By: Andrius Zabulionis
Since the rapid growth of the internet over the last few years, particularly as a commercial device, the growth of what has come to be known as ecommerce has been cemented by the importance of achieving conversions online. From this, the importance of a good ecommerce shopping cart has become further recognised by businesses both small and large, which has led to an increasing number of competing applications on the market. But what is it that makes an ecommerce shopping facility important to the business model, and what are the benefits of having a ecommerce shopping cart integrated within your website?
The Internet, as much as it is a highly profitable arena for both online and predominantly offline businesses, is also a very competitive domain. There are literally billions of sites out there competing to attract traffic and sales. Traffic gives the potential for earnings online – if no one sees your site, no one can buy. Some sites will do quite well at attracting traffic and will spend heavily on search engine optimisation and advertising, but won't convert the sales meaning they are absolutely worthless. As part of converting sales, it is important to have an ecommerce shopping cart that is both easy to navigate and flexible enough to cater for the needs of your customer. If your site lacks a shopping cart, it's going to be harder to convert your website traffic into sales. By placing any obstacles in the way of your customer, you are reducing the chances of a conversion, hence the importance of including a shopping cart within your site.
The importance of an ecommerce shopping cart may be obvious as far as some websites are concerned, but what about so called 'brochure' sites? Can they benefit from having a shopping cart integrated within their site? Many brochure sites aim for the high-end professional look, and feel that integrating a shopping cart within their site will devalue the branding they've worked so hard to achieve. In fact, this can have quite the opposite effect on your brand, and can provide your customers with a direct route to paying you money. Whether as a deposit or an upfront fee, any company can benefit from having an ecommerce facility integrated within their website. Again, by presenting customers the opportunity to pay, you can increase conversion rates from your traffic. When visitors have to go out of their way to pay, they are less likely to use your service, or to pay you promptly than if payment is made a basic and straightforward process.
Having an ecommerce facility within your website is of critical importance in strengthening conversion rates and making for easy payment. Those without an ecommerce shopping cart will be left in the wake of their competitors in what is already a tough environment, and will find accepting payment from online customers more problematic and expensive. By ensuring your site boasts a sophisticated and user-friendly ecommerce shopping cart, you can remain competitive online whilst promoting quick and effective payment to maintain positive cash flow.
Minggu, 20 Januari 2008
Using 404 Errors (Page Not Found) To Your Advantage
By: Cindy Dykstra
What's the easiest way to get rid of a bad house guest? Why, show them the door of course! What's the quickest way to get visitors to leave your website? Show them a stark, blank "Page Not Found" 404 error page.
When visitors click on a link on your site that tries to call a non-existent page, the server your website is hosted on automatically generates the 404 Error. The web site visitor sees a page with no links to any other pages on your site. The only option available to them at this point is to click their browser's Back button. Unfortunately, a majority of your web site visitors will just leave.
It's even worse when the link from someone else's site leads visitors to your 404 page. In this case visitors will have to use the Back button or type a new web address in and away they go - from your site, your products, your services and your profits.
Because you do have complete control over your internal links (links on your site to other pages on your site), you must be vigilant in your testing and monitoring to ensure the links work properly.
External links, or links from someone else's site to yours, are much more difficult, if not impossible, to control and correct if there are errors. You should definitely try though, by contacting the site owner or webmaster with the correct link address and anchor text for the external link.
While it may sound a bit bleak at this point in our conversation, you can use a 404 error page to your advantage.
I do like to let my visitors know that the page they're looking for can't be found and a very brief description of how it could have happened. No need for too much detail there, because you want them to read the rest of the page. This page can be your sitemap or a one-time product offer as a way to keep them on your site even though they've not gotten to their intended destination.
Your 404 page should be consistent in layout and design with the rest of your site and include your logo and contact email and phone number. Make sure especially that the navigation on this page is consistent with the rest of your site, and triple check those links to be absolutely sure they work. You most likely won't get another chance if the visitor clicks a link and sees this same page again.
Putting a link to your sitemap from this page will encourage your visitors to explore a little more. Once they get to the sitemap, they'll be able to find all the information and products or services they're looking for very easily. Don't forget to add products you'd like to showcase on this page too, so that you can give your visitors an idea of the quality of your goods, with links to more products like it.
If you use this page to put a copy of your sitemap, you must remember to update it just as you do your HTML or XML sitemap.
In a perfect world, you don't want visitors to find your 404 Error page. I can say without a doubt it can happen to all web sites at some point, so use your creativity to turn it to your advantage.
What's the easiest way to get rid of a bad house guest? Why, show them the door of course! What's the quickest way to get visitors to leave your website? Show them a stark, blank "Page Not Found" 404 error page.
When visitors click on a link on your site that tries to call a non-existent page, the server your website is hosted on automatically generates the 404 Error. The web site visitor sees a page with no links to any other pages on your site. The only option available to them at this point is to click their browser's Back button. Unfortunately, a majority of your web site visitors will just leave.
It's even worse when the link from someone else's site leads visitors to your 404 page. In this case visitors will have to use the Back button or type a new web address in and away they go - from your site, your products, your services and your profits.
Because you do have complete control over your internal links (links on your site to other pages on your site), you must be vigilant in your testing and monitoring to ensure the links work properly.
External links, or links from someone else's site to yours, are much more difficult, if not impossible, to control and correct if there are errors. You should definitely try though, by contacting the site owner or webmaster with the correct link address and anchor text for the external link.
