PPC Classroom - Affiliate Marketing Revolution or a Waste of Time?

By: Charlie Essmeier

Affiliate marketing can be a profitable business venture, but it can also be a difficult way to make money. The vast majority of people who attempt to earn money through affiliate marketing do so using a variety of tools - pay per click advertising, custom Websites, and e-mail marketing campaigns. Most of the well known successful marketers rely heavily on e-mail marketing as it is easier to generate sales from existing customers than it is to find new ones. The downside to this technique is that building a sizable mailing list can take years.

A new training program for affiliate marketers claims to have the ability to do away with e-mail marketing altogether. The PPC Classroom program is a training system put together by Anik Singal and Jeremy Palmer, who claims to earn more than $1 million per year through affiliate marketing. What makes Jeremy's experience unique is that he says he earns all of this money through pay per click advertising without sending out a single e-mail message.

Pay per click advertising certainly has its fans; Google generates the vast majority of its revenue from PPC campaigns. A lot of would-be affiliate marketers have found PPC advertising to be entirely too competitive, however. If you bid enough to have your ads shown in a prominent location, you often find that you don't earn enough money in commissions to offset your advertising expenses. The PPC Classroom system is designed to show new and experienced affiliate marketers how to find profitable campaigns, how to disregard those that aren't profitable and how to find affiliate products that pay enough in commissions to make the entire project worthwhile.

The training system is not just an e-book, as is often the case with such programs. The PPC Classroom is a multimedia training program that consists of compact discs, printed workbooks and an online video and user forum section. The user has printed materials to study that are reinforced by online videos and user interaction in the forum. In addition, Jeremy Palmer is including some custom software that he had written at his own expense that helps manage all pay per click campaigns, regardless of whether they are hosted by Google, Yahoo! or MSN.

This training system is far more thorough than many others that are devoted to PPC advertising and the fact that it is created by someone who has become a millionaire using PPC techniques and nothing else gives the user a unique perspective on this area of affiliate marketing. While the program is thorough and undoubtedly offers information that isn't available in other programs, potential buyers should consider their purchase carefully. Will purchasing the PPC Classroom training system guarantee that those who buy it become successful? Of course not. This training system is a tool for learning how to market effectively. The information contained in the system is certainly thorough and should provide anyone who is interested in PPC advertising a good starting point. After that, as with anything else, the results are largely a result of the amount of time and effort devoted to it.