By: Chris Haycock
Well, this is something we are all looking for aren't we? OK, I suppose we need to know just what attributes the perfect product would have. I reckon they can be summed up as follows:
1) It should be precisely what the the customer wants, and is actively looking for.
2) It should be unique to you. That is that it cannot be purchased from anyone or anywhere else. This does not mean that it has to be a totally original product, as we all know there is very little left that is actually unique. It just should not be available in the exact format/style that you are offering.
3) The perceived value of the product should be a lot higher than the actual production cost. For example a manual or a course can have a mark up of anything between 500% and 1000%, even more in some cases. This way we make a nice profit. What are we in business for?
4) The product should be a quality product, and should look and feel it. Thus ensuring that your customer is happy, and confident of it's value. A quality product also has the additional benefit of reducing refunds. We don't want too many of those.
5) It should be easily deliverable, that is, not requiring special delivery, and not easily breakable or damaged in the post. Of course, downloadable products avoid all these pitfalls.
This brings us to products that should be avoided. I'm sure I don't need to say it but please stay away from anything that could be regarded as illegal or unethical. If you are selling items that you have not personally created or produced for example, you have to acquire the resale rights. These do not have to be expensive, but you are in for a heap of trouble if you don't have them. Also you should stay away from anything that could be considered in bad taste, there's loads of excellent stuff out there without straying into those realms, and you really don't want to be tarred with that brush. The comeback you are likely to get is just not worth it. Business can be tough enough without that sort of hassle. As mentioned before, avoid poor quality products. Customers can, and do, demand refunds, and your refund rate will be much higher with a rubbish product. Don't cheat people, refunds are time consuming and costly, and it will make it difficult, if not impossible for you to sell your expensive back end product at a later date. Fragile, bulky, and difficult to pack items should be stayed away from. Broken and damaged goods will also generate complaints. Heavy items will be expensive to post/deliver. Your product should be as inexpensive as possible to deliver.
A successful product is probably not going to be unique. There aren't many of those left. However, your product can stand out from the crowd as having better presentation, higher quality, and better value. It should stress the benefits to your customer. Benefits count, not features. They should be obvious to your customer, over and above anything similar offered by your competitors.
When you weigh it all up, what do you think is the perfect Internet product? Pretty obvious when you look at it isn't it? I'm sure you all know the answer. Of course. It's Information Products! They satisfy all the above criteria, and they are easily sourced or created. I'll show you how in future articles.
Minggu, 20 Januari 2008
Behind every successful eBay seller, there’s a blog!!
By: John Thornhill
If you are a serious eBay seller who wants to boost his eBay sales figures, let me tell you, the only way to do it is to increase the traffic to your auction listings.
Registered users and frequent visitors of eBay must be aware of the recent addition on their website popularly known as eBay blogs. But, how many of you have actually tired it to enhance your web traffic and subsequently your sale on the most visited eBay website. If you have been one of those who underestimate the potential of blogging on eBay, I think it's about time you wake up and take a hard look at what it is and the incredible ways in which it can help you. If you are an active member of eBay, you can sign up for your own free blog and open the doors for more traffic, more business, and naturally, more profits.
How to start blogging on eBay?
Blogging on eBay is easy, and providing great content to worldwide eBay users will keep them coming back for more. Through a platform as influential as eBay blogs, you can communicate with you loyal patrons and inform them about the latest developments pertaining to your forte. When you visit the following URL http://blogs.ebay.com/, you will see an option that says "Start Blogging" and all you need to do is click on it to begin your blogging expedition.
What are blogs?
For those who do not know what a blog is, let me explain… A blog is nothing but an online journal and through your blogs, you convey news and views about yourself and of course, your auction sales on a regular basis. Many people these days are taking up blogging to publish their opinions on the Internet and get closer to the outside world.
What should my blog contain?
Now that you have understood what blogging is all about, let me quickly tell you what you should include in your blogs to make it an absorbing reading material. Blogging can be very addictive and as you start blogging, it won't take you long to figure out what appeals to your customers. Enlighten your customers about the kind of products you sell, a bit about your auctions and some stuff that can throw light on the nature of your business. For instance, if you sell computers and that's your specialization, you can provide lot of info regarding computer maintenance, upgrading computers, price comparison, best deals, and so on. What's important here is that your customers must be satisfied with your information and guidance and should be eager to read your next blog.
Although its okay once in a while to write a blog to introduce a new item you have included in your auction, more emphasis should be laid on providing lots and lots of authentic information about your area of expertise. Commenting on other people's blogs and using blog tags (these are keywords to enable people find you easily) can also help you increase your web traffic.
If you are a serious eBay seller who wants to boost his eBay sales figures, let me tell you, the only way to do it is to increase the traffic to your auction listings.
Registered users and frequent visitors of eBay must be aware of the recent addition on their website popularly known as eBay blogs. But, how many of you have actually tired it to enhance your web traffic and subsequently your sale on the most visited eBay website. If you have been one of those who underestimate the potential of blogging on eBay, I think it's about time you wake up and take a hard look at what it is and the incredible ways in which it can help you. If you are an active member of eBay, you can sign up for your own free blog and open the doors for more traffic, more business, and naturally, more profits.
How to start blogging on eBay?