While it may sound a bit bleak at this point in our conversation, you can use a 404 error page to your advantage.
I do like to let my visitors know that the page they're looking for can't be found and a very brief description of how it could have happened. No need for too much detail there, because you want them to read the rest of the page. This page can be your sitemap or a one-time product offer as a way to keep them on your site even though they've not gotten to their intended destination.
Your 404 page should be consistent in layout and design with the rest of your site and include your logo and contact email and phone number. Make sure especially that the navigation on this page is consistent with the rest of your site, and triple check those links to be absolutely sure they work. You most likely won't get another chance if the visitor clicks a link and sees this same page again.
Putting a link to your sitemap from this page will encourage your visitors to explore a little more. Once they get to the sitemap, they'll be able to find all the information and products or services they're looking for very easily. Don't forget to add products you'd like to showcase on this page too, so that you can give your visitors an idea of the quality of your goods, with links to more products like it.
If you use this page to put a copy of your sitemap, you must remember to update it just as you do your HTML or XML sitemap.
In a perfect world, you don't want visitors to find your 404 Error page. I can say without a doubt it can happen to all web sites at some point, so use your creativity to turn it to your advantage.
Are Get Wealthy Ebooks Worth Your Time?
By: Scott Magers
GET WEALTHY EBOOKS
With the thousands of get-wealthy ebooks on the market today its easy to get lost in a sea of information. Cutting to the chase 90% of your success in achieving wealth with depend on you, your emotions, your thoughts and how you are able to promote yourself.
WHY INTERNET SUCCESS DEPENDS ON YOUR EMOTIONS
Our needs start with our physiological needs. When they are met we move on to securing our safety, and then on to acquiring love. After that we need esteem and finally our "self-actualization". Going through these stages balances your life and puts you into position to achieve your goal of great internet financial wealth creation.
As you leverage yourself through expanding your business relationships by out-sourcing and adding people to perform tasks for less cost than you can perform them, you will be able to grow these people to support you as you remain emotionally balanced.
WHAT CONTROLS YOUR BEHAVIOR
Your thoughts produce your emotions, which then establish the actions you take to bring in results. This why you want to monitor your thoughts constantly, noticing whether they include negative emotions such as cynicism, un-realistic expectations, pessimistic, dwelling on problems, stumbling blocks, fear, lack of education, past failures, anxiety and discouragement from goals beyond your immediate reach.
It is fine and even necessary to have long term goals beyond your immediate reach, but you must understand that your goal for today or tomorrow is a specific baby step in the direction of your long term goal that you are presently capable of easily accomplishing. You only have to keep your thoughts under sufficient control to produce the positive emotions required to direct your actions to accomplish that baby step.
You are the result of the total of your thoughts for the day. A genius may be nothing more than someone who can focus on the one necessary thing at a time.
PROMOTING YOURSELF ONLINE
With approximately 18 million websites expanding daily, you want to pick a small niche that you are an expert in so there will be little competition and you will be strong.
You will then want to post to forums and blogs in your niche, brand yourself with a logo, with your name on everything, with helpful and timely free information in articles submitted to ezine magazines and write branded e-books.
The material is so extensive this represents only a small portion of the vast resources and information available. It is better to start with a solid base of knowledge before you dive into marketing or you may wind up learning the hard way. It's best to work smarter, not harder.
GET WEALTHY EBOOKS
With the thousands of get-wealthy ebooks on the market today its easy to get lost in a sea of information. Cutting to the chase 90% of your success in achieving wealth with depend on you, your emotions, your thoughts and how you are able to promote yourself.
WHY INTERNET SUCCESS DEPENDS ON YOUR EMOTIONS
Our needs start with our physiological needs. When they are met we move on to securing our safety, and then on to acquiring love. After that we need esteem and finally our "self-actualization". Going through these stages balances your life and puts you into position to achieve your goal of great internet financial wealth creation.
As you leverage yourself through expanding your business relationships by out-sourcing and adding people to perform tasks for less cost than you can perform them, you will be able to grow these people to support you as you remain emotionally balanced.
WHAT CONTROLS YOUR BEHAVIOR
Your thoughts produce your emotions, which then establish the actions you take to bring in results. This why you want to monitor your thoughts constantly, noticing whether they include negative emotions such as cynicism, un-realistic expectations, pessimistic, dwelling on problems, stumbling blocks, fear, lack of education, past failures, anxiety and discouragement from goals beyond your immediate reach.
It is fine and even necessary to have long term goals beyond your immediate reach, but you must understand that your goal for today or tomorrow is a specific baby step in the direction of your long term goal that you are presently capable of easily accomplishing. You only have to keep your thoughts under sufficient control to produce the positive emotions required to direct your actions to accomplish that baby step.
You are the result of the total of your thoughts for the day. A genius may be nothing more than someone who can focus on the one necessary thing at a time.
PROMOTING YOURSELF ONLINE
With approximately 18 million websites expanding daily, you want to pick a small niche that you are an expert in so there will be little competition and you will be strong.
You will then want to post to forums and blogs in your niche, brand yourself with a logo, with your name on everything, with helpful and timely free information in articles submitted to ezine magazines and write branded e-books.
The material is so extensive this represents only a small portion of the vast resources and information available. It is better to start with a solid base of knowledge before you dive into marketing or you may wind up learning the hard way. It's best to work smarter, not harder.
