Article Submission – The Good and Bad

By: Davion Wong

Article submission is one popular proven way to pull in website visitors. Everyone who has been marketing for a while knows that. Webmasters and affiliates, or product owners understand what it is capable of doing, and many use them either as part of their website promotion strategy or as their core traffic building technique. In this article, we would look at some pros and cons of article submission and why people either love it or hate it absolutely.

The “Good” of Article Submission

Article submission would reap you many benefits when done correctly. Take a look at what these can mean for your online business and website.

1. One-way Free, High Google Page Rank Backlinks

If you have been marketing online for a while, you should know by now that one-way backlinks are the most valuable links you can find for your website. Search engines credit a lot of weight on one-way links when determining your website importance and relevance to specific keywords and topic. Article submission brings you one-way backlinks from article directories which normally have high Google page ranks. Best of all, they are free and almost immediately. You don’t even need to spend hundreds of dollars to buy links or beg other webmasters to exchange links.

2. Attract Real Targeted Visitors

Article submission ensures that those who visit your website are real targeted visitors. Now, if your article is used to presell your website or product site, then surely those who follow the article link would be pre-qualified visitors. Trust me in this; the visitors are more ready to buy your ebook or merchandise, or to sign up for a program you are promoting.

3. Establish Yourself as An Expert

Imagine your readers found your article in the service or topic category of the article directory. It can easily qualify you as an expert. Submit more articles and very soon, people would start to recommend your articles and website. Word spreads and more traffic follows.

The “Bad” of Article Submission

1. Not Everyone Can Write Well

Let’s face it. Not everyone is good with words and writing may not be your forte. But this should not stop you from using article submission to market your website and programs. There are always writers for hire.

2. Article Submission Can Be Time-Consuming

Submitting articles to several website would not take you more than an hour. But to optimize exposure, you would need to pound on the doors of dozens to hundreds of article submission directories. Even a 5-year old knows that is going to waste his childhood years.

3. Writing Articles Require Much Research

An article is like a poster. You either love it or ignore it totally. Give your readers an excellent piece of work and they would remember you. But writing quality articles require much effort, time and research to organize the facts into a meaningful piece of information. A way to work around it is to subscribe for Private Label Rights Articles membership sites.

That more or less summarizes the gist of article submission as a marketing technique. If you are keen to copy some surefire article marketing tips, you are welcome to visit my blog. Learn also how you can overcome the trouble of submitting to hundreds of article directories effortless and achieve greater sales target.