Blogging on eBay is easy, and providing great content to worldwide eBay users will keep them coming back for more. Through a platform as influential as eBay blogs, you can communicate with you loyal patrons and inform them about the latest developments pertaining to your forte. When you visit the following URL http://blogs.ebay.com/, you will see an option that says "Start Blogging" and all you need to do is click on it to begin your blogging expedition.
What are blogs?
For those who do not know what a blog is, let me explain… A blog is nothing but an online journal and through your blogs, you convey news and views about yourself and of course, your auction sales on a regular basis. Many people these days are taking up blogging to publish their opinions on the Internet and get closer to the outside world.
What should my blog contain?
Now that you have understood what blogging is all about, let me quickly tell you what you should include in your blogs to make it an absorbing reading material. Blogging can be very addictive and as you start blogging, it won't take you long to figure out what appeals to your customers. Enlighten your customers about the kind of products you sell, a bit about your auctions and some stuff that can throw light on the nature of your business. For instance, if you sell computers and that's your specialization, you can provide lot of info regarding computer maintenance, upgrading computers, price comparison, best deals, and so on. What's important here is that your customers must be satisfied with your information and guidance and should be eager to read your next blog.
Although its okay once in a while to write a blog to introduce a new item you have included in your auction, more emphasis should be laid on providing lots and lots of authentic information about your area of expertise. Commenting on other people's blogs and using blog tags (these are keywords to enable people find you easily) can also help you increase your web traffic.
Behind every successful eBay seller, there’s a blog!!
By: John Thornhill
If you are a serious eBay seller who wants to boost his eBay sales figures, let me tell you, the only way to do it is to increase the traffic to your auction listings.
Registered users and frequent visitors of eBay must be aware of the recent addition on their website popularly known as eBay blogs. But, how many of you have actually tired it to enhance your web traffic and subsequently your sale on the most visited eBay website. If you have been one of those who underestimate the potential of blogging on eBay, I think it's about time you wake up and take a hard look at what it is and the incredible ways in which it can help you. If you are an active member of eBay, you can sign up for your own free blog and open the doors for more traffic, more business, and naturally, more profits.
How to start blogging on eBay?
Blogging on eBay is easy, and providing great content to worldwide eBay users will keep them coming back for more. Through a platform as influential as eBay blogs, you can communicate with you loyal patrons and inform them about the latest developments pertaining to your forte. When you visit the following URL http://blogs.ebay.com/, you will see an option that says "Start Blogging" and all you need to do is click on it to begin your blogging expedition.
What are blogs?
For those who do not know what a blog is, let me explain… A blog is nothing but an online journal and through your blogs, you convey news and views about yourself and of course, your auction sales on a regular basis. Many people these days are taking up blogging to publish their opinions on the Internet and get closer to the outside world.
What should my blog contain?
Now that you have understood what blogging is all about, let me quickly tell you what you should include in your blogs to make it an absorbing reading material. Blogging can be very addictive and as you start blogging, it won't take you long to figure out what appeals to your customers. Enlighten your customers about the kind of products you sell, a bit about your auctions and some stuff that can throw light on the nature of your business. For instance, if you sell computers and that's your specialization, you can provide lot of info regarding computer maintenance, upgrading computers, price comparison, best deals, and so on. What's important here is that your customers must be satisfied with your information and guidance and should be eager to read your next blog.
Although its okay once in a while to write a blog to introduce a new item you have included in your auction, more emphasis should be laid on providing lots and lots of authentic information about your area of expertise. Commenting on other people's blogs and using blog tags (these are keywords to enable people find you easily) can also help you increase your web traffic.
If you are a serious eBay seller who wants to boost his eBay sales figures, let me tell you, the only way to do it is to increase the traffic to your auction listings.
Registered users and frequent visitors of eBay must be aware of the recent addition on their website popularly known as eBay blogs. But, how many of you have actually tired it to enhance your web traffic and subsequently your sale on the most visited eBay website. If you have been one of those who underestimate the potential of blogging on eBay, I think it's about time you wake up and take a hard look at what it is and the incredible ways in which it can help you. If you are an active member of eBay, you can sign up for your own free blog and open the doors for more traffic, more business, and naturally, more profits.
How to start blogging on eBay?
Blogging on eBay is easy, and providing great content to worldwide eBay users will keep them coming back for more. Through a platform as influential as eBay blogs, you can communicate with you loyal patrons and inform them about the latest developments pertaining to your forte. When you visit the following URL http://blogs.ebay.com/, you will see an option that says "Start Blogging" and all you need to do is click on it to begin your blogging expedition.
What are blogs?
For those who do not know what a blog is, let me explain… A blog is nothing but an online journal and through your blogs, you convey news and views about yourself and of course, your auction sales on a regular basis. Many people these days are taking up blogging to publish their opinions on the Internet and get closer to the outside world.
What should my blog contain?
Now that you have understood what blogging is all about, let me quickly tell you what you should include in your blogs to make it an absorbing reading material. Blogging can be very addictive and as you start blogging, it won't take you long to figure out what appeals to your customers. Enlighten your customers about the kind of products you sell, a bit about your auctions and some stuff that can throw light on the nature of your business. For instance, if you sell computers and that's your specialization, you can provide lot of info regarding computer maintenance, upgrading computers, price comparison, best deals, and so on. What's important here is that your customers must be satisfied with your information and guidance and should be eager to read your next blog.