Web 2.0 marketing tips
By: Pawel Reszka
What is Web 2.0? Most of us have been hearing this term "Web 2.0" for quite sometime. It has been tagged as the ‘next big thing' in marketing one's website. It has also been touted as a marketing tool that can help websites stand apart from the crowd of the millions of other websites scrambling to get more traffic. So what is Web 2.0 exactly? You will find lengthy pages of text describing what Web 2.0 means but no one has been able to exactly get down to the crux of it. To cut a long story short, Web 2.0 basically implies a protocol that comprises a common set of characteristics that separate the successful dot com companies from the failures.
Web 2.0 marketing tips So now that we have an understanding of Web 2.0 and what it signifies, let's discover a few simple tips and tricks to help market Web 2.0 better. Web 2.0 can present a powerful mechanism to market one's website better.
Web 2.0 design characteristics: Usually a website that employs a Web 2.0 design has a better chance at being more successful. Some of the common characteristics of a Web 2.0 design include:
A clear, uncomplicated layout and design
All the content will usually be laid out around a central axis
Rather than focus on the page design these websites focus on designing the content to attract more traffic.
These websites also use a lot of centrally placed designing which helps to give an impression of clear, uncluttered content and a simplistic view of the website.
Neutral tones and color combinations work best because they serve to complement the content itself rather than distracting the viewer.
The same concept goes for the usage of 3D graphics. These are used only where necessary. The basic idea is to provide enough of free space on the webpage, not cluttering it unnecessarily with loads of content. It's quite like when you put way too much makeup. It begins to look ridiculous after sometime.
Usage of large sized text helps in readability and getting the point across.
Web 2.0 provides great independence: Web 2.0 is essentially a concept that facilitates creative freedom. It empowers users to alter content in a manner that will be of use to them. It helps active reading vis-à-vis a passive student teacher kind of environment. That way any small sized start up can use Web 2.0 technologies to promote their website and products and services. By using a combination of mix and match of the right software and technologies, companies have helped increase targeted traffic to their websites.
Reaching the ‘right' audience at the ‘right' time: Successful marketing and sales is all about being there at the right time, in front of the right kind of people and creating the right impression. This may seem like an uphill task in a more passive environment like the television or radio, but on a platform like Web 2.0, the possibilities are endless. As a website owner, using Web 2.0 means getting to control the content you send to viewers, shaping this content to reflect the right image of your company and most importantly getting people to actively participate in two way dialogues with your organization. This is not just sales where the job is done once the product is sold. It is marketing and the results from Web 2.0 are long lasting and far reaching.
A start from the bottom: Web 2.0 presents an opportunity for employees in an organization, no matter what level to communicate and converse in a manner that eventually trickles upwards to the higher management. This is pretty revolutionary in its concept. While earlier one had the traditional concept of top down marketing, now it's the other way round. This one seems to be working even better. Be it strategic feedback from employees on the performance of a firm or better tips and ideas to market one's website better, Web 2.0 can be the platform of choice
All in all, Web 2.0 has great potential, just as millions of companies have realized and now everybody is jumping on the ‘Web 2.0 bandwagon'.
What is Web 2.0? Most of us have been hearing this term "Web 2.0" for quite sometime. It has been tagged as the ‘next big thing' in marketing one's website. It has also been touted as a marketing tool that can help websites stand apart from the crowd of the millions of other websites scrambling to get more traffic. So what is Web 2.0 exactly? You will find lengthy pages of text describing what Web 2.0 means but no one has been able to exactly get down to the crux of it. To cut a long story short, Web 2.0 basically implies a protocol that comprises a common set of characteristics that separate the successful dot com companies from the failures.
Web 2.0 marketing tips So now that we have an understanding of Web 2.0 and what it signifies, let's discover a few simple tips and tricks to help market Web 2.0 better. Web 2.0 can present a powerful mechanism to market one's website better.
Web 2.0 design characteristics: Usually a website that employs a Web 2.0 design has a better chance at being more successful. Some of the common characteristics of a Web 2.0 design include:
A clear, uncomplicated layout and design
All the content will usually be laid out around a central axis
Rather than focus on the page design these websites focus on designing the content to attract more traffic.
These websites also use a lot of centrally placed designing which helps to give an impression of clear, uncluttered content and a simplistic view of the website.
Neutral tones and color combinations work best because they serve to complement the content itself rather than distracting the viewer.
The same concept goes for the usage of 3D graphics. These are used only where necessary. The basic idea is to provide enough of free space on the webpage, not cluttering it unnecessarily with loads of content. It's quite like when you put way too much makeup. It begins to look ridiculous after sometime.
Usage of large sized text helps in readability and getting the point across.
Web 2.0 provides great independence: Web 2.0 is essentially a concept that facilitates creative freedom. It empowers users to alter content in a manner that will be of use to them. It helps active reading vis-à-vis a passive student teacher kind of environment. That way any small sized start up can use Web 2.0 technologies to promote their website and products and services. By using a combination of mix and match of the right software and technologies, companies have helped increase targeted traffic to their websites.
Reaching the ‘right' audience at the ‘right' time: Successful marketing and sales is all about being there at the right time, in front of the right kind of people and creating the right impression. This may seem like an uphill task in a more passive environment like the television or radio, but on a platform like Web 2.0, the possibilities are endless. As a website owner, using Web 2.0 means getting to control the content you send to viewers, shaping this content to reflect the right image of your company and most importantly getting people to actively participate in two way dialogues with your organization. This is not just sales where the job is done once the product is sold. It is marketing and the results from Web 2.0 are long lasting and far reaching.
