Improve Your Sales Performance by Analyzing Website Data

By: Egidijus Andreika

Establishing an internet business is not only about sales strategies and marketing gimmicks. You will be surprised to learn that it is also important that you gather and analyze data in order to guarantee success. Of course, you will have to find out which data is useful or not in improving sales. Here are some helpful tips.

Number of Visitors It is very important for an internet business to pay attention to the number of consumers who are visiting the website. Without any traffic, there will be no sales. If you notice that the number of visitors is declining, maybe it is time to employ some promotional activities such as article submission. For internet businesses who really want to drive traffic to their website, a good idea is to get an affiliate marketing program.

Page Views You will be able to improve your product and services if you consider the number of people checking out the different pages in your website. Based on this, you will be able to tell which among your products or services is generating much interest. As for products with very few views, it would be best if you try to make some changes in order to make them more interesting and consumer-friendly. Again, page views can be improved if you market your business aggressively. Consumers will want to check out your entire website especially if numerous affiliate marketers are promoting it.

Conversions One of the most important data to track is conversions. This basically means the number of successful sales transaction in relation to the number of visitors your website has attracted. You must make sure that consumers will not leave your website empty-handed. Converting a visit into a sale is tricky and you must make sure that your product or services are of good quality and you are employing a good marketing tactic. Conversion rate can easily be affected by your website’s layout, product’s description, the easiness to navigate through your website, quality of your product and many other factors. When you know the conversion rate, you can easily start tweaking your website – changing the layout, colors, even the product layout or checkout pages. Make a small tweak and then measure the conversion rate. If it goes up – this means that the change is positive and results in more sales. If a tweak is not good you will also notice that. By analyzing such data you will be able to easily play with your website to increase the product conversions.

As mentioned repeatedly, affiliate marketing will be your best bet to improve your daily statistics. The next logical step is finding an affiliate marketing network provider who can provide you with everything that you need and want such as Click2Sell.EU (http://www.click2sell.eu). They have been in the business for quite some time now and has earned a reputation for being reliable and effective. Click2Sell can offer you an affiliate marketing program that will be yours to control. You will be the one who will decide which affiliate will market your services of products. You can start selling your products online and run your affiliate program. You can easily measure your product’s conversion rates and then tweak your website to improve your sales even more. Aside from this, you can also set up your own commission scheme in order to reward your affiliates as you please. You can track your sales performance, affiliate performance and financial history very easily. This will certainly make managing your internet business easier. Gathering and analyzing data is perhaps one of the most important activities that you must do in order to complement your sales and marketing strategies. The best thing about doing this is you know it will never be a waste of time since you will be basing your future business decisions on these stats.