Although its okay once in a while to write a blog to introduce a new item you have included in your auction, more emphasis should be laid on providing lots and lots of authentic information about your area of expertise. Commenting on other people's blogs and using blog tags (these are keywords to enable people find you easily) can also help you increase your web traffic.
Kamis, 10 Januari 2008
5 Factors of an Effective eCommerce Web Site Design
By: Abel Quitoriano
An eCommerce Web Site provides a secure Internet-based facility for transactions between a business and a customer. It can use rich media presentations to help customers in their buying decisions, provide live support for customer inquiries, take and fulfill orders, and even provide real-time tracking of deliveries for physical products. Whatever feature these eCommerce web sites may have, they have one primary purpose and that is to bring in sales for the company 24 hours a day.
Although setting up an eCommerce web site has never been easier, the bigger challenge for most businesses is to set-up an effective website that tirelessly pulls in sales for the company day in and day out. The crucial element is in the design and structure of your eCommerce web site. This will make or break your online venture. It’s like having a 200 horsepower engine but without the proper chassis, it will end up nowhere.
So, in order to ensure a good return on the time, money and skill to be invested, make sure you take these factors into account.
1. Answer the #1 Question in Your Customer’s Mind
All successful eCommerce web sites know how to answer one critical question of customers – “What’s in it for me?” Let’s face it, all customers are “me-oriented.” You, yourself, are a customer and you can attest that before you give any bit of attention to a product or service, it must first answer, “what’s in it for you?”
So if you don’t give site visitors a reason to care about your product or services, no amount of sophistication to your eCommerce site can deliver the sale.
2. Organized content
Ever been into a market place where every vendor yells at you about what they have to offer? Not only is it confusing, it’s irritating. This would also be the case if you’re trying to present all your products benefits, features, prices and promos on a single page.
So structure your content wisely. Categorize your products or services based on functionality, benefit, feature, color, or size. However it may be, always put yourself in your customer’s shoes. Organize your products/services on how you think your customer can best find and decide on what he or she is looking for.
3. Use color and images to your advantage
Colors and images inspire feelings. It’s no accident why coffee shops like Starbucks and Coffee Bean are using almost the same color tones and images. Upon entering them, you instantly feel soothed by the ambiance and the cozy chairs invite you to sit, unwind, forget the world while enjoying the warmth, aroma and taste of coffee.
In almost the same way, proper use of color and images in your eCommerce web site will set the mood for your clients to stay awhile, read, listen or watch about what your product can do for them.
4. Don’t over sell or over promise
Nothing will make a customer hold-on to his wallet and ran away faster that an infomercial sounding sales pitch. No matter how other marketers would vouch that it’s effective, don’t degrade your web site by sounding like a used car salesman.
Your website should convey a lot of credibility and prestige to gain your customers trust.
And lastly…
5. High touch vs high tech
It’s no doubt that an eCommerce web site has a lot of intricacies wired into it in order to quickly process multiple online transactions at any given time. It’s a whole lot more efficient compared to hiring a lot of sales people to handle every customer on a one-on-one basis. However, you should never use the ‘high-techness’ of your web site to impress your customers. Gone are the days when people are awestruck by technology. As a matter of fact, some are already nauseated by it.
Instead the your eCommerce web site should interact to customers the way a real person would. It should be User-intuitive where only information and functions relevant to the customer are presented to him or her.
Since people want information and they want it now, your eCommerce web site should create an impression that you can cater to their wants.
An eCommerce Web Site provides a secure Internet-based facility for transactions between a business and a customer. It can use rich media presentations to help customers in their buying decisions, provide live support for customer inquiries, take and fulfill orders, and even provide real-time tracking of deliveries for physical products. Whatever feature these eCommerce web sites may have, they have one primary purpose and that is to bring in sales for the company 24 hours a day.
Although setting up an eCommerce web site has never been easier, the bigger challenge for most businesses is to set-up an effective website that tirelessly pulls in sales for the company day in and day out. The crucial element is in the design and structure of your eCommerce web site. This will make or break your online venture. It’s like having a 200 horsepower engine but without the proper chassis, it will end up nowhere.
So, in order to ensure a good return on the time, money and skill to be invested, make sure you take these factors into account.
1. Answer the #1 Question in Your Customer’s Mind
All successful eCommerce web sites know how to answer one critical question of customers – “What’s in it for me?” Let’s face it, all customers are “me-oriented.” You, yourself, are a customer and you can attest that before you give any bit of attention to a product or service, it must first answer, “what’s in it for you?”
So if you don’t give site visitors a reason to care about your product or services, no amount of sophistication to your eCommerce site can deliver the sale.
2. Organized content
Ever been into a market place where every vendor yells at you about what they have to offer? Not only is it confusing, it’s irritating. This would also be the case if you’re trying to present all your products benefits, features, prices and promos on a single page.
So structure your content wisely. Categorize your products or services based on functionality, benefit, feature, color, or size. However it may be, always put yourself in your customer’s shoes. Organize your products/services on how you think your customer can best find and decide on what he or she is looking for.
3. Use color and images to your advantage
Colors and images inspire feelings. It’s no accident why coffee shops like Starbucks and Coffee Bean are using almost the same color tones and images. Upon entering them, you instantly feel soothed by the ambiance and the cozy chairs invite you to sit, unwind, forget the world while enjoying the warmth, aroma and taste of coffee.