A start from the bottom: Web 2.0 presents an opportunity for employees in an organization, no matter what level to communicate and converse in a manner that eventually trickles upwards to the higher management. This is pretty revolutionary in its concept. While earlier one had the traditional concept of top down marketing, now it's the other way round. This one seems to be working even better. Be it strategic feedback from employees on the performance of a firm or better tips and ideas to market one's website better, Web 2.0 can be the platform of choice
All in all, Web 2.0 has great potential, just as millions of companies have realized and now everybody is jumping on the ‘Web 2.0 bandwagon'.
Google Ads Free – Time To Cut Your Ad Budget
By: Dave Mallegg
Google Ads Free is all about how you get others to pay you money to cover your own pay-for-click traffic generators. This is about how you accomplish this seemingly impossible task.
First you obtain as many keywords as possible and bid them high enough to be at the top of the front page. This will generate a lot of traffic to click on your article. This traffic will then see your ads (along with your article on a niche product connected to your keywords) offering your traffic to advertise their product on your site.
HIGH VOLUME TRAFFIC
Because your high volume traffic is achieving the most coveted positions (at the top of the page), advertisers will want to advertise on your site, thereby paying your costs for achieving the top of the page position, and even making a large profit on those ads.
You can then go on to do this with niche after niche, never actually needing to even sell any product of your own if you don't want to, just sell the advertising on your site related to the niche.
USE YOUR OWN AFFILIATE ADS TO START THE PROCESS
You can make your site appear to already have numerous ad banners on it by becoming an affiliate for numerous related niche products, and placing their banners on your site. When someone clicks on one of your affiliate banners there is the possibility someone might actually order and you receive an affiliate commission. But your purpose is to make your site look like others are already advertising on it. Then you can promote selling ads for the remaining unused space, gradually eliminating your own affiliate ads to replace them with actual paid advertising.
NEWSLETTER AUTO RESPONDER INCREASES SALES
This is an amazing additional process to expand your conversion. If you have 1 out of 100 people visiting your site converting to a sale, you can increase this dramatically with 12 newsletters. You set your auto responder to send out the first newsletter the same day someone signs up for the free newsletter. You then send the remaining 11 newsletter every day for 11 more days. By then, you will have 9 out of 100 buying your product instead of the original 1 out of 100.
The actual nuts and bolts of all this is in the e-book Get Google Ads Free. This is actually so simple and yet so far out of the box than no one ever thinks of this on their own.
Google Ads Free is all about how you get others to pay you money to cover your own pay-for-click traffic generators. This is about how you accomplish this seemingly impossible task.
First you obtain as many keywords as possible and bid them high enough to be at the top of the front page. This will generate a lot of traffic to click on your article. This traffic will then see your ads (along with your article on a niche product connected to your keywords) offering your traffic to advertise their product on your site.
HIGH VOLUME TRAFFIC
Because your high volume traffic is achieving the most coveted positions (at the top of the page), advertisers will want to advertise on your site, thereby paying your costs for achieving the top of the page position, and even making a large profit on those ads.
You can then go on to do this with niche after niche, never actually needing to even sell any product of your own if you don't want to, just sell the advertising on your site related to the niche.
USE YOUR OWN AFFILIATE ADS TO START THE PROCESS
You can make your site appear to already have numerous ad banners on it by becoming an affiliate for numerous related niche products, and placing their banners on your site. When someone clicks on one of your affiliate banners there is the possibility someone might actually order and you receive an affiliate commission. But your purpose is to make your site look like others are already advertising on it. Then you can promote selling ads for the remaining unused space, gradually eliminating your own affiliate ads to replace them with actual paid advertising.
NEWSLETTER AUTO RESPONDER INCREASES SALES
This is an amazing additional process to expand your conversion. If you have 1 out of 100 people visiting your site converting to a sale, you can increase this dramatically with 12 newsletters. You set your auto responder to send out the first newsletter the same day someone signs up for the free newsletter. You then send the remaining 11 newsletter every day for 11 more days. By then, you will have 9 out of 100 buying your product instead of the original 1 out of 100.
The actual nuts and bolts of all this is in the e-book Get Google Ads Free. This is actually so simple and yet so far out of the box than no one ever thinks of this on their own.
Is a Web Opportunity Legitimate: 5 Signs You Are Being Ripped Off
By: Janna Chan
Summary
People lose hundreds or thousands of dollars a day to bogus online opportunities and ebooks that simply re-hash dated internet marketing strategies anyone could find online for free.
How can you avoid spending $500 on a website opportunity program that's useless?
While there's no way to know for sure if an internet program or opportunity is 100% legitimate without giving it a whirl, this article discusses 5 concrete ways to evaluate a site's credibility. Doing an online business credibility check BEFORE taking a financial plunge significantly reduces the chance you'll experience online buyer's remorse.
Internet Legitimacy Sign #1:The Site has a Terms of Use Policy
The site has posted a privacy and terms of use policy. Some people argue that website's are legally obligated to post privacy policies dictating how they collect and use data. However even if that's not the case, posting a privacy policy says much about a company's professionalism. Read the "terms of use" and "privacy policies" of a company, and decide what you think of its policies before buying its products or online opportunity.
Internet Legitimacy Sign #2: The Site has Natural Sounding Testimonials
The site's testimonials have been posted by people who do something besides sell e-books about making $1,000,000+ on the internet. Sometimes less-than-scrupulous internet marketers band together to promote template "how to make money on the net" products. Read the testimonials and decide your gut feeling about their authenticity. E-mail the testimonial authors if you can.
