How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 4

By: Aurelius Tjin
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In the last edition, we looked at the reasons why ezine ads do not work for most people. If that edition was depressing, I’d like to say cheer up. Sometimes, it is best to hear the truth and then know what step to take next to make profits from your ezine ads. Sure people make money from placing ads in ezines, but it takes practice, and thinking outside the box.

Breaking the ezine ads jinx, as I like to say takes just some simple steps to do. Getting them done gets your inbox filled with cash. I have noticed that marketers who were selling the same products but came from another angle of marketing, gets better response rate than most who follow the "tested and tried" emails or solo ads their, merchants provide. The only exception to this rule is if you are the first person to get the ad across to the subscribers before any other person does. Asides this, no results are guaranteed.

To get the best from your ezine advertising, it is better to change the subject line of the email you will send except you are absolutely sure that you are the first person to get the message across to them. Since you cannot be sure of this, you can decide to pay for two ezine ads: one with the original solo ad template, another with your own crafted letter. Try this and see the difference. Whichever works in favor of you could be your best bet.

To get maximum return on investment (ROI), send a solo mailing or tops sponsor ad. If you are not sure what these are, they are different types of ads that you see in ezines. Top sponsor ads are the ads at the top of the ezine or newsletter while solo ads are ads that are sent singly without competing with any other ads. So, in this case you get the undivided attention of the subscribers who will read your offer and head over to wherever you direct them to.

Solo ads are usually the most expensive and highly converting followed by top sponsor ads, which are less expensive but also produces result. Last on The scale is the classifieds. These more often than not produce very minimal results.

So, how do you get the best ezines to advertise your products in? There are various directories that provide access to high quality ezines. You could also decide to either search online for them or visit http://www.directoryofezines.com, http://www.topezineads.com, http://www.ezines-r-us.com. Their services are really good. But if your market is not within the Internet marketing niche, use the search engines and type in the key word "niche ezines and newsletters". Substitute the "niche" with your market e.g. let’s say you sell flowers, all you need do is type in the search bar "flower selling ezines or newsletters". If you are not satisfied with the results, look for message boards, forums, and discussion boards on the topic. This will provide you with enough information on all you need.