Pay Per Click Need to know

By: Shonda Miles
Running an online business you may have already discovered that there are several cornerstones to be used in promoting your business and leading it to success. There are of course such crucial things as creating and designing your web site, filling it out with valid content, making it effective and easy to use for your consumers.

However, all these things by themselves would not actually lead you to success in the online business, because one of the key cornerstones you need for your web site to start producing revenues is generating valid traffic of your target consumers to it. And Search Engine Optimization (SEO) is the way to do it.

Of course, there are several possible opportunities for carrying out successful online advertising campaigns and there are many tools that can help you to do your Search Engine Optimization. First, we will take a look at the Pay Per Click (PPC) online advertising and traffic generating tool and see how it works and what it can actually do for promoting your web site and business online.

The term "Pay Per Click" is closely related with two other online advertising terms such as "Keywords" and "Sponsored links". When doing your Search Engine Optimization using PPC you select the Keywords - the words that best characterize your business, products, services or web site content - and use them in your text ads or Sponsored links.

The Keywords you select for your PPC Search Engine Optimization should be the ones that most likely would be used by your target consumers, when carrying out their online searches for the products, services, companies or information they are looking for. Than these Keywords are placed in your text ads and in your web site content, so that your target consumers would be able to find your web site and your company online.

These Sponsored links are placed by the Search Engines next or above the other natural search results. This way your target consumers can find your web site by clicking those links and landing on it.

Basically, this means you pay for your ads only when somebody actually clicks on one of them. Obviously, that is why it is called Pay Per Click advertising. This Search Engine Optimization tool is quite potent in generating valid traffic for your web site and has quite high level of Returns on Investment (ROI).

The prices for Pay Per Click keywords start with 0.01 $ and come up to 0.50 $. However, some of the best and most "valuable" and rated keywords may cost much more. Another advantage of the Pay Per Click Search Engine Optimization is that the Keywords are mainly used in the text ads and the efficiency rate of such ads is much higher than that of the graphic or banner ones.

Now, there are several Search Engines that work with this kind of online advertising. Here we will take a look at the Top Ten Pay Per Click ones. In the year 2007 such Search Engines as Google Adwords, Yahoo formerly Overture and MSN adCenter head the list of the Top Ten Pay Per Click advertising operators. Google Adwords, for instance, offers excellent and easy to use PPC tools, which allow advertisers not only to select the best fitting keywords, but also to price and test them.

Here is the list of some of the other Top Ten Pay Per Click Search Engines you may turn to for carrying out your PPC advertising campaigns. The three top ones are Google Adwords, Yahoo Search Marketing formerly Overture and MSN adCenter. Than there follow ABC Search, SearchFeed, 7Search, MIVA, Enhance Interactive, Findology, Microsoft adCenter and Ask.com. All of these PPC tools have the minimal amount of money you have to deposit to use and bid on them. However, some of them offer significant bonuses as well.