In almost the same way, proper use of color and images in your eCommerce web site will set the mood for your clients to stay awhile, read, listen or watch about what your product can do for them.
4. Don’t over sell or over promise
Nothing will make a customer hold-on to his wallet and ran away faster that an infomercial sounding sales pitch. No matter how other marketers would vouch that it’s effective, don’t degrade your web site by sounding like a used car salesman.
Your website should convey a lot of credibility and prestige to gain your customers trust.
And lastly…
5. High touch vs high tech
It’s no doubt that an eCommerce web site has a lot of intricacies wired into it in order to quickly process multiple online transactions at any given time. It’s a whole lot more efficient compared to hiring a lot of sales people to handle every customer on a one-on-one basis. However, you should never use the ‘high-techness’ of your web site to impress your customers. Gone are the days when people are awestruck by technology. As a matter of fact, some are already nauseated by it.
Instead the your eCommerce web site should interact to customers the way a real person would. It should be User-intuitive where only information and functions relevant to the customer are presented to him or her.
Since people want information and they want it now, your eCommerce web site should create an impression that you can cater to their wants.
Sell Those Products with Yahoo Store Designer
By: Matthew Bredel
Around the Internet, up and coming business people are turning towards ecommerce websites to promote their products and services. One genuine way to do this is by building a Yahoo store. For those looking to start an internet business for the first time, starting out with a Yahoo store is an ideal solution. Taking advantage of the Yahoo store designer program can present users with their own ecommerce web design along with search engine optimizing tools, training tutorials, AND MORE. With your own design store on the Web, Yahoo has the reputation to back it up with more than 17,000 business owners and billions of dollars going through the Yahoo platform.
Yahoo store builders have plenty of services, making it the ideal solution for an ecommerce website startup by anyone. Along with 17,000 merchants, it is one of the most popular portal shopping sites on the Web with more than 18 million visitors alone in 2001. From RTML template help to basic startup, Yahoo store services have proven themselves time and time again. Yahoo store builder solutions include web hosting, ecommerce, domain, and marketing services. In order to achieve those Yahoo store profits, web hosting through Yahoo is the first step. It comes equipped with web site building tools, an unlimited number of web pages, and 24 hour customer support.
If you don't know Andy Jenkins, you can still take advantage of the Yahoo stores ecommerce solutions. It is possible to manage up to 50,000 products and develop a professional looking website using Yahoos own tools. Third party tools are also supported, so if you want to use FTP programs to perform your work, it can be done. Also, Yahoo site builder supports a multi page checkout system along with site statistic pages where you automatically calculate tax and shipping along with your products. If RTML challenges leave you confused, there is customer service and getting started guides as well.
One of the best things about the Internet is that there are plenty of experts willing to guide you through the marketing process. Although most of these experts are average Joes posing as experts, some have received critical acclaim in the industries they represent. One of these experts who has worked the Yahoo store builder to his advantage is Andy Jenkins. One of the leaders in the ecommerce website industry is a man known as Andy Jenkins who has revolutionized the Yahoo store world by storm with his Online Store Profits, A Step-by-Step System e-book. As an expert with millions in sales, one of the tips he stresses is to use store building software that comes with templates that reflect the nature of your business. His techniques can be applied by virtually everyone from the newbie to the skilled enthusiast. If you want to make those steady yahoo-store-profits there are plenty of resources on the Internet to get started. Remember, the Internet should be the first place you turn to for complete advice and guidance on ecommerce building.
Around the Internet, up and coming business people are turning towards ecommerce websites to promote their products and services. One genuine way to do this is by building a Yahoo store. For those looking to start an internet business for the first time, starting out with a Yahoo store is an ideal solution. Taking advantage of the Yahoo store designer program can present users with their own ecommerce web design along with search engine optimizing tools, training tutorials, AND MORE. With your own design store on the Web, Yahoo has the reputation to back it up with more than 17,000 business owners and billions of dollars going through the Yahoo platform.
Yahoo store builders have plenty of services, making it the ideal solution for an ecommerce website startup by anyone. Along with 17,000 merchants, it is one of the most popular portal shopping sites on the Web with more than 18 million visitors alone in 2001. From RTML template help to basic startup, Yahoo store services have proven themselves time and time again. Yahoo store builder solutions include web hosting, ecommerce, domain, and marketing services. In order to achieve those Yahoo store profits, web hosting through Yahoo is the first step. It comes equipped with web site building tools, an unlimited number of web pages, and 24 hour customer support.
If you don't know Andy Jenkins, you can still take advantage of the Yahoo stores ecommerce solutions. It is possible to manage up to 50,000 products and develop a professional looking website using Yahoos own tools. Third party tools are also supported, so if you want to use FTP programs to perform your work, it can be done. Also, Yahoo site builder supports a multi page checkout system along with site statistic pages where you automatically calculate tax and shipping along with your products. If RTML challenges leave you confused, there is customer service and getting started guides as well.
One of the best things about the Internet is that there are plenty of experts willing to guide you through the marketing process. Although most of these experts are average Joes posing as experts, some have received critical acclaim in the industries they represent. One of these experts who has worked the Yahoo store builder to his advantage is Andy Jenkins. One of the leaders in the ecommerce website industry is a man known as Andy Jenkins who has revolutionized the Yahoo store world by storm with his Online Store Profits, A Step-by-Step System e-book. As an expert with millions in sales, one of the tips he stresses is to use store building software that comes with templates that reflect the nature of your business. His techniques can be applied by virtually everyone from the newbie to the skilled enthusiast. If you want to make those steady yahoo-store-profits there are plenty of resources on the Internet to get started. Remember, the Internet should be the first place you turn to for complete advice and guidance on ecommerce building.