Internet Legitimacy Sign #3: The Site Has Few Online Complaints
The site has few complaints at the Better Business Bureau or a more informal consumer advocacy site such as the Rip Off Report.com. This sign is a toughie because competitors sometimes unfairly malign companies, and any good project has its critics.
Consistency and credibility are the things to note in complaints. For instance, if you see 10 complaints, are they all centered on the same theme (e.g. company refuses to give refunds, customer service is poor) or are they varied? Do the complaints seem reasonable and detailed, or does the unhappy customer sound like they complain about everything and nothing will make them happy? How does the company respond to complaints posted on sites such as the Rip Off Report? Do they insist they can do no wrong, or are they willing to make amends?
Internet Legitimacy Sign #4: The Site Has a Guarantee Policy
The site posts a 100% refund guarantee that's good for at least 30 days. If a site isn't posting a 30 day refund guarantee, that's probably because the site owners have little faith in their product or online opportunity. Before purchasing a product, read the "Terms of Use" and "Terms of Purchase" pages to make sure there aren't any hidden catches in a "100% refund guarantee." In particular, think twice before signing any kind of "refund contract" giving anyone an excuse to decline your refund.
Internet Legitimacy Sign #5: The Customer Service Dept. Exists
The site's customer service staff responds to information requests in a courteous, professional, and intelligent manner. Have you ever submitted a question online and gotten a canned answer back about how great XYZ product is, and how 1000 people have made gazillions of dollars using it? Did you wonder if the customer service rep didn't really understand your question or was just reading from a script? If the service is poor before you've even purchased a product, imagine what it'll be like after the company in question already has your money in hand. Before buying anything from a site, e-mail the customer service folks and see how they respond to a question about the legitimacy of product XYZ.
Conclusion
There's no guarantee that any online company or product will be everything you hoped it would be. By doing a website legitimacy check, you greatly decrease your changes of falling victim to a fake online opportunity.
Summary
People lose hundreds or thousands of dollars a day to bogus online opportunities and ebooks that simply re-hash dated internet marketing strategies anyone could find online for free.
How can you avoid spending $500 on a website opportunity program that's useless?
While there's no way to know for sure if an internet program or opportunity is 100% legitimate without giving it a whirl, this article discusses 5 concrete ways to evaluate a site's credibility. Doing an online business credibility check BEFORE taking a financial plunge significantly reduces the chance you'll experience online buyer's remorse.
Internet Legitimacy Sign #1:The Site has a Terms of Use Policy
The site has posted a privacy and terms of use policy. Some people argue that website's are legally obligated to post privacy policies dictating how they collect and use data. However even if that's not the case, posting a privacy policy says much about a company's professionalism. Read the "terms of use" and "privacy policies" of a company, and decide what you think of its policies before buying its products or online opportunity.
Internet Legitimacy Sign #2: The Site has Natural Sounding Testimonials
The site's testimonials have been posted by people who do something besides sell e-books about making $1,000,000+ on the internet. Sometimes less-than-scrupulous internet marketers band together to promote template "how to make money on the net" products. Read the testimonials and decide your gut feeling about their authenticity. E-mail the testimonial authors if you can.
Internet Legitimacy Sign #3: The Site Has Few Online Complaints
The site has few complaints at the Better Business Bureau or a more informal consumer advocacy site such as the Rip Off Report.com. This sign is a toughie because competitors sometimes unfairly malign companies, and any good project has its critics.
Consistency and credibility are the things to note in complaints. For instance, if you see 10 complaints, are they all centered on the same theme (e.g. company refuses to give refunds, customer service is poor) or are they varied? Do the complaints seem reasonable and detailed, or does the unhappy customer sound like they complain about everything and nothing will make them happy? How does the company respond to complaints posted on sites such as the Rip Off Report? Do they insist they can do no wrong, or are they willing to make amends?
Internet Legitimacy Sign #4: The Site Has a Guarantee Policy
The site posts a 100% refund guarantee that's good for at least 30 days. If a site isn't posting a 30 day refund guarantee, that's probably because the site owners have little faith in their product or online opportunity. Before purchasing a product, read the "Terms of Use" and "Terms of Purchase" pages to make sure there aren't any hidden catches in a "100% refund guarantee." In particular, think twice before signing any kind of "refund contract" giving anyone an excuse to decline your refund.
Internet Legitimacy Sign #5: The Customer Service Dept. Exists
The site's customer service staff responds to information requests in a courteous, professional, and intelligent manner. Have you ever submitted a question online and gotten a canned answer back about how great XYZ product is, and how 1000 people have made gazillions of dollars using it? Did you wonder if the customer service rep didn't really understand your question or was just reading from a script? If the service is poor before you've even purchased a product, imagine what it'll be like after the company in question already has your money in hand. Before buying anything from a site, e-mail the customer service folks and see how they respond to a question about the legitimacy of product XYZ.
Conclusion
There's no guarantee that any online company or product will be everything you hoped it would be. By doing a website legitimacy check, you greatly decrease your changes of falling victim to a fake online opportunity.
Make Money Online Using TLC Techniques
By: Joel Christopher Remandaban
Tender loving care may seem like a funny term to give to a business, but it will actually spell the difference between a business success and a business failure. And the TLC system is not just all about love. It also stands for the things that will help you make a big list for your Internet marketing business.
TLC is mainly the three most important factors to mast money making online through Internet marketing. Know these, apply these and you will be well on your way to becoming an Internet marketing guru yourself.
