of a Bot that has this feature of friend adder. But if you are in marketing and suppose you have ten profiles on MySpace with 1,000 friends each then do you recognize how simple it will be to send message to all those 10,000 friends as compared to sending out newsletters to 10,000? It would be a lot easier if you can find something that was all in one tool, rather than buy one Bot for each different tool.
MySpace also allows you to have each member their own blog, and now with the introduction of Web 2.0, blogs have become one of the quickest growing trends. I have used Drupal, Blogger from Google and also Wordpress to create blogs. But to stay with newest trends you have to find MySpace Bot which has ‘blog post' utility.
Suppose that if you hold a membership of your local dance group in your area & each group member has their own MySpace profile with many friends. You were going to hold an event of your dance group and you wanted to invite each friend on MySpace. If you had this MySpace Bot that has function of account chaining then you can save a lot of your time.
If you need to use MySpace for your business marketing then you must create a profile to capture your visitor's attention. Now if you create a profile of a young girl sitting beside a pool, you can get a lot of attention than your own profile which is of a 41 year Man. An also to draw notice a good picture is worth more than a thousand words. One of the Bots out there has an account creation feature.
Preferably, MySpace does not like marketers now. They have implemented this rule that if they find many MySpace accounts which are posting similar messages then they will remove and cancel those accounts. So, smart third party software developers have message randomizer in their accounts. This way you can be confident that each of your MySpace profile will post different messages. A message randomizer utility is necessary to solve this MySpace problem.
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