Selasa, 13 Mei 2008

Increase Your Sales

By: Omar Martin

It seems like every where I look I see some self proclaimed "sales pro" telling me I can become a gazillionaire if I just read his "free" eBook! These guys make me laugh. Yet they're still around because countless people fall for their catchy sales pages and buy their products. Hmmm... What actually qualifies you to be a sales "Gu-Ru" worthy of selling your wisdom to others anyway?

Have you ever done hard core, 100% commission, door to door sales in 115 degree weather (or -20 degrees for that matter) wearing a 3 piece suit? Have you ever built a power house team of cold contacting sales experts from scratch, selling pizza coupons door to door none the less? Let me guess.. "NO!" . . . to that one as well.

I would love to do an experiment one day and take one of these "sales gurus" let him pick the time, place and product, then put me on one side of the street and him on the other and lets see what happens. No need to wait for the results, I'll can tell you right now what will happen, I will BLOW them away! That is a fact. I'm not trying to be cocky or arrogant here I 'm simply stressing a point. I 'm an accomplished professional, hard core sales expert and I 'm available to prove it any day of the week.

I believe what sets me apart from the rest of these clowns is my attitude. I'm always on the hunt for buyers, I tirelessly probe for buying signs. That is the key. I don't just find the closest human being with a pulse and try to cram my product down their throat whether they need it or not. Instead, I smother my territory moving from prospect to prospect till I identify a buyer.

Here's the best part... when I do find a buyer, I've struck gold! This is because I'm not just going to sell him one item. I'm going to sell him (or her) everything I can! Thats the difference between me and them. I smarten up, I open the market up! I don't try to turn a "NO" into a "YES" because that will only turn around to bite me in the ass later. Instead, I pick up on the buying and non-buying signals and make an instant decision of whether or not this person is worthy of my entire presentation.

Here's 3 simple things you can do to increase your sales regardless of what you sell or where you sell, Internet, face to face, telemarketing, whatever... It doesn't matter. This stuff works everywhere and if you're not doing it your just missing the boat!

#1 Always be in a hurry. This is called "Urgency".. Sorry Mr. Prospect, I'd love to stay and chat the day away. Prospect. I've got BUYERS to get to. So lets get this deal closed and we can both get on with our busy day.

#2 Be prepared for EVERY objection. A sale without an objection is like a bowl of cereal without the milk. Expect several objections during every presentation. Thats whats supposed to happen!!! Edify the prospect, give them your pre-rehearsed rebuttal and CLOSE the deal!

#3 Take Control! No one is going to stop you in your tracks and say "Are you a salesman?? Here's my money I'll take everything you've got!" You have to get over the fear of rejection and TELL them it's time to pay for their product. Train your customer to say yes to you throughout your pitch with close ended questions. This way they wont hesitate to reach for their wallets when you tell them it's time to pay.

Expired Domain Traffic-Is It A Bane Or Boon?

By: John Khu

There are two or three different classes of expired domain traders and they always look for different things when buying their preferred expired domain names. What one works for a domain trader may not really work for others! One class of traders may choose and buy names for future web site development, while the second class of traders make it a point to buy an expired domain name with a specific future customer in mind. However, there is a third group of traders, who consistently buy expired domains with plenty of expired domain traffic or expired traffic. These traders value expired traffic immensely and for them, an expired domain with plenty of expired traffic is a god-sent opportunity and a great money making option.

Traders buy expired domains just for their expired traffic and they park their domains at highly lucrative places that provide them an opportunity to earn some form of income. These domains parked on web portals like Sedo ensures an ongoing income just enough to sustain the cost of maintaining the expired domain. Domains that come with considerable amount of expired traffic are always premium and costly given their immense commercial value and importance.

Now, the most important and critical question is how can one find an expired domain with plenty of expired traffic? Right now, there are just a few methods that will help you to find the amount of traffic. But, you can be assured of its traffic, once you find an expired domain and track the traffic statistics over that domain. Most of the traffic associated with a given expired domain could be useless and commercially unviable. Some amount of traffic can come from either links or type-ins. For example, absolutelyenhanted.com is not that sort of domain that a person will automatically type on the browser window. However, this type of domains could have a substantial amount of traffic associated with it. You can use a convenient tool that will allow you to find out how many links a well known web portal like Alexa.com shows, to see if the domain still has a traffic ranking, or you can alternatively use PageRank.net to see, if the domain has a Google PageRank or not.

