Mobile Phone Payment Processing: A Powerful New Alternative to Accepting Payments at Your Website

By: Rodney Brooks
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For years, PayPal (which is owned by eBay) has been the leader in online payment alternatives to credit and debit cards. But ever since the big G introduced it's own payment system, Google Checkout, there's been a fierce competition going on between the two.

For more than 15 months, these two Internet superpowers have been going at it. Attracting merchants with tens of millions of dollars in discount coupons, free transaction processing and attention getting icons on paid search ads and new services.

Both Google and Yahoo have also actively developed their mobile search interfaces. Google secured a patent on mobile click-to-call ads, and then received a boost when Motorola agreed to add a dedicated "Google" button to some of its handsets.

Major brands, agencies and start-ups are putting more of their energy and dollars into exclusive campaigns and technologies aimed at mobile marketing. For many, it is already big, big business. And as U.S. consumers become more reliant on their cell phones, mobile services such as mobile search and Web surfing are now almost commonplace.

The Shosteck Group predicts mobile marketing will be worth $10 billion in the U.S. alone by 2010. 43 percent of U.S. marketers are using mobile marketing right now, according to Forrester Research. And nearly 90 percent of major brands plan to market to mobile phones by 2008, according to a survey by Airwide Solutions.

There are currently more than 2.6 billion mobile users in the world, according to the most recent figures from mobile telecomms analysis company The Mobile World. 'The total number of mobile connections is now equivalent to nearly a third of the estimated world population of 6.5 billion, ' says Martin Garner, Director Wireless Intelligence.

With all of this growth going on in the mobile marketing and advertising industry and so many consumers worldwide owning mobile phones, it's no wonder Google applied for a Text Message Payment patent. The patent was applied for on September 26, 2006. Google is already pretty much set to launch a mobile phone later this year and a mobile phone payment system would be the logical extra step to take in order to make the Google Phone stand out amongst its competitors.

Many people are saying that a system such as this would need a humongous user base to take really take off and that if it is exclusive to the GPhone, it simply won't get enough of a userbase. A successful launch of a mobile phone payment system would require this to work on every phone there is.

Well, there is one company now being added to the mix, that already has a tremendous advantage in this global niche. That company is called MobillCash.

MobillCash is the world's first Mobile Payment System where a customer needs only a mobile phone and nothing else to make a purchase. It is a mobile payment system that has a user base of over 500 million mobile phone users in 15 countries and allows those users to simply enter their mobile phone number in the MobillCash billing form to purchase your products or services. The customer will be billed by the mobile phone carrier. No Credit Card, Bank Account or ID required.