T = TRAFFIC
Traffic generation is one of your best online allies. If you develop the knack for bringing visitors to your website, you will be able to market effectively. You must make your site viewed often by many people so that it will reach your target market and constantly regain exposure from them. You will stand a better chance at selling your products if you have good traffic.
Managing your traffic will also help you know your status in your business and what actions you must take to maintain and improve it. Traffic building is very difficult to self-study. Often, you will need a mentor to steer you in the right direction of building and managing site traffic. There are various ways of building traffic which can either be free or paid.
L = LEADS
Your leads are those visitors who like what they saw so much that they are willing to subscribe to you on a daily basis. Building your newsletter or email list that will keep your customers loyal and visiting your website is very important. You must have these leads to sell to if you really want your product to click. You may actually find your money working for you already, if you have painstakingly taken the time to build your list with both quality and quantity.
C = CONVERT LIST OF LEADS INTO BUYERS
Your prospects will cease to bring you income unless you get them to buy from you. This is a product of a relationship that you will have to give a lot of time and energy for. People will not buy from you unless they already trust you and have you established as as reliable person who can deliver his promises and go beyond the typical sales pitch.
Among many other things, you must go beyond the purely profit-oriented mindset and go for a win-win situation where your buyers will be able to benefit with high quality service while you get well compensated for it.
Tender loving care may seem like a funny term to give to a business, but it will actually spell the difference between a business success and a business failure. And the TLC system is not just all about love. It also stands for the things that will help you make a big list for your Internet marketing business.
TLC is mainly the three most important factors to mast money making online through Internet marketing. Know these, apply these and you will be well on your way to becoming an Internet marketing guru yourself.
T = TRAFFIC
Traffic generation is one of your best online allies. If you develop the knack for bringing visitors to your website, you will be able to market effectively. You must make your site viewed often by many people so that it will reach your target market and constantly regain exposure from them. You will stand a better chance at selling your products if you have good traffic.
Managing your traffic will also help you know your status in your business and what actions you must take to maintain and improve it. Traffic building is very difficult to self-study. Often, you will need a mentor to steer you in the right direction of building and managing site traffic. There are various ways of building traffic which can either be free or paid.
L = LEADS
Your leads are those visitors who like what they saw so much that they are willing to subscribe to you on a daily basis. Building your newsletter or email list that will keep your customers loyal and visiting your website is very important. You must have these leads to sell to if you really want your product to click. You may actually find your money working for you already, if you have painstakingly taken the time to build your list with both quality and quantity.
C = CONVERT LIST OF LEADS INTO BUYERS
Your prospects will cease to bring you income unless you get them to buy from you. This is a product of a relationship that you will have to give a lot of time and energy for. People will not buy from you unless they already trust you and have you established as as reliable person who can deliver his promises and go beyond the typical sales pitch.
Among many other things, you must go beyond the purely profit-oriented mindset and go for a win-win situation where your buyers will be able to benefit with high quality service while you get well compensated for it.
Overcome Big Obstacles For Unlimited Profits
By: Scott Magers
DON'T DO EVERYTHING YOURSELF- DELEGATE WISELY
Do you want unlimited profits? Are you wearing every hat in your business? DON'T! If you want to achieve massive growth and have a business that is scalable you must change the way you are currently thinking and operating.
Internet marketing master coach and trainer Rich Schefren of Strategic Profits, Inc. explains that scalability starts with thinking that it's good enough to find systems or other people that can do it as well as it needs to be done to accomplish the objective. It doesn't have to be any better or even as good as you are.
Schefren explains that as you have a problem trying to get it all done by yourself in the beginning, it will only grow exponentially terribly quickly as you become larger.
You start asking yourself constantly, how can this get done without me?
YOUR TIME IS PRECIOUS, WASTE NOT
One of the first things is to not have customers with one-on-one e-mail contact with you. You develop a customer system where even if it was you managing it, it didn't look like it was you. You could then outsource or put a person or system into place easily without having your customer base suddenly upset with you for not being personally available anymore.
Another area is not to be your own Web master. Start outsourcing at first on a piece by piece basis. The best thing is to have things that you know have to be done, but you don't know how to do them so you plug people and systems into place who do know.
A.D.D. TO THE RESCUE
An important advantage has been learned from successful people who have a form of A.D.D. (Attention Deficit Disorder). Once you know this secret, you won't have to have A.D.D. to leverage this hyper-advanced mindset to make yourself much more productive. (More on this is mentioned in Rich Schefren's latest report…)
Also, Rich Schefren advises how and why you should never work without a timer no matter what business task you have tackled, including something you think it would be better for you to do slowly.
Reading how to do something is often not enough, which is why a need a coach to walk you through the process of experiencing it yourself.
It quickly becomes necessary to know all the numbers of your business so you can see what needs to be changed, and whether the change improved anything.
Rich Schefren mentions you can hire people part time on the promise of future profits for them to share in. You don't know what you don't know. Schefren students use specific systems and solutions to always keep progress moving in the right direction. You want to go from unconscious incompetence to unconscious competence so you can do things well and quickly without thinking about it.
DON'T DO EVERYTHING YOURSELF- DELEGATE WISELY
Do you want unlimited profits? Are you wearing every hat in your business? DON'T! If you want to achieve massive growth and have a business that is scalable you must change the way you are currently thinking and operating.
Internet marketing master coach and trainer Rich Schefren of Strategic Profits, Inc. explains that scalability starts with thinking that it's good enough to find systems or other people that can do it as well as it needs to be done to accomplish the objective. It doesn't have to be any better or even as good as you are.