However, you should be extremely cautious, while buying an expired domain exclusively for expired domain traffic. In many cases, people like you may be just trying to see, if the domain you are trying to buy has an established expired traffic. This type of traffic is not the real traffic and search engine may never recognize this traffic. Again, if the expired domain that you buy has a number of traffic it does not mean that the traffic is real. May be the links point to dead sites or to a place where no one ever visits.

Thus, to identify whether an expired domain has a verifiable source of traffic or not is actually quite difficult. You will also need to try and use a number of tools and utilities to verify the expired domain and its expired traffic.

Improve Your Sales Performance by Analyzing Website Data

By: Egidijus Andreika

Establishing an internet business is not only about sales strategies and marketing gimmicks. You will be surprised to learn that it is also important that you gather and analyze data in order to guarantee success. Of course, you will have to find out which data is useful or not in improving sales. Here are some helpful tips.

Number of Visitors It is very important for an internet business to pay attention to the number of consumers who are visiting the website. Without any traffic, there will be no sales. If you notice that the number of visitors is declining, maybe it is time to employ some promotional activities such as article submission. For internet businesses who really want to drive traffic to their website, a good idea is to get an affiliate marketing program.

Page Views You will be able to improve your product and services if you consider the number of people checking out the different pages in your website. Based on this, you will be able to tell which among your products or services is generating much interest. As for products with very few views, it would be best if you try to make some changes in order to make them more interesting and consumer-friendly. Again, page views can be improved if you market your business aggressively. Consumers will want to check out your entire website especially if numerous affiliate marketers are promoting it.

Conversions One of the most important data to track is conversions. This basically means the number of successful sales transaction in relation to the number of visitors your website has attracted. You must make sure that consumers will not leave your website empty-handed. Converting a visit into a sale is tricky and you must make sure that your product or services are of good quality and you are employing a good marketing tactic. Conversion rate can easily be affected by your website’s layout, product’s description, the easiness to navigate through your website, quality of your product and many other factors. When you know the conversion rate, you can easily start tweaking your website – changing the layout, colors, even the product layout or checkout pages. Make a small tweak and then measure the conversion rate. If it goes up – this means that the change is positive and results in more sales. If a tweak is not good you will also notice that. By analyzing such data you will be able to easily play with your website to increase the product conversions.

As mentioned repeatedly, affiliate marketing will be your best bet to improve your daily statistics. The next logical step is finding an affiliate marketing network provider who can provide you with everything that you need and want such as Click2Sell.EU (http://www.click2sell.eu). They have been in the business for quite some time now and has earned a reputation for being reliable and effective. Click2Sell can offer you an affiliate marketing program that will be yours to control. You will be the one who will decide which affiliate will market your services of products. You can start selling your products online and run your affiliate program. You can easily measure your product’s conversion rates and then tweak your website to improve your sales even more. Aside from this, you can also set up your own commission scheme in order to reward your affiliates as you please. You can track your sales performance, affiliate performance and financial history very easily. This will certainly make managing your internet business easier. Gathering and analyzing data is perhaps one of the most important activities that you must do in order to complement your sales and marketing strategies. The best thing about doing this is you know it will never be a waste of time since you will be basing your future business decisions on these stats.

In Doubt About A Virtual Assistant?

By: Florie Lyn Masarate

Planning to get a virtual assistant but is having doubts about whether it is a good idea or not? Then this is for you.

Things that you should consider when you decide to hire a virtual assistant.

1. Professionalism.

You will get to speak with the virtual assistant in the initial interview process. Just like your ordinary employee, this is the stage where you get to ask questions. The manner in which the virtual assistant answers you will reflect how professionalism that person is.

Check out if the assistant is smart and respectful when answering questions. This is one way of telling how he or she will go about handling your clients and other matters once the virtual assistant is already working for you.