Use Of Web 2.0 Online Video to Drive Traffic & Sales
Internet has made the transition from Web 1.0 which is html and static links to interactive, dynamic and user driven sites called Web 2.0. Web 2.0 sites are now the highly traffic spots that had been used by a lot of online marketers to boost their sales or services. Online video distribution & sharing is one of the key web 2.0 tools to expose your business to the world.
The use of video is an effective and simple way building a solid relationship with your clients. Video has truly arrived in the online marketing world. Basically, what we will see is every website on the internet becoming its own broadcasting system on the subject matter covered by the niche.
The 3 basic formulas of using video to drive traffic to your website involve:
* How to make an effective internet friendly video
* Must clear deliver your marketing message
* Where you should submit your video for maximum exposure
Internet Friendly Video
Although stats shows that 70% of net surfer are now using broadband to connect to internet, but if you video file is too big and take long time to load even with the broadband speed, you are out. Psychologically, most internet surfer's patient only stand for 6 - 8 seconds, they will "click away" if they need to wait too long for the file to load because they have other better options from many other website with the same topics. Hence, to make your video marketing work, the first thing you should look into is your video file format, Flash SWF is a better format then AVI format as the SWF file size tend to be smaller than AVI file size. There are many online video making and conversion tools available online where you can use to convert your file to a format that can load almost real time on internet and keep your potential customers at your side.
Clearly Deliver Your Marketing Message
No body wants to spend 30 minutes to watch your company history before the video go into the key topic. Hence, make sure your video is short and targeted to key marketing message.
Video Submission & Distribution
If you want market with video online, you video must get seen. So you need to submit your video to Web 2.0 Video sharing sites. You probably heard about YouTube & MySpace or you even watched the videos shared from these sites before. You are probably one of the millions users who are searching and looking for short video clips daily. There are online marketers who spend about 20 minutes to make a short video clip and upload to these sites and netted with the traffic and thousands in sales as an affiliate. This is the powerful of video marketing. Other then YouTube and MySpace, the recommended Web 2.0 sites to submit your video are:
* Google Video - You'll need to download a small piece of software in order to upload your video, but the extra 10 minutes makes it well worth your while for months to come!
* Yahoo Video - Smaller than Google Video and YouTube but still a lucrative place to upload your promo to.
* SoapBox dot com - An MSN video site.
* MetaCafe - Like google video they offer desktop software to make uploading easier on their users.
* PhotoBucket - has a Web 2.0 enabled video space.
* Webshots owned by CNET also offering website traffic opportunities through online video sharing.
* Netscape's video sharing is at Ning dot com.
In Summary,
Web 2.0 sites are current and futures hot spots for highly traffic sites. You can drive traffic from these sites using online video clips. Making an internet friendly video clips and submit to Web 2.0 video sharing sites will drive significant internet traffic to your websites and let you make more sales.
The use of video is an effective and simple way building a solid relationship with your clients. Video has truly arrived in the online marketing world. Basically, what we will see is every website on the internet becoming its own broadcasting system on the subject matter covered by the niche.
The 3 basic formulas of using video to drive traffic to your website involve:
* How to make an effective internet friendly video
* Must clear deliver your marketing message
* Where you should submit your video for maximum exposure
Internet Friendly Video
Although stats shows that 70% of net surfer are now using broadband to connect to internet, but if you video file is too big and take long time to load even with the broadband speed, you are out. Psychologically, most internet surfer's patient only stand for 6 - 8 seconds, they will "click away" if they need to wait too long for the file to load because they have other better options from many other website with the same topics. Hence, to make your video marketing work, the first thing you should look into is your video file format, Flash SWF is a better format then AVI format as the SWF file size tend to be smaller than AVI file size. There are many online video making and conversion tools available online where you can use to convert your file to a format that can load almost real time on internet and keep your potential customers at your side.
Clearly Deliver Your Marketing Message
No body wants to spend 30 minutes to watch your company history before the video go into the key topic. Hence, make sure your video is short and targeted to key marketing message.
Video Submission & Distribution
If you want market with video online, you video must get seen. So you need to submit your video to Web 2.0 Video sharing sites. You probably heard about YouTube & MySpace or you even watched the videos shared from these sites before. You are probably one of the millions users who are searching and looking for short video clips daily. There are online marketers who spend about 20 minutes to make a short video clip and upload to these sites and netted with the traffic and thousands in sales as an affiliate. This is the powerful of video marketing. Other then YouTube and MySpace, the recommended Web 2.0 sites to submit your video are:
* Google Video - You'll need to download a small piece of software in order to upload your video, but the extra 10 minutes makes it well worth your while for months to come!
* Yahoo Video - Smaller than Google Video and YouTube but still a lucrative place to upload your promo to.
* SoapBox dot com - An MSN video site.
* MetaCafe - Like google video they offer desktop software to make uploading easier on their users.
* PhotoBucket - has a Web 2.0 enabled video space.
* Webshots owned by CNET also offering website traffic opportunities through online video sharing.
