By: Jeffrey Solochek
You get an email about some product the marketer will sell you for only one dollar then right before you are taken to the page where you can download your product you are taken to one of these One Time offer pages. They tell you that this product on this page will only be offered to you once and that if you don't get it you will lose out forever, Right? I have had some of these OTO's in my web browser for days without me ever doing anything with them. I used to fall prey to these but after a while you learn some things about them.
I agree with the philosophy that you should not have an order page as the landing page for some product that you are selling but how many times do you have to see these OTO's before you finally grow tired of them? OTO's will eventually end up like these Free for all link pages, safelists, and everything else that has been over used.
Next time you get to one of these try bookmarking the OTO page and let's see if you can get to the page again. i bet you that almost every time you click on this bookmark that the OTO page will still come up. If these marketers would just take down the page after a certain amount of time then this would be actually a true OTO but marketers these days are taking too many shortcuts. like when you buy from a marketer but yet you still get emails from him like you have never bought anything from them before.
It might take a little more time if these marketers incorporated certain things into their marketing but in the end they would retain more customers. I have blocked some of these marketers from sending me offers because of this shortcut tactic they are using these days. I have had some of these OTO pages, because of the bookmarkingh, come up a year or more later.
The same applies to these membership sites that all these marketers are now doing. You would expect that once you stop paying for membership that you will no longer be able to get into their sites but most of the time they never clean up their Databases. i joined amembership site several years ago from this one marketer who sold his site and is no longer a marketer. The guy that bought his site has not done any maintenace to the DB because I can still get into the site.
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