2. Personality.

Professionalism and personality go hand in hand. Having a great personality can mean a lot especially if the assistant is required to interact with clients. You surely would not want someone that is surly and rude when dealing with clients.

In addition, choose someone that is driven and enthusiastic about work. How the person carry himself is also another means of checking if that person has the confidence it takes to carry on tasks that will be assigned later on.

3. Skills.

The unlimited skills of virtual assistants are what make them valuable to their employers. Most of them are highly trained and skilled in different tasks. Another thing that sets them apart is their ability to adapt and learn about new things in the process of working.

You should set your skills requirement even before you hire a virtual assistant. Make a list of the most important skills you need and technologies that the assistant will use. Review the list with the virtual assistant during the interview so you are assured that the person knows about what you want done.

4. Experience.

It is always wise to ask first about past work experiences of the virtual assistant. It is also a good idea to check out the references presented to you. The more experience the virtual assistant has, the more you are assured that you are getting what your money is worth.

Take the time to check out past work like websites, contents and sample work. You can ask them to take some preliminary tests to see if the result jives with your expectations.

5. Availability.

Keep in mind that virtual assistants are not anywhere near you. This is why you need to come up with a work schedule that suits both of you perfectly. Are you fine with them working for you in real time or not? Are you also amenable with correspondence through emails or other forms of online communication?

Make sure that the virtual assistant is available whenever you need him or her. The important factor when hiring a virtual assistant is trust. And you need to be assured that the assistant will be able to keep up with the trust and the tasks that you have given.

Review the things above before and during the process of getting a virtual assistant. These things are the assurance you need when you still have doubts about whether you are getting the perfect virtual employee.

Minggu, 20 Januari 2008

The Importance of An Ecommerce Shopping Cart

By: Andrius Zabulionis

Since the rapid growth of the internet over the last few years, particularly as a commercial device, the growth of what has come to be known as ecommerce has been cemented by the importance of achieving conversions online. From this, the importance of a good ecommerce shopping cart has become further recognised by businesses both small and large, which has led to an increasing number of competing applications on the market. But what is it that makes an ecommerce shopping facility important to the business model, and what are the benefits of having a ecommerce shopping cart integrated within your website?

The Internet, as much as it is a highly profitable arena for both online and predominantly offline businesses, is also a very competitive domain. There are literally billions of sites out there competing to attract traffic and sales. Traffic gives the potential for earnings online – if no one sees your site, no one can buy. Some sites will do quite well at attracting traffic and will spend heavily on search engine optimisation and advertising, but won't convert the sales meaning they are absolutely worthless. As part of converting sales, it is important to have an ecommerce shopping cart that is both easy to navigate and flexible enough to cater for the needs of your customer. If your site lacks a shopping cart, it's going to be harder to convert your website traffic into sales. By placing any obstacles in the way of your customer, you are reducing the chances of a conversion, hence the importance of including a shopping cart within your site.

The importance of an ecommerce shopping cart may be obvious as far as some websites are concerned, but what about so called 'brochure' sites? Can they benefit from having a shopping cart integrated within their site? Many brochure sites aim for the high-end professional look, and feel that integrating a shopping cart within their site will devalue the branding they've worked so hard to achieve. In fact, this can have quite the opposite effect on your brand, and can provide your customers with a direct route to paying you money. Whether as a deposit or an upfront fee, any company can benefit from having an ecommerce facility integrated within their website. Again, by presenting customers the opportunity to pay, you can increase conversion rates from your traffic. When visitors have to go out of their way to pay, they are less likely to use your service, or to pay you promptly than if payment is made a basic and straightforward process.

Having an ecommerce facility within your website is of critical importance in strengthening conversion rates and making for easy payment. Those without an ecommerce shopping cart will be left in the wake of their competitors in what is already a tough environment, and will find accepting payment from online customers more problematic and expensive. By ensuring your site boasts a sophisticated and user-friendly ecommerce shopping cart, you can remain competitive online whilst promoting quick and effective payment to maintain positive cash flow.

Using 404 Errors (Page Not Found) To Your Advantage

By: Cindy Dykstra

What's the easiest way to get rid of a bad house guest? Why, show them the door of course! What's the quickest way to get visitors to leave your website? Show them a stark, blank "Page Not Found" 404 error page.