Schefren explains that as you have a problem trying to get it all done by yourself in the beginning, it will only grow exponentially terribly quickly as you become larger.
You start asking yourself constantly, how can this get done without me?
YOUR TIME IS PRECIOUS, WASTE NOT
One of the first things is to not have customers with one-on-one e-mail contact with you. You develop a customer system where even if it was you managing it, it didn't look like it was you. You could then outsource or put a person or system into place easily without having your customer base suddenly upset with you for not being personally available anymore.
Another area is not to be your own Web master. Start outsourcing at first on a piece by piece basis. The best thing is to have things that you know have to be done, but you don't know how to do them so you plug people and systems into place who do know.
A.D.D. TO THE RESCUE
An important advantage has been learned from successful people who have a form of A.D.D. (Attention Deficit Disorder). Once you know this secret, you won't have to have A.D.D. to leverage this hyper-advanced mindset to make yourself much more productive. (More on this is mentioned in Rich Schefren's latest report…)
Also, Rich Schefren advises how and why you should never work without a timer no matter what business task you have tackled, including something you think it would be better for you to do slowly.
Reading how to do something is often not enough, which is why a need a coach to walk you through the process of experiencing it yourself.
It quickly becomes necessary to know all the numbers of your business so you can see what needs to be changed, and whether the change improved anything.
Rich Schefren mentions you can hire people part time on the promise of future profits for them to share in. You don't know what you don't know. Schefren students use specific systems and solutions to always keep progress moving in the right direction. You want to go from unconscious incompetence to unconscious competence so you can do things well and quickly without thinking about it.
What Is Online Brokering?
By: Stuart Pearce
If you are an affiliate marketer or you want to start an internet home business, online brokering is an exciting way to use your sales skills, expand your social network, and earn commissions along the way.
For many online businesses, creating a steady stream of visitors can be frustrating. Many times, these new business owners cannot devote enough time to building an email list and following up with customers. As a result, their businesses are less successful. When you become an online broker, you will work with struggling business owners and those who have extensive email lists by introducing them and suggesting a joint venture. Not only will you be helping out businesses in need, you will be able to earn healthy commissions from your networking efforts.
Who can become an online broker?
Anyone can become an online broker. Those who have a large online social network, those who are internet marketing savvy, or those who are new to the internet, but who want to learn how to find prospects to create joint ventures, can become online brokers. You can do this on the side or make it a full-time job.
As you become more familiar with online marketing, you will be able make more deals in a shorter amount of time, which will equal more in commissions.
Benefits of becoming an online broker
There are many benefits to brokering joint ventures online including:
• Using sales or marketing experience
• Earning commissions for working a few hours a day
• Brokering positions are unlimited
• Good extra income for those in affiliate marketing
• Increase online social network
• Build a solid reputation which will lead to additional business
Online brokers enjoy the same freedoms as others who run their own home businesses. But instead of worrying about filling orders, customer complaints, and monthly sales quotas, online brokers only need to focus on pairing businesses that can profit from a joint venture.
Learning how to become an online broker
If you are already involved in affiliate marketing, then you should know plenty of people who have been involved in joint ventures or who are looking for a joint venture. Contacting people and putting them in contact with others is really all you will need to do.
But if you are new to affiliate marketing or want to take your home business in a new direction, there are online courses, ebooks, and newsletters available that can teach you how to become an online broker.
Brokering email lists
If you have a talent for creating email lists, you can sell them to those who want to increase their sales. Many times, those who work in affiliate marketing will sell email lists as a way to generate more income. As long as you are honest and let people know their addresses will be used by other companies, then you are allowed to sell email lists. Place a disclaimer on your web site or let visitors choose to receive email only from you or from others.
Online brokering is a great way to earn money, help online businesses grow, and bring people together on the internet.
If you are an affiliate marketer or you want to start an internet home business, online brokering is an exciting way to use your sales skills, expand your social network, and earn commissions along the way.
For many online businesses, creating a steady stream of visitors can be frustrating. Many times, these new business owners cannot devote enough time to building an email list and following up with customers. As a result, their businesses are less successful. When you become an online broker, you will work with struggling business owners and those who have extensive email lists by introducing them and suggesting a joint venture. Not only will you be helping out businesses in need, you will be able to earn healthy commissions from your networking efforts.
Who can become an online broker?
Anyone can become an online broker. Those who have a large online social network, those who are internet marketing savvy, or those who are new to the internet, but who want to learn how to find prospects to create joint ventures, can become online brokers. You can do this on the side or make it a full-time job.
As you become more familiar with online marketing, you will be able make more deals in a shorter amount of time, which will equal more in commissions.
Benefits of becoming an online broker
There are many benefits to brokering joint ventures online including:
• Using sales or marketing experience
• Earning commissions for working a few hours a day
• Brokering positions are unlimited
• Good extra income for those in affiliate marketing
• Increase online social network
• Build a solid reputation which will lead to additional business
Online brokers enjoy the same freedoms as others who run their own home businesses. But instead of worrying about filling orders, customer complaints, and monthly sales quotas, online brokers only need to focus on pairing businesses that can profit from a joint venture.
Learning how to become an online broker
If you are already involved in affiliate marketing, then you should know plenty of people who have been involved in joint ventures or who are looking for a joint venture. Contacting people and putting them in contact with others is really all you will need to do.
But if you are new to affiliate marketing or want to take your home business in a new direction, there are online courses, ebooks, and newsletters available that can teach you how to become an online broker.