* Netscape's video sharing is at Ning dot com.
In Summary,
Web 2.0 sites are current and futures hot spots for highly traffic sites. You can drive traffic from these sites using online video clips. Making an internet friendly video clips and submit to Web 2.0 video sharing sites will drive significant internet traffic to your websites and let you make more sales.
4 Astoundingly Simple Tactics That Can Increase Your Website Conversion Rate
By: Jo Han Mok
The art of website conversion, which is transforming your visitors into your customers is the problem that most Internet marketers face. People ask me,
"Is there something wrong with the sales letter or advertisement?"
"Is the design of the website affecting my sales?"
However, from what i have learnt from certain Marketing Sherpa case studies, it is just the little additions and tweaking here and there into your website that can actually increase website conversions as much as 30%.
Here are some of the tactics accomplished websites use to increase conversions:
1.Product Image
It has been proven that images play a part in making the customer judge if the product is in good condition or not. The larger the image, the better. Provide a thumbnail of our product next to your product description or advertisement. What you can do is to make sure that when your customers click on your thumbnail, they will have access to look at a larger image of the product.
If your product is a digital product, like a e-book, you can create visual graphics or an e-cover for it. Such a website to get e-covers from would be www.xwebgraphics.com. A visual graphic for an e-book or any other digital product for that matter has been known to increase website conversion rates as much as 300%!
2.Bestseller Lists
Bestsellers were known to get a lot of clicks, buy-ins and website conversion from customers. What you can do in your website is to create a column, especially on the right-hand side of the website to show customers the product or products that are selling like hotcakes.
Customers are reassured when bestsellers are shown because it tells them that a lot of people have bought the product and it gives them the impression that the product is good and value for money.
3.A-Z Listing
When you give a category of products listed under alphabetical order, they can find the product that they are looking for much more easily. Also it gives customers more variety to choose from. Let's say there are ten products listed under the letter ‘L'. By clicking on the letter 'L', they can see a variety of other products besides the ones they are looking for.
4.Product Reviews And Testimonials
For each product, you can have a list of product reviews and testimonials from other consumers who have bought the product so that your customer can decide on their purchase decision better. It is encouraged to have both negative and positive product reviews, because if you only have positive reviews for the product, customers can get skeptic when they feel that you, as a webmaster are not being truthful to them.
People normally think too much about how to increase their website conversion rates. But judging from these four simple tactics, it is really not that hard to implement them and see your website accumulate more sales.
The art of website conversion, which is transforming your visitors into your customers is the problem that most Internet marketers face. People ask me,
"Is there something wrong with the sales letter or advertisement?"
"Is the design of the website affecting my sales?"
However, from what i have learnt from certain Marketing Sherpa case studies, it is just the little additions and tweaking here and there into your website that can actually increase website conversions as much as 30%.
Here are some of the tactics accomplished websites use to increase conversions:
1.Product Image
It has been proven that images play a part in making the customer judge if the product is in good condition or not. The larger the image, the better. Provide a thumbnail of our product next to your product description or advertisement. What you can do is to make sure that when your customers click on your thumbnail, they will have access to look at a larger image of the product.
If your product is a digital product, like a e-book, you can create visual graphics or an e-cover for it. Such a website to get e-covers from would be www.xwebgraphics.com. A visual graphic for an e-book or any other digital product for that matter has been known to increase website conversion rates as much as 300%!
2.Bestseller Lists
Bestsellers were known to get a lot of clicks, buy-ins and website conversion from customers. What you can do in your website is to create a column, especially on the right-hand side of the website to show customers the product or products that are selling like hotcakes.
Customers are reassured when bestsellers are shown because it tells them that a lot of people have bought the product and it gives them the impression that the product is good and value for money.
3.A-Z Listing
When you give a category of products listed under alphabetical order, they can find the product that they are looking for much more easily. Also it gives customers more variety to choose from. Let's say there are ten products listed under the letter ‘L'. By clicking on the letter 'L', they can see a variety of other products besides the ones they are looking for.
4.Product Reviews And Testimonials
For each product, you can have a list of product reviews and testimonials from other consumers who have bought the product so that your customer can decide on their purchase decision better. It is encouraged to have both negative and positive product reviews, because if you only have positive reviews for the product, customers can get skeptic when they feel that you, as a webmaster are not being truthful to them.
People normally think too much about how to increase their website conversion rates. But judging from these four simple tactics, it is really not that hard to implement them and see your website accumulate more sales.
Article Submission – The Good and Bad
By: Davion Wong
Article submission is one popular proven way to pull in website visitors. Everyone who has been marketing for a while knows that. Webmasters and affiliates, or product owners understand what it is capable of doing, and many use them either as part of their website promotion strategy or as their core traffic building technique. In this article, we would look at some pros and cons of article submission and why people either love it or hate it absolutely.
The “Good” of Article Submission
Article submission would reap you many benefits when done correctly. Take a look at what these can mean for your online business and website.
1. One-way Free, High Google Page Rank Backlinks
If you have been marketing online for a while, you should know by now that one-way backlinks are the most valuable links you can find for your website. Search engines credit a lot of weight on one-way links when determining your website importance and relevance to specific keywords and topic. Article submission brings you one-way backlinks from article directories which normally have high Google page ranks. Best of all, they are free and almost immediately. You don’t even need to spend hundreds of dollars to buy links or beg other webmasters to exchange links.