When visitors click on a link on your site that tries to call a non-existent page, the server your website is hosted on automatically generates the 404 Error. The web site visitor sees a page with no links to any other pages on your site. The only option available to them at this point is to click their browser's Back button. Unfortunately, a majority of your web site visitors will just leave.

It's even worse when the link from someone else's site leads visitors to your 404 page. In this case visitors will have to use the Back button or type a new web address in and away they go - from your site, your products, your services and your profits.

Because you do have complete control over your internal links (links on your site to other pages on your site), you must be vigilant in your testing and monitoring to ensure the links work properly.

External links, or links from someone else's site to yours, are much more difficult, if not impossible, to control and correct if there are errors. You should definitely try though, by contacting the site owner or webmaster with the correct link address and anchor text for the external link.

While it may sound a bit bleak at this point in our conversation, you can use a 404 error page to your advantage.

I do like to let my visitors know that the page they're looking for can't be found and a very brief description of how it could have happened. No need for too much detail there, because you want them to read the rest of the page. This page can be your sitemap or a one-time product offer as a way to keep them on your site even though they've not gotten to their intended destination.

Your 404 page should be consistent in layout and design with the rest of your site and include your logo and contact email and phone number. Make sure especially that the navigation on this page is consistent with the rest of your site, and triple check those links to be absolutely sure they work. You most likely won't get another chance if the visitor clicks a link and sees this same page again.

Putting a link to your sitemap from this page will encourage your visitors to explore a little more. Once they get to the sitemap, they'll be able to find all the information and products or services they're looking for very easily. Don't forget to add products you'd like to showcase on this page too, so that you can give your visitors an idea of the quality of your goods, with links to more products like it.

If you use this page to put a copy of your sitemap, you must remember to update it just as you do your HTML or XML sitemap.

In a perfect world, you don't want visitors to find your 404 Error page. I can say without a doubt it can happen to all web sites at some point, so use your creativity to turn it to your advantage.

Are Get Wealthy Ebooks Worth Your Time?

By: Scott Magers

GET WEALTHY EBOOKS

With the thousands of get-wealthy ebooks on the market today its easy to get lost in a sea of information. Cutting to the chase 90% of your success in achieving wealth with depend on you, your emotions, your thoughts and how you are able to promote yourself.

WHY INTERNET SUCCESS DEPENDS ON YOUR EMOTIONS

Our needs start with our physiological needs. When they are met we move on to securing our safety, and then on to acquiring love. After that we need esteem and finally our "self-actualization". Going through these stages balances your life and puts you into position to achieve your goal of great internet financial wealth creation.

As you leverage yourself through expanding your business relationships by out-sourcing and adding people to perform tasks for less cost than you can perform them, you will be able to grow these people to support you as you remain emotionally balanced.

WHAT CONTROLS YOUR BEHAVIOR

Your thoughts produce your emotions, which then establish the actions you take to bring in results. This why you want to monitor your thoughts constantly, noticing whether they include negative emotions such as cynicism, un-realistic expectations, pessimistic, dwelling on problems, stumbling blocks, fear, lack of education, past failures, anxiety and discouragement from goals beyond your immediate reach.

It is fine and even necessary to have long term goals beyond your immediate reach, but you must understand that your goal for today or tomorrow is a specific baby step in the direction of your long term goal that you are presently capable of easily accomplishing. You only have to keep your thoughts under sufficient control to produce the positive emotions required to direct your actions to accomplish that baby step.

You are the result of the total of your thoughts for the day. A genius may be nothing more than someone who can focus on the one necessary thing at a time.

PROMOTING YOURSELF ONLINE

With approximately 18 million websites expanding daily, you want to pick a small niche that you are an expert in so there will be little competition and you will be strong.

You will then want to post to forums and blogs in your niche, brand yourself with a logo, with your name on everything, with helpful and timely free information in articles submitted to ezine magazines and write branded e-books.

The material is so extensive this represents only a small portion of the vast resources and information available. It is better to start with a solid base of knowledge before you dive into marketing or you may wind up learning the hard way. It's best to work smarter, not harder.

