What Are The Basic Elements To Success In Affiliate Marketing?

By: Scott Bamboo

Why other people earn huge income from their affiliate marketing business and NOT me? You may ask this question over and over again if you are one of affiliate marketers who yet find your fortune in this venture. The fact is hitting the jackpot in affiliate marketing is not impossible else there won't be so many affiliate marketing millionaires, the question is: when is your turn? There is no real secret about affiliate marketing and everyone can be successful if correct techniques are being used. So, what are these powerful affiliate marketing techniques that can help you to make a success in your affiliate marketing?

In order to be successful in affiliate marketing, you need to have two important factors: Traffic & Conversion. Every day, there are so many people surfing around the internet; you need to divert some of them to your website so that they have chances to see the affiliate products that you are promoting in your website. Many affiliate marketers especially those who are new in this venture find it hard to generate enough traffic that can generate enough profit from it.

There are so many internet surfers around who are looking for information and their favorite products. Why nobody or so few of them drop by your website? The key reason is "nobody" knows the existing of your website if you are not making enough exposure and announcement about your website to the internet community. Internet traffic generation is about getting exposure so that people aware about your website, your business and know where to locate your products if they are interested to buy from you.

You can generate traffic at zero cost (passive traffic streams) or with a significant marketing budget (active traffic streams); Passive traffic streams are the free traffics from search engines and other free resources such as forums, blogs & articles. This is the most important traffics if you want to generate passive income from your affiliate marketing business. It takes time & efforts to generate these traffics but once you manage to drive traffics from free resources, the traffic stream is huge & it will keep coming in to your website because you can be easily found by internet surfers when they search for your affiliate business related keywords. Hence, you must spend your efforts and time to build a search engine's friendly website and optimize your web pages to your targeted keywords that related to your affiliate products so that your website are ranked well with these keywords.

If you need instant traffics especially for your new website which does not have good ranking yet or still at a low page rank, then pay-per-click and other paid advertisement can help to quickly generate traffic to your website, but you need to allocate your marketing budget and carefully monitor the effectiveness of conversion because if it does not convert well, you may not earn enough to cover your marketing cost.

Once you have the traffics to your website, you won't earn any penny if your traffics do not convert to sales. Hence, the conversion rate is related to the content of your website. Many affiliate marketers failed to convert their traffic mainly because they do not have sufficient contents that can gives confidence to your web visitors to click on your affiliate links or their contents are too hard sell oriented that make their visitors leave their website immediately. In order to keep your visitors at your website, you need to have related & fresh contents that your visitors are looking for. A success affiliate marketers do not hard sell their affiliate products; instead, they "Pre-Sell"/soft sell by explaining the products features, benefits, their experience of using these products and what are the feedback from those people who have purchase these products. And from there, drive your visitors to get more information by clicking your affiliate links. You need to select affiliate products that have good sales landing page because they are the one who will close the sales for you after you drive your traffic to them through your affiliate link.

In Summary

Traffic & Conversion are the two basic elements in any of affiliate marketing business. If you want to be successful in affiliate marketing, you need to work around these two basic elements.