Brokering email lists
If you have a talent for creating email lists, you can sell them to those who want to increase their sales. Many times, those who work in affiliate marketing will sell email lists as a way to generate more income. As long as you are honest and let people know their addresses will be used by other companies, then you are allowed to sell email lists. Place a disclaimer on your web site or let visitors choose to receive email only from you or from others.
Online brokering is a great way to earn money, help online businesses grow, and bring people together on the internet.
Keep Your Visitors Smiling, Even on Error Pages
By: Andrew Grant
A web guru friend of mine recently surprised me with some valuable information I've been missing for years.
We were discussing the subject of error pages and he revealed something that was completely new to me. "Of course you can customize your error pages".
I was amazed. He nearly fell off his chair laughing at me when I said that I always thought those 404 error pages came from some central internet point beyond my reach and that they all looked exactly the same.
When he had calmed down a little, he patiently explained that an there are scores of error codes covering many different situations. They are all three digits, such as 500 – Server Error, 408 – Request Timeout and of course the familiar 404 – Not found, which most of us see fairly regularly.
He went on to say that 404 errors are sometimes caused by users incorrectly typing in a page name, but quite often it can be just a communication glitch between one end and the other and if you hit refresh, you'll usually get right back on track.
Despite what I thought, the content of error pages does not come from some omnipotent global hub, some kind of web-central, but are in fact pages held on the server of your web host. If an error condition is flagged up the server simply dips into the directory and throws up a standard error page.
Now that means that you can replace their standard error pages with something of your own and simply tell the host to serve that instead. And that started me thinking very hard.
How would it be if I was able to take the chance to make my visitors smile instead of groan and assist them in a friendly way to get back to where they were going. My friend explained that we simply needed to create two files and upload them to my site.
The first one is the replacement error page itself. I decided we should give it the same look and feel as the rest of my site, so we added the banner at the top and some of the navigation links. Then I entered a cheery message saying "Oops, sorry – something's gone wrong. It happens sometimes, but don't worry, it's not serious. Click here and we'll have you back on track in no time" Then at the bottom is a simple link to take people back to my homepage.
On a large site with multiple pages, it might be more user friendly if they can then link straight to your sitemap and figure out what they want from there.
The second file is one called .htaccess. This is a little text file, which contains a few lines of code telling your web-host which errors to pick up and which page to show in which event. Simple. Well simple for my friend anyway, but he assures me that anyone halfway competent can do it. In fact he says that your web-host will probably have full instructions on their help pages.
So what's the point of doing this? One of the key reasons is the impatience of the average user; we are all impulsive button pushers and if it stops we get easily irritated. The last thing you want to do, is have this drive your prospects away, so take advantage of this opportunity to strengthen the tenuous relationship, just before it is broken off.
Secondly, as any good web marketer knows, any chance that you have to make a positive impression is worth grabbing. Your error page is another opportunity to show your personality to your site visitors, so choose a friendly tone and it will be appreciated.
So take a closer look at your error pages and learn to make them lovable.
A web guru friend of mine recently surprised me with some valuable information I've been missing for years.
We were discussing the subject of error pages and he revealed something that was completely new to me. "Of course you can customize your error pages".
I was amazed. He nearly fell off his chair laughing at me when I said that I always thought those 404 error pages came from some central internet point beyond my reach and that they all looked exactly the same.
When he had calmed down a little, he patiently explained that an there are scores of error codes covering many different situations. They are all three digits, such as 500 – Server Error, 408 – Request Timeout and of course the familiar 404 – Not found, which most of us see fairly regularly.
He went on to say that 404 errors are sometimes caused by users incorrectly typing in a page name, but quite often it can be just a communication glitch between one end and the other and if you hit refresh, you'll usually get right back on track.
Despite what I thought, the content of error pages does not come from some omnipotent global hub, some kind of web-central, but are in fact pages held on the server of your web host. If an error condition is flagged up the server simply dips into the directory and throws up a standard error page.
Now that means that you can replace their standard error pages with something of your own and simply tell the host to serve that instead. And that started me thinking very hard.
How would it be if I was able to take the chance to make my visitors smile instead of groan and assist them in a friendly way to get back to where they were going. My friend explained that we simply needed to create two files and upload them to my site.
The first one is the replacement error page itself. I decided we should give it the same look and feel as the rest of my site, so we added the banner at the top and some of the navigation links. Then I entered a cheery message saying "Oops, sorry – something's gone wrong. It happens sometimes, but don't worry, it's not serious. Click here and we'll have you back on track in no time" Then at the bottom is a simple link to take people back to my homepage.
On a large site with multiple pages, it might be more user friendly if they can then link straight to your sitemap and figure out what they want from there.
The second file is one called .htaccess. This is a little text file, which contains a few lines of code telling your web-host which errors to pick up and which page to show in which event. Simple. Well simple for my friend anyway, but he assures me that anyone halfway competent can do it. In fact he says that your web-host will probably have full instructions on their help pages.
So what's the point of doing this? One of the key reasons is the impatience of the average user; we are all impulsive button pushers and if it stops we get easily irritated. The last thing you want to do, is have this drive your prospects away, so take advantage of this opportunity to strengthen the tenuous relationship, just before it is broken off.
Secondly, as any good web marketer knows, any chance that you have to make a positive impression is worth grabbing. Your error page is another opportunity to show your personality to your site visitors, so choose a friendly tone and it will be appreciated.
So take a closer look at your error pages and learn to make them lovable.
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