Web 2.0 marketing tips

By: Pawel Reszka

What is Web 2.0? Most of us have been hearing this term "Web 2.0" for quite sometime. It has been tagged as the ‘next big thing' in marketing one's website. It has also been touted as a marketing tool that can help websites stand apart from the crowd of the millions of other websites scrambling to get more traffic. So what is Web 2.0 exactly? You will find lengthy pages of text describing what Web 2.0 means but no one has been able to exactly get down to the crux of it. To cut a long story short, Web 2.0 basically implies a protocol that comprises a common set of characteristics that separate the successful dot com companies from the failures.

Web 2.0 marketing tips So now that we have an understanding of Web 2.0 and what it signifies, let's discover a few simple tips and tricks to help market Web 2.0 better. Web 2.0 can present a powerful mechanism to market one's website better.

Web 2.0 design characteristics: Usually a website that employs a Web 2.0 design has a better chance at being more successful. Some of the common characteristics of a Web 2.0 design include:

A clear, uncomplicated layout and design

All the content will usually be laid out around a central axis

Rather than focus on the page design these websites focus on designing the content to attract more traffic.

These websites also use a lot of centrally placed designing which helps to give an impression of clear, uncluttered content and a simplistic view of the website.

Neutral tones and color combinations work best because they serve to complement the content itself rather than distracting the viewer.

The same concept goes for the usage of 3D graphics. These are used only where necessary. The basic idea is to provide enough of free space on the webpage, not cluttering it unnecessarily with loads of content. It's quite like when you put way too much makeup. It begins to look ridiculous after sometime.

Usage of large sized text helps in readability and getting the point across.

Web 2.0 provides great independence: Web 2.0 is essentially a concept that facilitates creative freedom. It empowers users to alter content in a manner that will be of use to them. It helps active reading vis-à-vis a passive student teacher kind of environment. That way any small sized start up can use Web 2.0 technologies to promote their website and products and services. By using a combination of mix and match of the right software and technologies, companies have helped increase targeted traffic to their websites.

Reaching the ‘right' audience at the ‘right' time: Successful marketing and sales is all about being there at the right time, in front of the right kind of people and creating the right impression. This may seem like an uphill task in a more passive environment like the television or radio, but on a platform like Web 2.0, the possibilities are endless. As a website owner, using Web 2.0 means getting to control the content you send to viewers, shaping this content to reflect the right image of your company and most importantly getting people to actively participate in two way dialogues with your organization. This is not just sales where the job is done once the product is sold. It is marketing and the results from Web 2.0 are long lasting and far reaching.

A start from the bottom: Web 2.0 presents an opportunity for employees in an organization, no matter what level to communicate and converse in a manner that eventually trickles upwards to the higher management. This is pretty revolutionary in its concept. While earlier one had the traditional concept of top down marketing, now it's the other way round. This one seems to be working even better. Be it strategic feedback from employees on the performance of a firm or better tips and ideas to market one's website better, Web 2.0 can be the platform of choice

All in all, Web 2.0 has great potential, just as millions of companies have realized and now everybody is jumping on the ‘Web 2.0 bandwagon'.

Google Ads Free – Time To Cut Your Ad Budget

By: Dave Mallegg

Google Ads Free is all about how you get others to pay you money to cover your own pay-for-click traffic generators. This is about how you accomplish this seemingly impossible task.

First you obtain as many keywords as possible and bid them high enough to be at the top of the front page. This will generate a lot of traffic to click on your article. This traffic will then see your ads (along with your article on a niche product connected to your keywords) offering your traffic to advertise their product on your site.

HIGH VOLUME TRAFFIC

Because your high volume traffic is achieving the most coveted positions (at the top of the page), advertisers will want to advertise on your site, thereby paying your costs for achieving the top of the page position, and even making a large profit on those ads.

You can then go on to do this with niche after niche, never actually needing to even sell any product of your own if you don't want to, just sell the advertising on your site related to the niche.

