By: Eric Menzies
One of the greatest sources of free tools for webmasters is found on the Google website. While some webmasters are unaware that these terrific tools even exist, others do know about them but fail to take advantage of the services they provide. This is a big mistake, since either ignorance or inaction will put you in a worse position than those webmasters who do use these free resources. Utilizing the free Google tools and utilities is simple. First, you must register as a user, an easy process that gives instant access to all the tools. Every webmaster should also immediately sign up for an Adwords account even if you don't have any immediate plans to place these ads. Some of the best Google tools do require that you have an Adwords account to utilize them, so register anyway.
Most people are aware that Google offers a free keyword suggestion tool that can help you find keywords that are relevant to your business. Keyword research is fundamental to almost every aspect of internet business. If you fail to pay attention to this very basic aspect of internet marketing then you are almost certain to struggle in your business. The keyword suggestion tool can be found easily by doing a search for 'Google keyword suggestion' and going to the google page at the top of the search results.
Also next is their site analytics software that is a very powerful tool. You can track visitors to your site with this amazing tool; however you need an Adwords account for this. Data such as how they found you and whether they are turning into customers and/or prospective leads on your site can be gathered with this tool. The same kind of software from others can cost you hundreds of dollars and they are not half as user friendly and powerful. For any serious webmaster, this software is an absolute must.
Webmaster tools is a recent addition to their collection of tools that enables you to obtain a list of pages on the internet that link directly back to you, find out how many pages you have in your index, and figure out any noticeable problems with your pages. Google recently created this tool to aid us in the endless hours of archiving, indexing and troubleshooting our internet web pages. In some opinions, this tool is more valuable than Google itself, with relation to why your page does or doesn't rank in top brackets for web searches.
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