How To Choose A Good Domain Name?

By: Ronald Kang

In the internet marketing, your domain name is the only clue for the users to know what is your online business. You do not have visual clues, no location, no look, and no store design. Users have to type your domain name to come to your site. People won't know that Amazon.com is selling books if they heard just from the domain name.

You domain name can boost your road to success on the internet. It is the best asset you can ever have. Once you have a good domain name, nobody can change it. It's better to use generic names for your domain. Generic names instantly provide the user with an idea of what business is all about, what to expect and what to look in a site. For example, etoys.com is a toy store.

Generic names are so powerful, some companies even paid ridiculously high prices to get the name they want. The domains loans.com and wines.com were both bought for $3 million each. Telephone.com was acquired for $1.75 million, and bingo.com sold for $1.1 million. However, generic names are not always create the buzz. Branding is more important for popularity. McDonald's did not name their store hamburger, Fuji is not photographs, and Microsoft is not Computer Software.

Your domain name should be easy to remember and memorable. These are some tips while you creating a domain name: The domain name should be short and simple. It should be suggestive of your business category, it should be unique, easy to interpret and pronounce, should be personalized, and not difficult to spell.

Domain names can be registered to many different companies, It's all listed at ICANN. Prices can vary between $6 to $20 per year. Most web hosting company will handle the registration process for you. Make sure your name is registered as the owner of the domain name and don't forget to renew it in time.