Behind every successful eBay seller, there’s a blog!!

By: John Thornhill

If you are a serious eBay seller who wants to boost his eBay sales figures, let me tell you, the only way to do it is to increase the traffic to your auction listings.

Registered users and frequent visitors of eBay must be aware of the recent addition on their website popularly known as eBay blogs. But, how many of you have actually tired it to enhance your web traffic and subsequently your sale on the most visited eBay website. If you have been one of those who underestimate the potential of blogging on eBay, I think it's about time you wake up and take a hard look at what it is and the incredible ways in which it can help you. If you are an active member of eBay, you can sign up for your own free blog and open the doors for more traffic, more business, and naturally, more profits.

How to start blogging on eBay?

Blogging on eBay is easy, and providing great content to worldwide eBay users will keep them coming back for more. Through a platform as influential as eBay blogs, you can communicate with you loyal patrons and inform them about the latest developments pertaining to your forte. When you visit the following URL http://blogs.ebay.com/, you will see an option that says "Start Blogging" and all you need to do is click on it to begin your blogging expedition.

What are blogs?

For those who do not know what a blog is, let me explain… A blog is nothing but an online journal and through your blogs, you convey news and views about yourself and of course, your auction sales on a regular basis. Many people these days are taking up blogging to publish their opinions on the Internet and get closer to the outside world.

What should my blog contain?

Now that you have understood what blogging is all about, let me quickly tell you what you should include in your blogs to make it an absorbing reading material. Blogging can be very addictive and as you start blogging, it won't take you long to figure out what appeals to your customers. Enlighten your customers about the kind of products you sell, a bit about your auctions and some stuff that can throw light on the nature of your business. For instance, if you sell computers and that's your specialization, you can provide lot of info regarding computer maintenance, upgrading computers, price comparison, best deals, and so on. What's important here is that your customers must be satisfied with your information and guidance and should be eager to read your next blog.

Although its okay once in a while to write a blog to introduce a new item you have included in your auction, more emphasis should be laid on providing lots and lots of authentic information about your area of expertise. Commenting on other people's blogs and using blog tags (these are keywords to enable people find you easily) can also help you increase your web traffic.