2. Attract Real Targeted Visitors
Article submission ensures that those who visit your website are real targeted visitors. Now, if your article is used to presell your website or product site, then surely those who follow the article link would be pre-qualified visitors. Trust me in this; the visitors are more ready to buy your ebook or merchandise, or to sign up for a program you are promoting.
3. Establish Yourself as An Expert
Imagine your readers found your article in the service or topic category of the article directory. It can easily qualify you as an expert. Submit more articles and very soon, people would start to recommend your articles and website. Word spreads and more traffic follows.
The “Bad” of Article Submission
1. Not Everyone Can Write Well
Let’s face it. Not everyone is good with words and writing may not be your forte. But this should not stop you from using article submission to market your website and programs. There are always writers for hire.
2. Article Submission Can Be Time-Consuming
Submitting articles to several website would not take you more than an hour. But to optimize exposure, you would need to pound on the doors of dozens to hundreds of article submission directories. Even a 5-year old knows that is going to waste his childhood years.
3. Writing Articles Require Much Research
An article is like a poster. You either love it or ignore it totally. Give your readers an excellent piece of work and they would remember you. But writing quality articles require much effort, time and research to organize the facts into a meaningful piece of information. A way to work around it is to subscribe for Private Label Rights Articles membership sites.
That more or less summarizes the gist of article submission as a marketing technique. If you are keen to copy some surefire article marketing tips, you are welcome to visit my blog. Learn also how you can overcome the trouble of submitting to hundreds of article directories effortless and achieve greater sales target.
Article submission is one popular proven way to pull in website visitors. Everyone who has been marketing for a while knows that. Webmasters and affiliates, or product owners understand what it is capable of doing, and many use them either as part of their website promotion strategy or as their core traffic building technique. In this article, we would look at some pros and cons of article submission and why people either love it or hate it absolutely.
The “Good” of Article Submission
Article submission would reap you many benefits when done correctly. Take a look at what these can mean for your online business and website.
1. One-way Free, High Google Page Rank Backlinks
If you have been marketing online for a while, you should know by now that one-way backlinks are the most valuable links you can find for your website. Search engines credit a lot of weight on one-way links when determining your website importance and relevance to specific keywords and topic. Article submission brings you one-way backlinks from article directories which normally have high Google page ranks. Best of all, they are free and almost immediately. You don’t even need to spend hundreds of dollars to buy links or beg other webmasters to exchange links.
2. Attract Real Targeted Visitors
Article submission ensures that those who visit your website are real targeted visitors. Now, if your article is used to presell your website or product site, then surely those who follow the article link would be pre-qualified visitors. Trust me in this; the visitors are more ready to buy your ebook or merchandise, or to sign up for a program you are promoting.
3. Establish Yourself as An Expert
Imagine your readers found your article in the service or topic category of the article directory. It can easily qualify you as an expert. Submit more articles and very soon, people would start to recommend your articles and website. Word spreads and more traffic follows.
The “Bad” of Article Submission
1. Not Everyone Can Write Well
Let’s face it. Not everyone is good with words and writing may not be your forte. But this should not stop you from using article submission to market your website and programs. There are always writers for hire.
2. Article Submission Can Be Time-Consuming
Submitting articles to several website would not take you more than an hour. But to optimize exposure, you would need to pound on the doors of dozens to hundreds of article submission directories. Even a 5-year old knows that is going to waste his childhood years.
3. Writing Articles Require Much Research
An article is like a poster. You either love it or ignore it totally. Give your readers an excellent piece of work and they would remember you. But writing quality articles require much effort, time and research to organize the facts into a meaningful piece of information. A way to work around it is to subscribe for Private Label Rights Articles membership sites.
That more or less summarizes the gist of article submission as a marketing technique. If you are keen to copy some surefire article marketing tips, you are welcome to visit my blog. Learn also how you can overcome the trouble of submitting to hundreds of article directories effortless and achieve greater sales target.
The Truth About These One Time Offers
By: Jeffrey Solochek
You get an email about some product the marketer will sell you for only one dollar then right before you are taken to the page where you can download your product you are taken to one of these One Time offer pages. They tell you that this product on this page will only be offered to you once and that if you don't get it you will lose out forever, Right? I have had some of these OTO's in my web browser for days without me ever doing anything with them. I used to fall prey to these but after a while you learn some things about them.
I agree with the philosophy that you should not have an order page as the landing page for some product that you are selling but how many times do you have to see these OTO's before you finally grow tired of them? OTO's will eventually end up like these Free for all link pages, safelists, and everything else that has been over used.
Next time you get to one of these try bookmarking the OTO page and let's see if you can get to the page again. i bet you that almost every time you click on this bookmark that the OTO page will still come up. If these marketers would just take down the page after a certain amount of time then this would be actually a true OTO but marketers these days are taking too many shortcuts. like when you buy from a marketer but yet you still get emails from him like you have never bought anything from them before.
It might take a little more time if these marketers incorporated certain things into their marketing but in the end they would retain more customers. I have blocked some of these marketers from sending me offers because of this shortcut tactic they are using these days. I have had some of these OTO pages, because of the bookmarkingh, come up a year or more later.