USE YOUR OWN AFFILIATE ADS TO START THE PROCESS

You can make your site appear to already have numerous ad banners on it by becoming an affiliate for numerous related niche products, and placing their banners on your site. When someone clicks on one of your affiliate banners there is the possibility someone might actually order and you receive an affiliate commission. But your purpose is to make your site look like others are already advertising on it. Then you can promote selling ads for the remaining unused space, gradually eliminating your own affiliate ads to replace them with actual paid advertising.

NEWSLETTER AUTO RESPONDER INCREASES SALES

This is an amazing additional process to expand your conversion. If you have 1 out of 100 people visiting your site converting to a sale, you can increase this dramatically with 12 newsletters. You set your auto responder to send out the first newsletter the same day someone signs up for the free newsletter. You then send the remaining 11 newsletter every day for 11 more days. By then, you will have 9 out of 100 buying your product instead of the original 1 out of 100.

The actual nuts and bolts of all this is in the e-book Get Google Ads Free. This is actually so simple and yet so far out of the box than no one ever thinks of this on their own.

Is a Web Opportunity Legitimate: 5 Signs You Are Being Ripped Off

By: Janna Chan

Summary

People lose hundreds or thousands of dollars a day to bogus online opportunities and ebooks that simply re-hash dated internet marketing strategies anyone could find online for free.

How can you avoid spending $500 on a website opportunity program that's useless?

While there's no way to know for sure if an internet program or opportunity is 100% legitimate without giving it a whirl, this article discusses 5 concrete ways to evaluate a site's credibility. Doing an online business credibility check BEFORE taking a financial plunge significantly reduces the chance you'll experience online buyer's remorse.

Internet Legitimacy Sign #1:The Site has a Terms of Use Policy

The site has posted a privacy and terms of use policy. Some people argue that website's are legally obligated to post privacy policies dictating how they collect and use data. However even if that's not the case, posting a privacy policy says much about a company's professionalism. Read the "terms of use" and "privacy policies" of a company, and decide what you think of its policies before buying its products or online opportunity.

Internet Legitimacy Sign #2: The Site has Natural Sounding Testimonials

The site's testimonials have been posted by people who do something besides sell e-books about making $1,000,000+ on the internet. Sometimes less-than-scrupulous internet marketers band together to promote template "how to make money on the net" products. Read the testimonials and decide your gut feeling about their authenticity. E-mail the testimonial authors if you can.

Internet Legitimacy Sign #3: The Site Has Few Online Complaints

The site has few complaints at the Better Business Bureau or a more informal consumer advocacy site such as the Rip Off Report.com. This sign is a toughie because competitors sometimes unfairly malign companies, and any good project has its critics.

Consistency and credibility are the things to note in complaints. For instance, if you see 10 complaints, are they all centered on the same theme (e.g. company refuses to give refunds, customer service is poor) or are they varied? Do the complaints seem reasonable and detailed, or does the unhappy customer sound like they complain about everything and nothing will make them happy? How does the company respond to complaints posted on sites such as the Rip Off Report? Do they insist they can do no wrong, or are they willing to make amends?

Internet Legitimacy Sign #4: The Site Has a Guarantee Policy

The site posts a 100% refund guarantee that's good for at least 30 days. If a site isn't posting a 30 day refund guarantee, that's probably because the site owners have little faith in their product or online opportunity. Before purchasing a product, read the "Terms of Use" and "Terms of Purchase" pages to make sure there aren't any hidden catches in a "100% refund guarantee." In particular, think twice before signing any kind of "refund contract" giving anyone an excuse to decline your refund.

Internet Legitimacy Sign #5: The Customer Service Dept. Exists

The site's customer service staff responds to information requests in a courteous, professional, and intelligent manner. Have you ever submitted a question online and gotten a canned answer back about how great XYZ product is, and how 1000 people have made gazillions of dollars using it? Did you wonder if the customer service rep didn't really understand your question or was just reading from a script? If the service is poor before you've even purchased a product, imagine what it'll be like after the company in question already has your money in hand. Before buying anything from a site, e-mail the customer service folks and see how they respond to a question about the legitimacy of product XYZ.

Conclusion

There's no guarantee that any online company or product will be everything you hoped it would be. By doing a website legitimacy check, you greatly decrease your changes of falling victim to a fake online opportunity.