The same applies to these membership sites that all these marketers are now doing. You would expect that once you stop paying for membership that you will no longer be able to get into their sites but most of the time they never clean up their Databases. i joined amembership site several years ago from this one marketer who sold his site and is no longer a marketer. The guy that bought his site has not done any maintenace to the DB because I can still get into the site.
You get an email about some product the marketer will sell you for only one dollar then right before you are taken to the page where you can download your product you are taken to one of these One Time offer pages. They tell you that this product on this page will only be offered to you once and that if you don't get it you will lose out forever, Right? I have had some of these OTO's in my web browser for days without me ever doing anything with them. I used to fall prey to these but after a while you learn some things about them.
I agree with the philosophy that you should not have an order page as the landing page for some product that you are selling but how many times do you have to see these OTO's before you finally grow tired of them? OTO's will eventually end up like these Free for all link pages, safelists, and everything else that has been over used.
Next time you get to one of these try bookmarking the OTO page and let's see if you can get to the page again. i bet you that almost every time you click on this bookmark that the OTO page will still come up. If these marketers would just take down the page after a certain amount of time then this would be actually a true OTO but marketers these days are taking too many shortcuts. like when you buy from a marketer but yet you still get emails from him like you have never bought anything from them before.
It might take a little more time if these marketers incorporated certain things into their marketing but in the end they would retain more customers. I have blocked some of these marketers from sending me offers because of this shortcut tactic they are using these days. I have had some of these OTO pages, because of the bookmarkingh, come up a year or more later.
The same applies to these membership sites that all these marketers are now doing. You would expect that once you stop paying for membership that you will no longer be able to get into their sites but most of the time they never clean up their Databases. i joined amembership site several years ago from this one marketer who sold his site and is no longer a marketer. The guy that bought his site has not done any maintenace to the DB because I can still get into the site.
Guidelines - Earning Online
By: Tapan Ghosh
If you are looking for proven methods of earning online or interested to know the hidden secrets to start an online home based business, I bet you are at a right place. The key to earning online is knowing how and where to start. Earning online or a home based business is not as easy as it sounds. It is again not as difficult as you believe. A home based business has no FAST and EASY money for sure.
You need to have patience and learn the trade religiously to start earning online. Without the correct knowledge you will waste precious time and load of money. If you are on the right track , you reach faster to your goal and start earning money online.
Getting into any available programs on "Home based business" or "Earning online" is not the right way to start with. You might land up into something which wont motive you. What you would like to do is a very important factor of success. If you work on something you are passionate about , you will have fun and the motivation to do it. Look for business where your passion is.
As an example , you might like to sell products online. In that case , you better join an affiliate program which have products of your likings. Affiliate programs can vary from web site to web site but the main idea behind affiliate program is that a web site will pay you for sending them buyers. There are thousands of affiliate programs out there to choose from. Any product you can think of has an affiliate program. This is what most of the Home-Based Entrepreneurs are doing right this moment to earn working online. You too can do it from your home at your own convenient time.
While choosing an affiliate program to earn online, you need to check out the followings.
1) High pay out 2) Effective product sale page 3) Competition of the product 4) Pay out dates 5) Minimum pay out 6) In demand products.
You will come across lots of programs offering to join free. Sooner or later, looking at the limited scope of earning as a free member, you going to upgrade yourself paying a fee.You then will start looking for promotion of the products. The fact is ,you dont start earning online unless you invest. Frankly , if you are unwilling to invest money to start your own home based business, you don't need a business , you need a job. If you are new to the business , you just need to learn to invest the money judiciously to start earning online. If you really want to generate true wealth earning online and looking for financial freedom working from home, you have to do something different.Early you do , faster you reach to your goal.
If you are looking for proven methods of earning online or interested to know the hidden secrets to start an online home based business, I bet you are at a right place. The key to earning online is knowing how and where to start. Earning online or a home based business is not as easy as it sounds. It is again not as difficult as you believe. A home based business has no FAST and EASY money for sure.
You need to have patience and learn the trade religiously to start earning online. Without the correct knowledge you will waste precious time and load of money. If you are on the right track , you reach faster to your goal and start earning money online.
Getting into any available programs on "Home based business" or "Earning online" is not the right way to start with. You might land up into something which wont motive you. What you would like to do is a very important factor of success. If you work on something you are passionate about , you will have fun and the motivation to do it. Look for business where your passion is.
As an example , you might like to sell products online. In that case , you better join an affiliate program which have products of your likings. Affiliate programs can vary from web site to web site but the main idea behind affiliate program is that a web site will pay you for sending them buyers. There are thousands of affiliate programs out there to choose from. Any product you can think of has an affiliate program. This is what most of the Home-Based Entrepreneurs are doing right this moment to earn working online. You too can do it from your home at your own convenient time.
While choosing an affiliate program to earn online, you need to check out the followings.
1) High pay out 2) Effective product sale page 3) Competition of the product 4) Pay out dates 5) Minimum pay out 6) In demand products.
You will come across lots of programs offering to join free. Sooner or later, looking at the limited scope of earning as a free member, you going to upgrade yourself paying a fee.You then will start looking for promotion of the products. The fact is ,you dont start earning online unless you invest. Frankly , if you are unwilling to invest money to start your own home based business, you don't need a business , you need a job. If you are new to the business , you just need to learn to invest the money judiciously to start earning online. If you really want to generate true wealth earning online and looking for financial freedom working from home, you have to do something different.Early you do , faster you reach to your goal.
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